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What can you expect?

Learn a little something-something about SEO.

Discover which keywords are important for you.

Learn a new way to look at your content.

You are going to get the tools!

Easy-to-understand explanation.

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About me

CEO of JSM

15 years in business
Focused on SEO, Website Development, and all aspects of Digital Marketing

Columnist for Southern Jewelry News
Seminars JCK, RJO, and AJS
Pearls of Wisdom Jewelry Podcast
Worked in Jewelry Business for 30 years
Award-winning agency

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Searching for something…

Google it!

Google receives 100 billion queries per month.

Top searches: Research, Shopping and Entertainment.

Top-ranking Google search results see a 22.4% click-through rate

Most Google searches are three to four words long

46% of Google searches have local intent

50% of the U.S. population uses voice-enabled search each day

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What are Keywords?

Also known as keyword phrases, search queries, seo keywords.

General/Seed Keywords - Engagement Rings�High search volume. Low conversions.

Long Tail Keywords - Lab Grown Diamond Engagement Ring

Lower search volume. Higher conversions.

Popular Keywords

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Local Keywords

Explicit local keywords

Jewelry Store Paramus
Jewelry Store Near Me

Implicit local keywords

Jewelry Store

Google has sophisticated algorithms to detect local intent.

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Keyword Research - Step 1

List Seed Keywords + Jewelry Store Fine Jewelry Custom Jewelry Jewelry Repair Engagement Rings Wedding Bands Jewelry Appraisals	List Locations New Jersey Paramus Bergen County North Jersey

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Keyword Research - Step 1

We Use SEMRush.com

https://www.semrush.com/blog/local-keyword-research/

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Search Volume - Step 2

Google Ad Keyword Planner

What to look for?

lower competition
higher volume

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What Keywords to use?

Higher Volume / Lower competition
Untapped keywords

If you use an SEO Tool, target High Opportunity Keywords

Ranked keywords on page 2 & 3
lower competition keywords

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Optimize On-Page Content

Write unique, helpful content
Place target keywords strategically
Write keyword-rich meta title tags
Write click-worthy meta descriptions
Use headings and subheadings to structure your page
Optimize URLs
Add internal links
Add external links
Include and optimize images

https://www.semrush.com/blog/on-page-seo/

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1. Write unique, helpful content

One of the most important on site SEO steps you should take is to create high-quality content that matches your readers’ search intent.

Incorporate keywords naturally into your content

(and avoid keyword stuffing)

Make sure your content matches the search intent

of your target keyword

Fully answer the query—your content should be

useful to users

Write unique content that offers something

competitors don’t

Include visual content (more on that later)

Google Helpful Content Update

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2. Place target keywords strategically

So you should include your target keywords in these key areas:

H1
First paragraph
Subheaders (H2s, H3s, etc.)

This will help Google gain context about the topic of your page. And users will be able to quickly tell whether the page matches their search intent.

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3. Write keyword-rich meta title tags

Title tags are pieces of HTML code that indicate what the title of a page is. And display that title in search engines, social media posts, and browser tabs. Additionally,they can influence whether a user decides to click on your page.

Keep it brief. Keep them between 50 and 60 characters so Google doesn’t cut them off
Include your target keyword. This helps both Google and users determine what your page is about.
Be unique. Avoid duplicate title tags so that each individual page’s purpose is clear to Google (and users know what they’re clicking on).

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4. Write click-worthy meta descriptions

A meta description tag is an HTML element on a site that provides a brief summary of the page. And search engines like Google may use it to generate a snippet (the descriptive text part of a search result).

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Optimize Meta Tags for Better Search Appearance

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5. Use headings & subheadings to structure your page

H1 tags and subsequent headings allow users to easily skim your page. And help Google understand the hierarchy of your page.

Tool:

http://chrispederick.com/work/web-developer/chrome/

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6. Optimize URLs

Google recommends using simple URLS that don’t look “cryptic” or intimidating. In other words:
Use words that are relevant to your content so users can tell what your page is about.
And not random numbers, publish dates, or full sentences. Website themes will often use these by default, so it’s important to update your URL before publishing.
Using your target keyword in your URL is a good way to ensure your URL matches the topic of your content.

An “unfriendly” URL might look something like this:

And this is how you could update it to be more useful and easy to understand:

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7. Add internal links

Internal links are hyperlinks that point to different pages on the same site.

Internal links are an important part of on-page SEO optimization. Here’s why:
They help search engines understand your site’s structure and how pages are related to each other
They allow Google crawlers to discover and navigate to new pages
They signal to Google that the linked-to page is valuable
They help users navigate through your website (and keep them on your site longer)

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8. Add external links

External links are links on your site that point to other sites. They’re important because they enhance user experience and build trust with your audience.
They help search engines and users understand the topic and niche of a site.
External links can also boost the ranking and reputation of a site if they come from authoritative and relevant sources.

Link to Relevant Sources

Link to Authoritative Sources

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9. Include and optimize images

Including images in your content increases your chances of ranking in Google Images. This is a great way to get more traffic to your site.

Start optimizing your images is by writing descriptive alt text for them.

Alt text (short for alternative text) is text included in HTML code that describes an image on a webpage.

It has two main purposes:

It provides context for search engine crawlers
It allows people using screen readers to hear descriptions of images

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Typical Jewelry Keywords:

Engagement Rings
Wedding Bands
Jewelry Repair
Custom Jewelry
Jewelry Store
Diamond Jewelry
Lab Grown Diamonds
Gold Jewelry
Fashion Jewelry
Pearl Jewelry

Why you should explore further:

High Competition with typical keywords
Find High-Opportunity Keywords
Low-hanging fruit

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SEO Tools

SEMRush.com
UberSuggest.com
AnswerThePublic.com
Keyword Surfer
Keywords Everywhere
Google.com

Auto Suggest
People Also Ask
Related Searches

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Keyword Mapping

Map each keyword to one main page on the website.
Do not create competing pages.
Optimize one keyword for each page.

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Make Service Pages!

Create a Page for each Service/Keyword

Write blogs about that keyword then create interlinks to the main service page

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Optimize your GBP with keywords

Use relevant keywords in your GBP description. ...
Add keywords to your GBP posts. ...
Get customers to use keywords in reviews. ...
Use keywords in your Q&A section. ...
Don't use keywords in your business name. ...
Additional ways to add keywords to your GBP.

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Dangers and Pitfalls.

Keyword Stuffing
Ignoring User Experience
Neglecting Google Business Profile

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Wrap Up with Q&A

Want a custom review of your website?
Ask your questions now.
Please give us review on how we did!

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