Value Proposition Project
Pathway Focus Group Results – August 2024
Recap on Focus Groups
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Focus Group format
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Traditional Pathway
Student
5
Agent
Please rank how clearly you understand the concept of “Pathway”?
Student
6
Agent
What type of purchase best describes a pathway for students?
Student
7
Agent
What is your preferred terminology for this product?
Student
8
Agent
Do you agree with the statement “Navitas’ pathway program offers an advantage to students”?
Concept
Student
10
Agent
Do you understand the Navitas Advantage concept?
Student
11
Agent
Which concept is more appealing?
Student
12
Agent
How unique do you find the “Navitas Advantage” concept?
AGENTS
13
Students can gain a wider range of experiences
Is the Advantage concept inspiring or motivating to you?
Students nowadays not only need academic support, their experience and opportunities during study is also important.
It is now easier to refer to all key points.
Yes, it is because it is easy to convince students.
Inspiring, because it takes a holistic approach to education.
Yes, expands the value to students, therefore a marketing opportunity.
Many other pathways are doing the same things. It’s just the difference of approach and display.
Parents and students may find it more inspiring. It breaks down the advantage of pathways nicely.
I don’t think this attracts students as nowadays students only care about tuition, scholarship, ranking and program content.
STUDENTS
14
It’s motivating because it goes beyond academics
Is the Advantage concept inspiring or motivating to you?
It sparks competition and helps keep motivation
It emphasizes the benefits and opportunities gained from participation
It’s inspiring. A new development, considering not just the academic world, but extras.
It gives more information and more knowledge what I didn’t know
Motivating due to its uniqueness and the focus on the whole learning experience
It’s motivating because of the encouragement.
15
Agent
Rank how likely you would be to adopt or use the concept “Advantage” when selling Navitas products?
Branding
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Logo
Symbol
Student
18
Agent
How visually appealing do you find the logo?
Student
19
Agent
Do you prefer the full logo or the symbol?
Campaigns
Student
21
Agent
Rank the campaign messages based on which stands out the most to you
Student
22
Agent
Overall the campaign messages reflect the Advantage concept?
AGENTS
23
Be the best transformation for the students in their academic life
Any other relevant messages that may suit the Advantage product?
Creating a growing environment for students
Gateway to academic excellence
Step into university with confidence
Better experiences, better successes
Embrace the best opportunity
Touch points on why it is different from the traditional pathway
Use international / global in some of the messaging
Your companion to Top Notch education. Want to study with the top universities, choose Navitas as your companions.
STUDENTS
24
Unlock your potential.
Achieve more with confidence.
Any other relevant messages that may suit the Advantage product?
Can be conveyed as a pre university experience that familiarises you with all the basic, necessary systems and arrangements, put in place to excel in university easily.
A good way to start easy!
Embark on a successful journey
Building Confidence: Advantage not only strengthens students’ academic foundation, but also boosts their self-confidence and resilience, preparing them for the challenges of university life and beyond.
Smart start to success
Transform your Future. With Advantage, students can transform their dreams into reality by accessing personalised guidance, expert instruction, and a clear roadmap to their desired degree program.
A+ Campaign
25
Student
26
Agent
How strongly does this campaign align with Navitas Advantage?
Student
27
Agent
Do you find this better than other education campaigns your currently see in your market?
You are #1 campaign
28
Student
29
Agent
How strongly does this campaign align with Navitas Advantage?
Student
30
Agent
Do you find this better than other education campaigns your currently see in your market?
Add campaign
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Student
32
Agent
How strongly does this campaign align with Navitas Advantage?
Student
33
Agent
Do you find this better than other education campaigns your currently see in your market?
Student
34
Agent
Rank the 3 campaigns in order of preference
AGENTS
35
I really like the idea of this campaign, the name is self-explanatory, and the logo is very young & cool
Any additional comments on “Advantage”?
Would be great to have campaigns that are also destination / country specific ie. Advantage Canada etc.
Concept is amazing
Timing to launch is crucial, as close to exam result release dates.
This product seems unique. We will need more information to help promote it.
The industry needs a new feel. Now is the right time.
Emphasising that Navitas is an institution that are for high achieving students as well.
Needs more student elements since just advantage is too weak to associate with overseas education
Make small changes, according to the region – like Pakistan.
STUDENTS
36
Goal-oriented: The name suggests that the program is focused on helping students achieve their academic and career goals, which can resonate with ambitious and driven individuals.
Any additional comments on “Advantage”?
Try to incorporate more students in campaigns that would be good marketing and this would create more opportunities for students as well in terms of CV.
Good presentation and I want it to be shown in all platforms to get to more people
This is exceptional, it feels premium and well made.
It is a nice product and I am sure a lot of students would be interested.
Keep on preaching about the campaign because it’s very helpful to most of us students.
Advantage has improved my knowledge about schooling and education programs.
Personalised learning paths
VISIT NAVITAS.COM TO LEARN MORE
Supporting Graphics
To assist with presentation development, a selection of supporting graphics are available.
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These supporting graphics include: