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File requirements

Images & Display Banners

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Organize your project

To template the project as accurately as possible, we require a source file of the creative - preferably the PSD file.

This means a project file of the final, approved template design with layered elements in high resolution/ quality.

Make sure that the provided footage is in RGB (not set to CMYK) Make sure to give clear names to layers and/or scenes.
�E.g. Scene 1; Background 1; Company Logo White, etc. Preferable, give them names that match the briefing (so we know what’s what).

Remove anything that isn’t used, to avoid confusion. Including hidden layers that aren’t used.

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Sizes and/or scenes

If the template needs multiple sizes you can deliver each size in a one PSD file.

We will use the names of the artboards as the name of the sizes in the template (see image to the right). E.g. if the artboard is named 300x250, the name of the size in Storyteq will reflect that.

If the template is a banner template, or a video template based on animated static elements, and it needs to have multiple scenes, please make sure to have a distinction between scenes in the layers panel, as done with groups in the image on the right.

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Placement of dynamic texts & Images

Give clear instructions where dynamic text and image layers can go by adding rectangles or guides to your project.

Rectangle �Create a shape by using the rectangle tool. Turn of the fill and only leave the stroke, like in the example to the right. (1)�

Guides�You can also add guides. Or create a rectangle and turn that shape into guides. Go to View in the Top Bar > Select ‘New Guides from Shape’. (2)

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Additional files

Font-files�If your project has custom fonts, please don’t forget to send those as well. Preferably deliver fonts in .ttf or .woff formats.

Animations references (banner/video templates only)�If your future template includes animations, we need references, so we can recreate them as close as possible to the original.��Preferably, a video example (mp4) per size or at least of main sizes (e.g. vertical - 300x600 and horizontal - 970x250).

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Clear briefing & naming convention

In order for us to successfully template your static image or display banner design, we need your project files to meet some requirements.

First, provide a clear template briefing that lists all adjustable elements. What should be adjustable via the Storyteq platform? (see example to the right).�

Include which channels/ads servers your campaign will go live on (e.g Google Ads, Goodle Campaign Manager, Adform etc.)

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Clear briefing & naming convention

The Storyteq platform allows you to compile a naming convention per template using static text and dynamic parameters. You’ll find an example on the right.

Make sure to add naming convention wishes. We can add these to the template, making sure that all media created with the template will automatically have the correct file names. We can add different naming conventions per channel, if needed.

If you need every media file (that will be created with the template) to have a unique identifier, we can add ghost parameters. These are open text field parameters that aren’t visible in the creative but allow you to pass along information to be used in the naming convention.

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Combine all files and send

Combine all of your materials into a single folder before sending it over to us (see image to the right)

Put different types of files in separate folders.�E.g. Fonts, PSD files, Reference files.

Include the Template Briefing in the main folder.

Do not include files from other projects that are not relevant to the current project.