NEWS IS BRAND SAFE AND EFFECTIVE
NEWS IS BRAND SAFE AND EFFECTIVE - compendium
Predictions 2024
Journalism, media, and technology trends and predictions 2024 (focus on Chapter 4)
Testimony of Christian Juhl
"Only 1.28 percent of our clients’ adspending is on online news sites (Christian Juhl GroupM)"
Advertising on Fake News
Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
Comparing News with Social
"Social media is simply no alternative to news. News has strong reach, superior trust, memorability and business impact"
Databank Study
How news brands are having a significant impact on key business drivers such as market share, pricing and profit.
Data points
Research
Data points
Research
Research
NEWS IS BRAND SAFE AND EFFECTIVE - compendium
Future of News
Randomized experiment on brand safety of news
No News Is Bad News
Brand safety and the impact on Brand KPIs of advertising on news
The Hard News Project
Research on advertising responses shows that hard news has no negative impact on advertising content.
The Hidden Cost of Digital Advertising
"CO2PM on ‘Trusted News Websites’ is 52% LOWER than on MFA websites"
The News Trust Halo
How Advertising in News Benefits Brands
Research
Research
Research
Research
Research
NEWS IS BRAND SAFE AND EFFECTIVE - compendium
The Rebranding of News
Why news deserves to be held to different blocking, brand safety, and investment standards than other forms of content
Trust
"If you want to grow your brand's profits, you need to advertise in news brands."
Profit Ability 2
Print has the lowest share of media spend but one of the highest ROI's
Rise of The Premium Internet
British news brand sites rank as some of the most premium websites on the open web
Signalling Strength
Newspapers score highly for signalling strength: a product of our collective consumption and our understanding of price
Research
Research
Research
Research
Research
NEWS IS BRAND SAFE AND EFFECTIVE - compendium
AdsForNews
Inclusion list of 15K+ local news websites in 57 countries
Brands4News
Creative templates + Inclusion lists to advertise on quality journalism
Global Disinformation Index (Paid)
Disinformation risk measurement and metrics
Local Media Consortium
Local News Advertising Inclusion List
Newsguard (Paid)
Reliability metrics for news
Solutions
Solutions
Solutions
Solutions
Solutions
Collective of volunteers
Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
Solutions
NEWS IS BRAND SAFE AND EFFECTIVE - compendium
AdsForNews
Inclusion list of 15K+ local news websites in 57 countries
Brands4News
Creative templates + Inclusion lists to advertise on quality journalism
Global Disinformation Index (Paid)
Disinformation risk measurement and metrics
Local Media Consortium
Local News Advertising Inclusion List
Newsguard (Paid)
Reliability metrics for news
Solutions
Solutions
Solutions
Solutions
Solutions
Collective of volunteers
In conversation with
Hardeep Matharu
Editor, Byline Times