Research summary

Users state content is too branded and are frustrated by ads

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Research Methods

• Qualitative and quantitative data
• Brainwriting session
• Dot voting

Research findings

Reviews

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• “Too many ads—it takes away from the experience.”
• “I wish there were fewer ads.”
• “I would pay to get rid of the ads”

Research findings

Research findings

Research insights

• Users are complaining most about ads and performance issues.
• Interactions with our video-based ads may improve if we improve the performance issues that users are experiencing with videos.

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• The group clicking on ads most are age 25-35 and this age group are also leaving the app for performance issues.

First priority

Decrease app load time and video upload time. This will improve our user experience.

Brain writing session and ideas prioritized through dot voting

Solution definition

We believe that having an ads profile/preferences page

Will lead to increased satisfaction in the ad experience

For our users

Because they will feel they have a choice in the ads that they see and this will allow them to have a more personalized, relevant ad experience. The option to “pay to remove ads” will also be a win-win for the company and the user as it will give the user the opportunity to not see ads but still secure revenue for the company.

Next steps

Validate and refine our idea

• Create a testing plan
• Create a lo-fi prototype
• User testing
• Analyze data
• Create an action plan