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charity: water

PORTFOLIO PROJECT: PART 2

Activating the next generation of �charity: water supporters

Keller Cowperthwaite

11/17/23

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charity: water

A new donation program�for college students

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charity: water

Organic Social

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Instagram content pillars targeting �college students

Instagram Handle: thespringwithcharitywater

Campus Challenge

Amplifying Awareness

Exclusive Swag

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Campus Challenge

charity: water

Amplifying Awareness

Exclusive Swag

INSTAGRAM POSTS

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charity: water

Influencer Marketing on TikTok

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@Zahra

INFLUENCER SELECTION

charity: water

@nadyaokamoto

@kennabang

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charity: water

Paid Social

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charity: water

INTEREST-BASED AUDIENCE

Objective: Traffic

KPI: clicks

Cost-efficiency metric: CPC

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charity: water

INTEREST-BASED �AD CREATIVE

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charity: water

RETARGETING STRATEGY

I recommend that Charity: Water retarget people who have visited the website but haven't taken any action. This can include those who browsed through the donation pages or read about our The Spring campaign. Doing so, will lead to more donations.

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charity: water

RETARGETING �AD CREATIVE

Using details in the campaign brief, design and program ad creative and copy for your retargeting audience.