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Principles and practices

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Education, education, education

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Remember that �no medium or channel �is an island 

have sight on the sources of data and why they have been collected

be all about �triangulation

use the past to �inform the future

 Be a forethought, not a mid nor an afterthought

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 have clarity on what is being evaluated

not be confused with effectiveness 

know that we market �to people, not devices �or platforms

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Measurement should…