Business Model Canvas
Company Name
Designed By:
Date:
8. Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
9. Revenue Streams
Sales, Advertising, Licensing fee, Sponsorship
Social Media
Freelancers
2. Key Activities
6. Key Resources
Programmer
Graphic Designer
Hardware & Software
Sales & Marketing team
3. Value Proposition
Android-based Mobile application that calculates calorie of the food consumed
Available for popular meals in Malaysia
No need to enter any info, just capture photo of the food and click.
4. Customer Relationships
FAQs, chatbot 24x7,
Free upgrades for registered customer,
Special discounts for loyal customer.
7.Channels
Advertise using social media
App purchased from Google PlayStore
5.Customer Segments
Mass Market:
Adults aged 18 and above
Niche Market:
Adults with diabetes, high-blood pressure or diet-controlled patients
INFRASTRUCTURE
CUSTOMER VALUES