SONIC BRANDING
NIGHTCAP MUSIC
SONIC BRANDING
Sonic Branding is an effective marketing strategy that creates instant brand recognition and solidifies your brand through consistency and repetition.
We would like to share our process with you and show you how we have helped our clients establish their proprietary Sonic Identity.
YOUR BRAND SHOULD MAKE NOISE
Why Sonic Branding Works
Through our past Sonic Branding work and research, we have found that
having a proprietary Sonic ID, and proprietary music across all implementations of audio, is crucial to establishing a unified and trustworthy brand identity.
Creating effective Sonic Branding is a process that is thought through; it takes time & care to execute. These attributes translate to audiences, and builds trust with consumers.
When used in conjunction with visual components and logo animation, a captivating Sonic ID is essential to draw audience attention and strengthening brand name recognition through repetition.
Sonic Branding brings a strong sense of professionalism, unity and reliability to brand materials and your brand identity.
And consumers notice.
OUR PROCESS
CREATIVE CONSULTATION
SONIC ID
PROCESS
DNA TRACK
PROCESS
03
01
02
This is our time to listen and learn about your brand, and work together to nail down a sonic vision.
We present you with 10 - 20 options of Sonic IDs to review internally. Revise your selects, and never get it out of our heads!
An additional asset for you to own. We compose a full-length track from which the ID was born out of.
CREATIVE CONSULTATION
01
An in-depth analysis of your unique brand is the core of our exploratory process.
During the briefing process, we like get to know your brand on all levels; what are your core values, brand tone, messaging, target audiences, etc.
What do you want to explore, and what do you know you definitely don’t want?
We gather the info, so we can provide you with an in-depth exploration of your brand’s options for sonic branding. Your vision, combined with our musical expertise and creativity, covers all bases.
It’s important to check out how the competition sounds. What do you like about their approach, what about their work does not fit in with your brand? And, of course, how does the audience react to it all? We will present you with a Competitive Analysis Deck detailing the various successes and gaps in your market based on competitors’ work, to align ourselves within the space.
SONIC ID
PROCESS
02
Sonic ID: a 3-5 second audio mnemonic that instills instant brand recognition.
We take what we have learned, and we get to work. Sourcing our award-winning producers and composers, we will present you with various original options of Sonic IDs.
We explore the instrumentation, genre, and tone options that we discussed in the briefing process. Leaving no stone unturned, we ensure that all options are thoroughly explored.
Once your team has had time to go through all Sonic ID options, we link back up for feedback. By this time, we expect that you will have a few favorites for us to revise and perfect as per your needs.
We work with you on every note, each instrument, and the mix, until you are 100% confident in your brand’s Sonic ID.
Final Deliverables:
However, our work does not stop there...
DNA TRACK
PROCESS
03
DNA tracks are like a brand theme song for you to use on any future project for your brand.
“DNA Tracks” are essential to any Sonic Branding endeavor.
In this process, we work backwards in a way, to provide you with a full length track from with the Sonic ID was “born” out of.
We build upon the melody and instrumentation of the Sonic ID to create a 1-2min long composition that serves as additional asset for you to own.
We will provide you with up to 3 options of your brand’s DNA track, for you to review with your team. Once we have a favorite, we work with you on revisions - and then you have the egg to your chicken! (Or chicken to your egg?)
Final Deliverables:
“PARAGARD” CASE STUDY
PARAGARD SONIC ID
Our client wanted something youthful, positive, energetic, with a modern production style and instrumentation.
They also wanted the option to have an instrumental only version, and a version with their brand name sung.
After rounds of option presentations and revisions, they had their Sonic ID:
"Paragard" SONIC ID no Vocals
"Paragard" SONIC ID with Vocals
“PARAGARD” CASE STUDY
PARAGARD DNA TRACK
One we had our Sonic ID all wrapped up, we got right to work on the Paragard DNA Track.
We presented 3 full-length tracks options to our client, that shows how our 8-note ID was just the ending of a longer melody.
Our client chose their favorite, and after a few small tweaks, they now had a brand theme song to use whenever they wish.
"Paragard" DNA Track
“PARAGARD” CASE STUDY
PARAGARD TV SPOT
With most Sonic Branding, the road would stop there. But for Paragard, we were pleased to continue working with them on the TV Commercial where their new Sonic ID would premiere.
It was an incredibly intricate project, where we composed an original track, which was later used to choreograph a full-scale dance production.
In post, we had a bit of ADR work to do with the vocals to perfectly match the on-screen talent.
As we got into final mix stages, we were able to seamlessly mix in Paragard’s Sonic ID to the ending of the commercial track.
Watch the full Paragard “No Hormones” Spot on the next slide.
“PARAGARD” CASE STUDY
PARAGARD “NO HORMONES” TV SPOT
Click the icon in top right of the video player if movie does not play.
THANKS
LET’S GET STARTED.