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SUP Academy

October 14th, 2016

Aiden Zucker

Designer

aidenzucker.com

Lucas Tamboryn

Start-Up Chile Intern

lucas.tamboryn@gmail.com

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Presenting To�Be Remembered

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Why do we do presentations?

    • To convince others of our vision
      • Hiring
      • Fundraising with investors
      • Applying to accelerators

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What matters in a presentation?

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  1. A good business!!!
  2. An amazing team
  3. A well structured pitch
  4. Being memorable

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What matters in a presentation?

  • A good business!!!
  • An amazing team
  • A well structured pitch
  • Being memorable

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Presenting to be memorable

  • Design of your slides (Aiden)
  • Design of your attitude, charisma (Lucas)

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Slide Design!

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Why have slides?

    • Augment your words
    • Clarify and convince
    • “I Won't Believe It Until I See It”
    • For visual learners

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Why you shouldn’t have slides

    • Confuse your audience
    • Add cognitive load

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What I’m going to talk about

    • Overall advice
    • Words
    • Images
    • Examples

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Overall advice

    • Keep it simple
    • “It’s subjective” — it doesn’t have to be!

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Words

  • Legibility
    1. Size
    2. Contrast
    3. Font
  • Voice/tone

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Words: Recap

  • Size: Grandma should be able to read it without her glasses on

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  • Contrast: minimize words on photos/color
  • Spacing: don’t justify your type
  • DON’T have a bunch of fonts please
  • If it’s way too many words then honestly nobody is going to read it and it might even have a negative effect if people are trying to read your slides instead of actually listening to you, which is the most important

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Images

Good

    • Clean graphs
    • Photos with stories
    • Your product

Not so good

    • Stock photography
    • Overwhelming
    • Distracting

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A word about stock photography

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Overall

    • You don’t need fancy software
    • User test with people! (Your grandma)
    • Keep it simple. What is the most important part of this slide?

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Questions!

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Part 2

How to enchant your audience

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“Finished files are the result of years �of scientific study combined with �the experience of years”

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“Finished files are the result of years �of scientific study combined with �the experience of years”

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A baseball and a bat have a combined cost of $1.10. The bat costs $1 more than the baseball.

How much does the baseball cost?

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A baseball and a bat have a combined cost of $1.10. The bat costs $1 more than the baseball.

How much does the baseball cost?

$0.05 + $1.05 = $1.10

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2 parts of the brain

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Rational brain�⇒ System 1

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2 parts of the brain

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Rational brain�⇒ System 1

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Primitive brain�⇒ System 2

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Categories a presenter may fall into

  1. Indifferent

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Categories a presenter may fall into

  • Indifferent
  • Enemy

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Categories a presenter may fall into

  • Indifferent
  • Enemy
  • Friend

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Categories a presenter may fall into

  • Indifferent
  • Enemy
  • Friend
  • Possible sexual partner

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Categories a presenter may fall into

  • Indifferent
  • Enemy
  • Friend
  • Possible sexual partner

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The “friend zone”� ⇒ Attention� ⇒ Memorable�

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Anxiety management

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Anxiety management

    • Preparation is key

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Anxiety management

    • Preparation is key
    • Accept and greet the anxiety

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Anxiety management

    • Preparation is key
    • Accept and greet the anxiety
    • Be present�Music, physical activity, tongue twisters

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Anxiety management

    • Preparation is key
    • Accept and greet the anxiety
    • Be present�Music, physical activity, tongue twisters
    • Reframe from performance to conversation�Questions, conversational language

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Appearance — Confidence

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Appearance — Confidence

    • Power posture

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Appearance — Confidence

    • Power posture
    • Front stage

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Appearance — Confidence

    • Power posture
    • Front stage
    • Eyes on the prize

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Appearance — Confidence

    • Power posture
    • Front stage
    • Eyes on the prize
    • The ‘sip-of-water’

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Appearance — Likeability

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Appearance — Likeability

    • The smile

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Appearance — Likeability

    • The smile
    • Empty hands

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Appearance — Likeability

    • The smile
    • Empty hands
    • Exposing the belly

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Appearance — Likeability

    • The smile
    • Empty hands
    • Exposing the belly
    • Eye contact

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Appearance — Likeability

    • The smile
    • Empty hands
    • Exposing the belly
    • Eye contact
    • The “eyebrow flash”

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Vocal power

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Vocal power

    • Gravitas

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Vocal power

    • Gravitas
    • Intonation

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Vocal power

    • Gravitas
    • Intonation
    • Speed

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Vocal power

    • Gravitas
    • Intonation
    • Speed
    • Microphone

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“Treat each word as if it costs you $3”

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“Treat each word as if it costs you $3”

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    • Value for your words

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“Treat each word as if it costs you $3”

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    • Value for your words
    • Don’t say the easiest thing

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“Treat each word as if it costs you $3”

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    • Value for your words
    • Don’t say the easiest thing
    • Not the hardest thing either

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“Treat each word as if it costs you $3”

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    • Value for your words
    • Don’t say the easiest thing
    • Not the hardest thing either�⇒ Use fancy words that everybody understands

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“Treat each word as if it costs you $3”

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    • Value for your words
    • Don’t say the easiest thing
    • Not the hardest thing either�⇒ Use fancy words that everybody understands
    • Emphasise the right words

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Tell a compelling personal story

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Tell a compelling personal story

  1. Anecdote

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Tell a compelling personal story

  • Anecdote
  • Turn it into something intellectual

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Tell a compelling personal story

  • Anecdote
  • Turn it into something intellectual
  • Conclusion & build argument

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Tell a compelling personal story

  • Anecdote
  • Turn it into something intellectual
  • Conclusion & build argument
  • Inspire & teach

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Engage with your audience

    • Don’t: be intimidating

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Engage with your audience

    • Don’t: be intimidating
    • Do: make it fun

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Engage with your audience

    • Don’t: be intimidating
    • Do: make it fun
      • Use humor

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Engage with your audience

    • Don’t: be intimidating
    • Do: make it fun
      • Use humor
      • Surprise people

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Engage with your audience

    • Don’t: be intimidating
    • Do: make it fun
      • Use humor
      • Surprise people
      • Ask easy questions

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Engage with your audience

    • Don’t: be intimidating
    • Do: make it fun
      • Use humor
      • Surprise people
      • Ask easy questions
      • Call people by their names

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Preparation is key

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Thank you!

If you’d like to talk more (or hire Aiden as a freelancer)

Aiden Zucker�Design portfolio: aidenzucker.com�aidenzucker@gmail.com

Lucas Tamboryn�lucas.tamboryn@gmail.com

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