Safe Intangible Cultural Heritage for Sustainable & Responsible Tourism
Dr. Jordi TRESSERRAS JUAN jjuan@ub.edu
Director at LABPATC – Lab of Heritage, Creativity and Cultural Tourism at Universitat de Barcelona/IBERTUR
Member of the UNESCO Chair Culture, Tourism, Development and its UNITWIN Network coordinated by IREST – Université Paris 1 Panthéon-Sorbonne
Convention for the Safeguarding of the Intangible Cultural Heritage (2003)
Convention Tools
South Europe and Baltic countries are most involved
ICH
Professionals/specialists
Living
Heritage Tourism
Cultural /
Heritage Tourism
Rural o urban tourism
General
tourism
Very interested
Moderate interest
Few interest
Primary
Secondary
Complementary and other interests
LIVING HERITAGE TOURISM
Living heritage tourism is the tourism activity which is performed to discover a territory (destination) through ICH experiences
Living heritage
tourists
CHRISTA Project
Intangible Cultural Heritage Tourism in Europe
Results
■ Intangible Cultural Heritage Tourism in Europe was an initiative from CHRISTA Project coordinated from Universitat de Barcelona, in collaboration with UNESCO Chair in Culture, Tourism, Development and UNESCO Chair in Food, Tourism, Development.
■ ‘Policy Learning Guidelines on Intangible Cultural Heritage Tourism’ was developed with contribution of Universities associated to ECTN working to created synergies with other UNESCO labels as World Heritage sites and Creative Cities.
■ Synergies with European Commission, UNESCO, and UNTWO concerning the existing policies and strategies in order to be a referent for them in Europe were developed. Also extended to Council of Europe and FAO.
CHRISTA Project
Intangible Cultural Heritage Tourism in Europe
Next steps
New proposal for UNESCO
■ Latin Sailing and Adriatic Terce as a multi-country candidature for Intangible Cultural Heritage. Coordinated by Croatia.
Identifying synergies other European Commission programs:
■ European Maritime and Fishing Funds for heritage
Transferring of best practices to other initiatives of European Commission
■ Projects on heritage and creative economy in the Caribbean region developed by European Commission in collaboration with UNESCO and from European Commission Delegation in Cuba.
CHRISTA Project
Intangible Cultural Heritage Tourism in Europe
Next steps
Synergies with Council of Europe and FAO and more opportunities for European regions:
■ Cultural routes of the Council of Europe: new projects focused on Intangible Cultural Heritage: i.e. Route of festivities related to Holy Week and Easter and Route of festivities associated with maritime and fishing heritage
■ Globally Important Agricultural Heritage Systems (GIAHS), a distinct coordinated by FAO for territories with an agricultural, livestock, forestry, fishing or salt heritage
Safe ICH and Sustainable Tourism. Synergies with ICOMOS Spain for COVID-19:
■ Measures to reduce the spread of the Covid -19 in the cultural heritage sites and manifestations related to tourism industry in collaboration with Spanish Ministry of Tourism and International Organization for Standardization (ISO).
| ISO/TC 228/WG 18 Measures to reduce the spread of the Covid -19 in the tourism industry |
Best practices
Cultural Hotels
Paradores de Turismo: state-run business collaborating with SME as providers of products and services
A chain of Spanish luxury hotels. The company was founded by Alfonso XIII in 1927 as a way to attract tourism to Spain. The hotels are often located in adapted castles, palaces, fortresses, convents, monasteries and other historic buildings. They add to the attractions of heritage tourism and provide uses for large historic buildings. The Hostal de los Reyes Catolicos in Santiago de Compostela is considered to be one of the oldest continuously operating hotels in the world.
Thanks