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NUTRAFOL

AI photo and videos to launch Nutrafol Skin, February 2024
Decreased production budget by 80%
Leveraged AI photos and videos to build a world where clarity is brought to adult hormonal acne solutions rather than relying on costly spend for events and studio production
Increased speed to market by 8 weeks without having to build out events and sets

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MARC JACOBS BEAUTY

Full-time PR and Marketing 2015-2018

Drove brand to $100M revenue in under 4 years (PR + Marketing)
Influencer partnerships without any paid partnerships --> drove all organic partnerships
Drove billions in EMV due to innovative storytelling across gifting, events, social media content
Partnered with celebrity MUAs: Hung Vanngo, Morgane Martini, Sarah Tanno, Mario D
Highliner: #1 Sephora eyeliner
Velvet Noir: #4 Sephora mascara

RAEL

Partner with Creative Director to produce content series for social and DTC website assets
Increased conversion by 15% with addition educational assets to explain the holistic approach to skincare and cycle care
Created more relatable content to increase shares by 18%
Strong product marketing focus for visual impact with innovation key PODs
Increased speed to market by 8 weeks without having to rely on decreasing internal team’s bandwidth
Specialized photo and video crews to deliver youtube ads, lifestyle assets captured on location, swatches, model photography and negotiating usage rights

PAULA’S CHOICE

Produced Times Square Billboard with CGI animation in 2 weeks for Sephora + Paula’s Choice Liquid exfoliant on-the-go face wipes
Secured Sephora co-op placement with advanced CGI animation
Produced high-definition content with existing assets
6M impressions across 4-weeks in Times Square
Estimated $100M EMV with social media content captured

DR. DIAMOND’S METACINE

Drove creator outreach for Metacine’s TikTok Shop launch with $0 in paid creator spend
$5M in EMV with $0 spend
Created top-performing TikTok video with highest performing reach at 30k views in 1 week, without paid media, in partnership with breakout creator
Build 1:1 relationships with creators to explain the product and negotiated TikTok post in exchange for 20% commission and sparking posts
Curated creators that speak to both skincare and luxury lifestyle when AI creator platforms were not able to curate creator archetypes with scaled outreach programs
Edu-tainment product discovery

Showcases product on camera and identifies features: youthful glow, plumping effect

2 products to replace your 10-step skincare when you travel

Raw and real skincare secret = opening hook

Lighting to highlight skin and products

Retinoid that won’t cause skin irritation or purging

Skincare that even sensitive skin will benefit from

Speaks to product messaging within her own voice

BENEFIT

Created product marketing CGI animation video for the shade extensions for Benefit’s hero product: Benetint
Drove 70M impressions
Picked up by global Benefit and Sephora partners including: Germany, Singapore, Australia, and India
Increased conversion by 10% with incremental offline and online conversations surrounding “is it AI?” or “is this real” comments
Additional CGI examples below

THE SKINNY CONFIDENTIAL

100% sell-through for mouth tape at launch
Drove $100M EMV with creators with shared content
Wrote, directed, produced, edited in partnership with Lauryn Bosstick
Educated consumers and created cultural demand for a product category that did not yet exist in mainstream beauty

NETWORK

Economical to high-end creative network
Speed to market
Curated, vetted network
Model casting, CGI animation, lifestyle content, UGC, studio photography, food stylists, swatch stylists, hair stylists, makeup artists, video editors, paid media partners, AI content creators and more