Cyber Security: Entrepreneurs
September 27, 2018
Audience
Objective
At the end of this presentation you will be aware of common scams and how to make them less likely
Who Is Being Targeted?
Users
Accounting
The Owner
Who Is Doing It?
Attacker Profile
What Is The Impact
$5.3 Billion
How Are They Doing It?
The Email Scam
You get a seemingly legit email asking you to confirm
This is sometimes called ‘Phishing’
The email includes a link to a site like:
Usually they are after your name and password, but sometimes opening an attached PDF or following a link itself is enough to infect your system
The Spear Phishing Scam
You get email from a coworker or business partner with tailored information
Linked resources will be similar
Why did they do it?
It’s easy. They use tools to send many thousands of emails, blanketing organizations.
Any software is for remote control and monitoring
Spear techniques are high reward
The reward is access to:
How Do I Guard Against It?
Beware The Link And Attachment
Never click on a link in any email unless you solicited that information.
Google “Apple Account Status” and follow those links if you want to check your account.
Similarly with attachments.
Always run Anti-Virus software when opening files from anyone, including your contacts.
Verify invoices and payments
The Phone Ploy
The Tech Support Call
The Imposter Call
The Billing Confirmation
Why did they do it?
Labor costs are cheap
Their goal is to change your credit card.
Other rewards are similar as before
The reward is access to:
How Do I Guard Against It?
Beware The Unsolicited Phone Call
Never release any information to someone who calls you.
Never trust caller ID.
If you must, call them back and research the number they supply vs the advertised contacts.
Services and Support
Business Promotion and Coaching
Directory List and Advertising Scams
Credit Card Processing and Equip Leasing
Changing Online Reviews
Hire the coaching service Ivy Capital to develop your online business and earn up to $10,000 a month working just five to 10 hours a week. You’d just need to pay $2,000 to $20,000 for Ivy’s program, products and services
Why did they do it?
The Federal Trade Commission announced last week that Ivy is accused of taking more than $100 million from unsuspecting entrepreneurs who “got very little in return and found it difficult to get their money back if they canceled.”
How Do I Guard Against It?
Get 3rd Party Recommendations
Speak with colleagues who’ve had experience working with coaches to launch an online business.
Tap into your industry association for referrals. Your favorite bloggers might have connections, too.
Look for experts in business magazines and books from credible publishers
Take advantage of free or low-cost training before spending serious money.
Wrapping Up
Devices
Keep Software Up To Date. Set it to Auto
Data
Backup and Seperate Your Files
Creds
Use a Password Manager and Different Passwords. MFA
Operate
Train Your Employees
MFA
https://www.google.com/landing/2step/
https://www.facebook.com/notes/facebook-engineering/introducing-login-approvals/10150172618258920/
Summary
Never click on a link in any email unless you solicited that information.
Phone
Never release any information to someone who calls you.
Coaching and Services
Always use personal referrals and industry reviews