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Flycart SEO Issues & Fixes | Growth Plan

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Validated

  • Check if the website has a GSC account set up
  • Check XML sitemaps
  • Check if the website has a manual action
  • Check if the website has a GA account set up
  • Check if the website has a robots.txt file
  • Check if the robots meta tag blocks website resources which should be indexed
  • Check if the web pages like a privacy policy or terms of service are indexable
  • Check if the website has breadcrumbs
  • Check if there are site-wide dofollow links
  • Check if there are web pages returning 5xx errors
  • Check if canonical link elements are used on the website

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Validated

  • Check if structured data is used on the website
  • Check the website speed with GTmetrix [Improve LCP]
  • Check if the website has an SSL certificate [Expires on 06/29/2022]
  • Check if the internal links to existing pages are created
  • Check if Google Cache for the website is working fine | cache:flycart.org is up and working
  • Are Deprecated HTML tags being used? | No deprecated HTML tags are used
  • Is the site using a Cookie acceptance notice?
  • Check the Primary crawler | Smartphones
  • Check how many web pages of the website are indexed | 636 Pages

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Issues & Fix Suggestions

  • Check the Coverage report | Remove double blog term in the URI & Remove or Redirect URLs containing blog/item/
  • Check bad links | Disavow toxic links - [Dec]
  • Check if the website has security issues | Check HSTS Policy & JQuery Vulnerability
  • Check Broken Links | Remove or replace valid resources
  • Check if the website is mobile-friendly | Content wider than screen & Clickable elements too close together
  • Analyze the website with Google PageSpeed Insights | Reduce CSS & Eliminate render-blocking resources
  • Check if the web pages of the website have the title tag | Rewrite RED highlighted titles [Shorten]

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Issues & Fix Suggestions

  • Check if the web pages of the website have an H1 tag | Add H1 Tag in missing pages
  • Check if there are low-content web pages | Add content to the suggested pages & Docs content can be ignored if you wish
  • Check if the meta descriptions for the pages are appropriate | Proofread once again and improvize them
  • Check if specific web pages are optimized for their specific keywords | Keywords sheets are attached here & Check the KW count and improve if required
  • Check if any spelling or grammar mistakes in the web content | Check the spelling errors and fix them

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Issues & Fix Suggestions

  • Check if the entire website pages needs to be improvized | Use these web page mock suggestions
  • Check if the images are resized on browser side while rendering | Resize images to the recommended size
  • Check if the social sharing option is implemented or not | Social sharing option improves social signals
  • Check if any images are missing in pages | 3 missing images found in this blog post
  • Check competitors and analyze their metrics | Analyze these competitors for more info

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Issues & Fix Suggestions

  • Has an anchored image with no ALT text | Write ALT text to images - Image SEO
  • Check if blog comment section is active and monitored | Setup comment module and engage users

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Recommendation

  • Check if the homepage has at least some text | Needs to be updated with some content
  • Check if the URL has a primary serving format [Trailing Slash Case] | Either redirect 301 or use canonical
  • Check if the website has multiple authors | Create new author account instead of alias
  • Check if landing pages needs to be revamped | Work on these 10 Flycart landing pages + KW

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Recommendation

  • Check if respective video contents are embedded in the pages | Embed Flycart YouTube videos in Tutorial blogs
  • Check if the page/blog needs to be proofread and modified | Check if the page/blog needs to be proofread and modified
  • Check if the YouTube video description needs to be proofread and modified | Request Jayshree mam to review all blogs/pages
  • Check if the Social Media account is updated and has fresh content | Update Profile bio, descriptions and post contents

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Quick Action Plan

  • Revamp navigational menu with proper product icons
  • Revamp footer section with landing pages and essential company links
  • Add video testimonial in the reviews page
  • Implement a popup or lead optin to capture blog visitors' email
  • Prepare PDF guides and templates to build email lists
  • Send Weekly or Monthly email newsletter to email leads
  • Manage and send Affiliate campaigns monthly
  • Track the declined/lost keywords
  • Don't accept guest post collaboration having spam score more than 3
  • Create UTM links for major blogs and pages to track internal performance
  • Use Google Data Studio for visualizing the report - Traffic and Sales

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Quick Action Plan

  • Hunt competitors' ranking keyword every month and leverage them
  • Add illustrations to the blog and pages if required
  • Create brand kit for Flycart and make a downloadable ZIP for visitors/affiliates
  • Add CTA elements to blog post
  • Maintain FB community and LinkedIn groups to build audience for Flycart
  • Manage Flycart master sheet and update the report monthly
  • Track every blog post performance - writer wise
  • Claim links - request unlinked brand mention
  • Repurpose all blog content on various marketing medium
  • Find niche relevant influencers and ask them to educate viewers with our product

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Thank you!

Slide by Sathish Sundar