Product teardown OnceCode

Aditya garud, adityasgarud@gmail.com

About Onecode

Goals

OneCode is a platform which connects new age digital first brands with "relevant" sellers (aka OneCoders) to sell their products and services to trust deficit, less tech savvy users by building trust through assisted sales and support.

OneCoders act as a bridge between brands and the end consumers who need physical touch points, in-person interactions, training, push and motivation before buying a product/service.

1. Please identify all the pain points from an agent’s point of view in the current journey
2. Agents are sharing open links on social media, leading to an increase in the top of the funnel but extremely low fulfilment ratios, increasing the same.

User journey

Agents interview

Expert product knowledge

Follow-ups imp

I try to be trustworthy

Builds relation with client

Keep constant contact

Avoid irritating them

Important to have great knowledge about product

Retaining users important

Motivate when users respect me

Confident when have good product knowledge

Happy when users return asking for financial help

SAYS

DOES

THINKS

FEELS

Users persona for interview�

1. Lic agent
2. Lic agent
3. ICICI credit card seller
4. SBI Loan seller�

Users unable to build credibility & market themselves effectively

1. For a product like CC users will have to believe agent�Is well versed in the field
2. As follow-ups very important users find difficult to �Maintain connect w/o being a spam
3. Recharge shows user has created a contact but to �Project one as a financial expert will need more than�trust.

Out of recharging only 10% convert to CC

Problems 1: Lack of in depth knowledge creating confusion

1. User would want to be an expert in the niche product without being half read in all the products
2. Agents therefore find it difficult to finance heavy product like CC.
3. CC sessions not enough, agents would want to have knowledge about finances and CC impact on income etc
4. This leads to lower retention rate overall

Only 14% of the users ale to sell Credit cards

Solution: Market yourself !

Video | Posts

How to approach users

Gaining trust

Following up effectively

Approaching the right way

Post purchase service

Video | Posts

To present yourself better, we have a content gallery which you can share via whatsapp as status updates.

How to save money effectively

Credit cards and benefits

Investing better!

Week 1

Week 3

Week 2

How would this help?

​

1)Covers the first part of approaching users

2)Defines a clear path

3)Users do not feel confused

How would this help?

​

1)Structured way to approach customers

2)Great way to be in their eye constantly

3) Project yourself as being well read in the subject

Metrics affected�

1) Conversion of recharges to credit card sales

2)% people viewing content before adding users information

Problem 2:Users unable to make long term customers and convert them from recharge to Credit card

1. High top funned being created because of sharing�Link to users without proper user targeting
2. Mobile recharge users not being converted to other�products
3. Users do not feel confident enough to reach out to �Agents again for products
4. First time agents worried whether users would trust �Them about their knowledge

​

Credit cards

�1 CC sold: 72%�2 CC sold:15%�3 CC sold: 8%

Only 14% sell Credit cards successfully

Solution: Automate recharges!

How would this work?

• Using a credit card agents would be able to input its details and customer bills would be paid automatically

For this:

1. Agents would have to be guided on how to go about pitching the product, it could be save time and automate, save money using credit card, collect points.
2. Recommendations for this would be sent out to the agent once they have paid user bills multiple times, just to ensure end user now trusts the agent.
3. We would not want the agent to start using this straight away hence would only be activated later on.

What will this impact?

1. Moving users from recharge funnel to product sale category
2. Advantages to the agent as well as end user.
3. Increasing stickiness to product of the end user
4. Opening new avenue for agents to target cohorts of users

Lack of guiding or motivating factor

• Agents when motivated effectively will show great results
• Lack someone to follow along the line eg: peer group, mentor etc
• Unable to find someone to relate to or share ideas with.
• On off days being a lone seller might hurt the sellers confidence

User interview suggest user motivation important to boost confidence

Solution OneCode community

• How would this work?�Group of 25 folks created from the same demography out of which�20 people: Newly onboarded users < 1/2 sales�5 people: > 5 CC or product sales�
• Why would this help�Users can here find someone to relate to

Can easily share ideas among each other

Connect with each other

Metrics to keep a check on�

1) % increase in new users able to sell credit cards

2)WoW increase in chats happening on the group

Prioritisation