Visual Identity Idea
by Sergey Lemisov
MISSON
To develop aesthetically pleasing products and brands that benefit people and don't harm the planet
VALUES
— Freedom
— Aesthetics
— Sincerity
— Simplicity
— Strength of mind
CHARACTER
— Easygoing
— Clear
— Open Hearted
— Powerful
— Passionate
CONTEXT
Improving competencies in promoting product and employer brands, moving toward an art direction and personal brands developing and promotion.
Preparing to launch my brand internationally.
TARGET AUDIENCE
— Employers, who are searching brand director, brand strategist, or art director with a strategic background
— Professionals in any field who want to create and promote their brand
CORE MESSAGE
Unstoppable challenges seeker with a multi-disciplinary experience in product and brand development
FUNCTIONAL BENEFITS
Varied work experience: from different sides, in different markets, in different areas.
EMOTIONAL BENEFITS
Challenge seeker. Human-oriented.
Sense of humor.
DISADVANTAGES
Take directive instructions very personally. Burn out quickly without a big goal.
RTBs
— Approach
— Case studies
— Certifications
— Peer Reviews
BRAND ASSETS
Sight
(logo, colors, etc.)
Hearing
Taste
Smell
Touch
LOW
HIGH
INCIDENCE OF CHANGE
MISSON
To develop aesthetically pleasing products and brands that benefit people and don't harm the planet
VALUES
— Freedom
— Aesthetics
— Sincerity
— Simplicity
— Strength of mind
CHARACTER
— Easygoing
— Clear
— Open Hearted
— Powerful
— Passionate
CONTEXT
Improving competencies in promoting product and employer brands, moving toward an art direction and personal brands developing and promotion.
Preparing to launch my brand internationally.
TARGET AUDIENCE
— Employers, who are searching brand director, brand strategist, or art director with a strategic background
— Professionals in any field who want to create and promote their brand
CORE MESSAGE
Unstoppable challenges seeker with a multi-disciplinary experience in product and brand development
FUNCTIONAL BENEFITS
Varied work experience: from different sides, in different markets, in different areas.
EMOTIONAL BENEFITS
Challenge seeker. Human-oriented.
Sense of humor.
DISADVANTAGES
Take directive instructions very personally. Burn out quickly without a big goal.
RTBs
— Case studies
— Certifications
— Peer Reviews
BRAND ASSETS
Sight
(logo, colors, etc.)
Hearing
Taste
Smell
Touch
LOW
HIGH
INCIDENCE OF CHANGE
Character
Visual Identity Tools
1. Typography
2. Images
3. Colors
4. Shapes
1. Typography
Sturdy, bold, blue collar
Creative, colorful
Handcrafted
2. Images
Illustrations
Textures?
3. Colors
4. Shapes
?
5. Additional parameters
Dynamics
Michael Bierut
Brand Brothers
Song Phrases
Get up, shout out
Live your life loud
The BossHoss
"AYO"
Huntin', Fishin', Lovin' everyday
Luke Bryan
I'm going back to the roots
Back to the beginning
Jay Smith
"Roots"
Caught up in the country
The only way I wanna be'
Rodney Atkins
Visual Identity Formula
Sturdy and bold, but creative and colorful typography. Handcrafted fonts.
Country Style photography & some simple illustrations
Dynamics and flexibility
Colors of nature
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