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LOCAL CONVERSION PRO (LCP) SALES

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

Common Lawyer Problems We Hear:

  • “My LSA ads are not showing up in search”
  • “My Business Listing in Google Maps is not showing up”
  • “I am not generating enough Client Reviews online”
  • “We are losing clients and cases to lost calls”
  • “I need a skilled person who I can trust to handle my SEO for me

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

Why Local Conversion Pro?:

  • Mobile “Near Me” local searches are the fastest area of online attorney search
  • GMB & LSA ads display and rank based largely on Online Reviews and Call/Lead Responsiveness
  • Most attorneys DO NOT want many different vendors running their SEO strategy
  • Most of the off-site marketing tools are interdependent for performance

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

What’s Included With LCP:

  • Strategic Local SEO Consulting
  • Google My Business Management
  • Online Reviews Management
  • Client Intake Management (Lawyerline)
  • Google Local Service Ads Management

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

3 LEVELS:

LCP GOLD

LCP PLATINUM

LCP MAX

Call Center

125 Base Minutes + APPM

300 Base Minutes + APPM

300 Base Minutes + APPM

GBP

Setup/Mgmt/Optimization

Setup/Mgmt/Optimization

Setup/Mgmt/Optimization

Online Reviews

Platform/Process/Promo

Platform/Process/Promo

Platform/Process/Promo

Google LSA Ads

$1K/mo. Base Spend + OAAS

$2K/mo. Base Spend + OAAS

$2K/mo. Base Spend + OAAS

SEO Consulting

Local SEO Consulting: Monthly Strategy / Progress Calls (1 Hour)

Local SEO Consulting + Monthly Strategy / Progress Calls (2 Hour) / Authority & Citation Building / Audit Calls / Organic SEO Recommendations

Everything in Platinum +

On-Page SEO Optimization and Conversion Rate Optimization (WordPress Only)

Pricing (No Contracts / Paid In Advance Each Month)

$3K / Month

$5K / Month

$8K / Month

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

Who To Target For Sales:

  1. Higher Spending Clients You Currently Work With
  2. Lead Clients Who Need MORE Clients / Cases
  3. Clients Who Ask/Complain About LSA, GMB, Online Reviews
  4. Clients who Don’t Have a Dedicated In-House / Good SEO Strategist
  5. Targeted Practice Areas (By Priority): Personal Injury, Criminal / DUI, Divorce/Family Law, Workers Comp, Etc…

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

Resources To Help You Sell:

  1. LCP Client Qualification Guide (Download)
  2. This PowerPoint (Slides 1-5)
  3. LCP Product Web Page (CLICK HERE)
  4. Recent Articles on Local Search (CLICK HERE)
  5. LCP Videos (CLICK HERE)

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LOCAL CONVERSION PRO (LCP)

Prospecting Email Example…

Subject Line: Appointment

Hi (FName),

We are rolling out a unique and exciting new Local SEO service with our business partners, Law Leaders, that I thought would be of interest to you. They are only taking a limited number of new clients for this exclusive local SEO service, so I am reaching out to you first before I speak to my other top clients.

Please let me know if you may be interested and we can set up a call to discuss it in more detail. Here is an overview video of the service: https://vimeo.com/952417762

I Look forward to your response and if I don’t hear back I will follow-up tomorrow with a call in case you missed this email…

Thanks again,

  • YOUR NAME

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

Sales Process:

  1. Identify Your Potential Sales Prospects
  2. Schedule Zoom Sales Call with Dustin Ruge (dustin@lawleaders.com) or call him to discuss (480-689-1494)
  3. Complete LCP Client Qualification Guide (Either before Zoom call or with Dustin on Zoom Call)
  4. LAWYERS.COM CLIENTS: Once Client Indicates they want to use the service, you will place order internally using their existing credit card on file and they will receive a confirmation email
  5. Dave Glick (dave@lawleaders.com) will manage setup and consultation with client moving forward

SALES

Dustin Ruge

dustin@lawleaders.com

480-689-1494

SEO / SUPPORT

Dave Glick

dave@lawleaders.com

623-399-4259

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LOCAL CONVERSION PRO (LCP)

Grow Your Local Presence & Convert More Clients

What’s In It For YOU:

  1. Gold Sales: $1,500 Sales Referral Fee (Paid through Lawyer.com) within 30 days of close
  2. Platinum Sales: $2,000 Sales Referral Fee (Paid through Lawyer.com) within 30 days of close

SALES CONTEST BONUS:

  • First to 5 LCP Sales: $2,500
  • First to 10 LCP Sales: $2,500

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3 LEVELS:

LCP GOLD

LCP PLATINUM

LCP MAX

Call Center

125 Base Minutes + APPM

300 Base Minutes + APPM

300 Base Minutes + APPM

Google Business Profile (GBP)

Setup / Mgmt / Optimization

Setup / Mgmt / Optimization

Setup / Mgmt / Optimization

Online Reviews

Platform / Process / Promotion

Platform / Process / Promotion

Platform / Process / Promotion

Google LSA Ads

Base Spend + OAAS

Double Base Spend + OAAS

Double Base Spend + OAAS

SEO Consulting

Local SEO Consulting: Monthly Strategy / Progress Calls

Local SEO Consulting + Monthly Strategy / Progress Calls / Authority & Citation Building / Audit Calls / Organic SEO Recommendations

Everything in Platinum +

On-Page SEO Optimization and Conversion Rate Optimization (WordPress Websites Only)

Best For:

Lower Competition Areas/Markets

Low - Medium Competition Areas/Markets

Higher Competition Areas/Markets