Louis’ Bayou Bash

A Princess and the Frog Ride

Hedy Zhang

Story: Overview

• Dark ride, family coaster (track system suspended in water)
• Aspirational + popular design
• Follows Louis’ character arc from The Princess and the Frog
• Intro: A gator who just wants to play the trumpet
• Goal: Wants to be human so humans will accept him
• Conclusion: Learns to accept himself

Story: Queue Line

• Building entrance is a poacher’s house
• Set swamp ambience
• Easter eggs throughout the house
• The Princess and the Frog details for fans in the know
• Newspaper clippings for Prince Naveen’s arrival in New Orleans
• Calendar with Mardi Gras circled
• Back of the house is a dock with swamp boats (ride vehicle)

Story: Setting the Plot

Scene 1 - Meet Louis

• Establish character and motivation

Scene 2 - Louis meets the titular frogs

• Tiana and Naveen want to be human, too
• Song: “When We’re Human”

Story: Immersing the Audience

Scene 3 - Journey down the river to Mama Odie

• Seek help from the voodoo queen
• Nature of the bayou, firefly ambiance

Scene 4 - Mama Odie’s boathouse

• Song: “Dig a Little Deeper”
• Learn to be yourself

Story: Finale

Scene 5 - Mardi Gras riverboat

• Accepted among (costumed) humans

Scene 6 - Mardi Gras parade in French Quarter

• At the end, Louis is playing the trumpet on stage
• His dream comes true!

Tech

• Airboat-shaped carriage
• Motive: Natural shape that blends in with every scene
• Track system that is suspended in water
• Speaker system embedded in each carriage (along inside of boat)
• Location tracker in each carriage to initiate location-based voice lines for more immersive/intimate ride experience

Reed Switches

Tech (cont.)

• Reed switch with magnetic sensor
• This switch can be activated utilizing reed switches embedded in the carriage and electromagnetic sources at various scenes throughout the ride
• Previously utilized in the automobile industry for seatbelts
• Switch turning the circuit “on” initiates voicelines

Expected reception of Tech + Future Tech Rendering

• Voice lines create an immersive experience as it makes you feel like you are a part of the scene
• Goes along with dark ride theme
• Future rendering
• Create a lasting immersive experience with holographic Louis across the park

Why we chose this story?

• A well-known fairy tale (familiarity, interests, original IP)
• The adventure fits our imagination
• Its secondary character is a good entry points for those who don’t know this IP

Secondary Character: Louis

Louis is a side character, but his presence is the beginning of the adventure, a turning point in the movie.

Ambassador + Instigator

Compare and contrast to the original IP

Different narrative perspective

Focus on part of the story to serve the theme & feature

Dig deeper to be more immersive and interactive (add senses)

Pop up [Merchandise]

And many more…..!

T-shirts

Figurines

Plushies

Music Lessons that will help you pursue your music dream like Louis!

Music schools X Disney

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Music lesson flyers >>>

Pop up [Food Truck]

Charlotte(Tiana’s best friend) hires Tiana to make BEIGNETS, offering her enough to buy her dream restaurant.

Pop up [Restaurant]

Interior style

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Art Deco

• rich colors
• bold geometry
• detailed work
• Popular in the 1920s
• Symmetry, glamour, luxury

Tiana’s Palace

Pop up [Restaurant]

Live Music

• Jazz & Disney songs
• Front Stage
• Musician dressed in animal costumes

Pop up [Restaurant]

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Food

The cuisine of New Orleans is heavily influenced by Creole cuisine, Cajun cuisine, and soul food. Seafood also plays a prominent part in the cuisine.

Jambalaya

Gumbo

Beignets

Po Boy Sandwich

Thank you!

Q & A