Christian M. Rohss
The Creative Copywriter Academy
Samples
About
The Creative Copywriter Academy is a course bundle designed by a world-famous agency (The Creative Copywriter). The agency has worked with big brands like:
The Creative Copywriter Academy offers an eight course bundle introducing theoretical underpinnings of writing for business, stylistic techniques that create powerful copy, managing the client relationship to get the best brief, branding, marketing and understanding the target audience. The course gives you skills that turns words on a page into all-singing, all-dancing copy.
Skills & expertise
Client brief
Copywriting
Storytelling
Networking
SEO
Portfolio samples
Social proof landing page
Rewrite Shopify landing page to add as much social proof as possible:
Sell. Products.
Anyplace. Anytime. Anywhere.
Shopify.
An all-in-one platform to become an online seller virtuoso. Over 2.1 million daily users guarantee your daily selling target.
Enter your email address | Start your 3-month free trial |
No credit card is required. By entering your email, you agree to receive marketing emails from Shopify.
Continue reading here
Putting SEO into practice
Blog post brief
Topic | Tech, streaming service |
Approximate word length | 500–750 words |
Objective and other instructions | Please write a blog post about the top ten shows to watch, streaming on Netflix right now. |
Audience | Generation Z, millennials |
Keywords |
|
Netflix streaming: Top 10 hand-picked shows just for you
To watch or not to watch, that is the question.
I hear you.
You’ve watched them all, from Friends to The Office and Breaking Bad to Ozark. The dilemma surges every time you switch on your Netflix streaming service.
You're scared of clicking through the vast sea of Netflix shows, seeing how time flies by (ticktock, ticktock) while you decide what to watch.
The fear, the fear, the fear …
Fear no more!
Continue reading here.
Putting SEO into practice
Landing page
brief
Topic | Tech, streaming service |
Approximate word length | 350 words |
Objective and other instructions | Landing page for Netflix, targeting ‘most aware’ users. |
Audience | Generation Z, millennials |
CTA’s & Links to include | Start free one-week trial |
Keywords |
|
NETFLIX MOBILE STREAMING,�CHOOSE THE PLAN YOU WANT FOR A
FREE ONE-WEEK TRIAL�ADS-FREE
Continue reading here
Conversion copywriting
Take a look at this pop up from fashion store, Joss and Main.
Create 5 CTAs that you think would be the most compelling.
Don’t miss out! Register NOW
Start TODAY your home decor adventure
Accept your friend's invite
Join your friends
Embrace your friend’s gift
Five compelling Calls to action (CTAs)
LP Headlines
Create landing page headlines for the five customer stages:
Customer stages | Headline |
Unaware | Now you can outsource your hiring needs |
Problem/Pain aware | Get rid of time-consuming recruitment processing once and for all |
Solution-aware | Who else wants tailored top-talent inboxed to their email? |
Product/Brand-aware | RecruSolve is a recruitment service that AI-boosts bespoke top talent search |
Most-aware | RecruSolve makes your first top-talent match in 48 hrs |
LP Audiobook subscription
Create a landing page for an audiobook subscription service.
The service is giving away a free audiobook with a one-month trial.
How will you entice the reader to sign-up?
Use key stylistic techniques: The BIG CHOP | Creating a conversation | The power of YOU | The Curiosity Gap | Metaphors and similes | The fear
Is your reading time frozen in the past?
Listen to this!
We hear you: Your days are jam-packed. No time to sit down to read and/or learn. It’s like a long-lost love?
Bring back the LOVE …
Breakthrough the icicle cell to access tropic caress. Warm your soul, heart & mind. Read and/or learn while:
And there’s more!
Holidays arrive, and you can enjoy a good old-fashioned read. Readlessly offers downloadable copies. Readers will be readers. We know!
Double your time effectively, and never miss the opportunity to sit down and read by subscribing to Readlessly.
Ready to enlighten your brain and devour knowledge seamlessly?
Subscribe today and a FREE audiobook will be on its way!
enter your email address
P.S. You have 30 days to decide if Readlessly satisfies your reading needs.
Building anticipation
Imagine you’ve been given a brief to write an article about tech automation in the workplace.
The brief states that the article must focus on the impact of AI on white-collar jobs.
Now write a storytelling introduction for this article. Add in Spikes and end with The Wall.
“Morning Bob.”
“Morning John.”
“D-Day, today!”
“Yup!”
Bob, the senior department manager of marketing and sales, and John, the sales manager, entered the elevator, as usual, at 08:10 hrs and said good morning.
As expected, the good morning greeting was inexpressive and somewhat doomsday-ish, our replies chorused.
“Good morning, Bob and John.” Answered the virtual elevator concierge, Amy. “The elevator is full. We will begin the ascent to your floor.”
The three-month period had gone by, in a blink of an eye, and that elevator trip felt like slaughterhouse cattle.
Our jobs were at stake. It was our jobs that were queuing outside the slaughterhouse.
“Ding.”
“We have reached floor 34. Have a wonderful and productive day.”
“Have a wonderful and productive day, she says. Today won’t be a wonderful and even less productive day!”
“I’m sorry if your day isn’t going to be wonderful and productive, Fred. My apologies. I’m sure everything will work out fine in the end. Be positive.”
“Jesus! Unbelievable. Sure, thanks for the pat on the back, Amy.”
“You are more than welcomed, Jane.”
There was Amy and Ron; as concierges. If men predominantly occupied the elevator, Amy would automatically talk, and yup, when women were predominant, Ron would greet them.
“Good morning! Something wrong with Amy, Jane?” Inquired Thomas W. Huttonswroth, the COO.
“No!”
“Really … anyway, Bob, we’ll start with you. In 10 minutes in my office.”
“Ok.”
Putting SEO into practice
Write three meta-description options for this article:
HOW TO FIND INFLUENCERS THAT ARE THE PERFECT FIT FOR YOUR BRAND
Title: How to find influencers perfect for your brand
Keyword: how to find influencers perfect for your brand
Contact
Christian M. Rohss
Email: christian.mrohss@gmail.com
Social media:
https://www.linkedin.com/in/christian-morales-rohss/
Mobile phone:
+34 635 541 844
Grab a coffee:
Puerto de la Cruz, Tenerife, Canary Islands, Spain