Reata Outdoor is delighted to present the WINDWARD.

This premier OOH Advertising Wall Mural & Brand Activation Space offers 500 SF of Exterior Wall Space and 4,000sf of Interior Space.

• Sits directly behind the 2nd Most Photographed Sign in Los Angeles, therefore, your Ad receives $102,000 in Earned Media #VeniceSign
• 3.5 Million Social Media Posts (Annually)
• 1.2 Million Annual Visitors to Windward Ave (according to Placer.AI)
• Previous campaigns have won OBIE Awards
• Positioned at the gateway to Venice Beach

UNPARALLELED BRAND VISIBILITY: Situated directly under the world-renowned Venice sign, this location offers a unique branding opportunity.

Imagine NETFLIX content featured in countless photographs with this famed backdrop, providing significant exposure, earned media, and enhancing brand recognition.

PROVEN INTEREST: Disney & 20th Century Fox OBIE AWARD; Contextual Design for its Wall Mural campaign for feature film “A Haunting in Venice”

• Apple Watch / Klarna
• DIAGEO / Baileys Irish Cream
• Swatch Watches
• Casamigos Tequila
• Snapchat
• Tequila Ocho
• OLIVE TREE PEOPLE

Wallscape Mural / OOH Wall

PREVIOUS OOH ADVERTISING EXAMPLES - Disney/20th Century Fox Wall Takeover: “A Haunting in Venice”

2024

OBIE Award

Winner

WALL SIZE: 22’x23’ -- 504 Total SF -- 36’ above Street Level

PRICING: $55,000/per 4 weeks

PRODUCTION: Adhesive Vinyl $8,500 -- Hand Paint $23,000

PREVIOUS OOH ADVERTISING EXAMPLES - OLIVE TREE PEOPLE New Product Launch Campaign

PREVIOUS OOH ADVERTISING EXAMPLES - OLIVE TREE PEOPLE New Product Launch Campaign

Spec Sheet

SPEC SHEET

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Artwork prepared at the suggested Finished Size.

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Insurance & Permit Fees included throughout the Lease Term.

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Reata Outdoor offers design services to assist with creative development.

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Accepted File Types: InDesign, Illustrator, Print-quality PDF, JPG, PNG.

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Do not place text closer than 6” from edge of Live Area.

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Creative must be delivered 10 business days prior to the start date of the campaign.

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Disposal of Materials: All materials remaining after conclusion of display may be disposed of unless instructions are received 5 days prior to conclusion of display date.�

GEOPATH Audited Weekly Impressions: 611,981

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GEOPATH ID: 50750665

Event Space

Brand Activations

Pop-Ups

PREVIOUS EVENTS IN FRONT OF THE BUILDING - DIOR Fashion Show

EVENT SPACE RECAP

EVENT SPACE RECAP - DIAGEO / BAILEYS IRISH CREME POP-UP

Space Details

Brand Activation Space – Floor Plan

FIRST FLOOR - GROUND FLOOR RETAIL / POP-UP / LOUNGE

Brand Activation Space – Floor Plan

SECOND FLOOR - RESIDENTIAL / OFFICE / KITCHEN

Brand Activation Space – Floor Plan

LOFT

ROOFTOP PATIO/DECK

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FEATURES

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• High ceilings
• Multi-level layout
• Skylights
• 3 Private Restrooms
• Private Courtyard
• Mix of Offices & Open Space

FULL KITCHEN

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Viking Professional Range, Fridge and Beverage Fridge

EXPERIENTIAL SPACE:

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• SIZE: 4,100SF
• 3 Floors (including Rooftop Deck)

King Bedroom Loft

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• Ideal for Back of House / Team Overnight Stays

2 Full Bath

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2 Half-Bath

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Incredible Natural Light throughout

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Services Offered

All our of client’s Pop-Up needs are covered

• Complete start to finish service of client’s pop up needs:
• Concept
• Build out of space
• Staffing assistance
• Take down of pop up
• All brand communications. Advertising & Marketing;

Including strategy, creative, production, and results tracking.

• Stress free communications and quality service

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Activation at the Gateway to Venice

• Advertising Campaign attracting people to the Pop Up / Takeover / Activation.
• Virtual 3D /online version of the Pop Up / Takeover / Activation - so people from anywhere can visit the Pop Up and it stays open for as long as needed.
• Example currently underway for New Balance campaign: https://1306ak.com/newbalance
• For your campaign, we can add some digitally enhanced additions, so it's a mix of reality and digital.

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From the New Balance example above, you can see how the latest New Balance film was playing in the virtual pop up. The ground the athletes are running on in the film is almost blending into the ground of the virtual pop up.

LINK TO VIRTUAL POP-UP

Brand Activation Space

WINDWARD HOUSE TAKEOVER

Foot Traffic

Foot Traffic

Here are some stats about Venice on the Venice tourism website.

• Sits directly behind the 2nd Most Photographed Sign in Los Angeles, therefore, your Ad receives $102,000 in Earned Media #VeniceSign
• 1.2 Million Annual Visitors to Windward Ave (according to Placer.AI)
• Venice has about 40,000 residents
• 3.5 Million Social Media Posts (Annually)
• 1.2 Million Annual Visitors to Windward Ave (according to Placer.AI)
• Venice has about 40,000 residents
• Venice is the biggest tourist attraction in Los Angeles and second in So.Cal only to Disneyland.
• Venice had about 16 million visitors last year, and 7 million of them were under 35 years old.
• Venice is bordered by Santa Monica to the north, the Pacific Ocean to the west, Marina del Rey to the south and Culver City and Mar Vista to the east.

Also, weekly Geopath Audited impressions are 191,106 per week, and 27,300 per day. That's lots of eyeballs on Windward!

Location online map link -

72 Windward Ave, Venice, CA 90291

Social Media Reach

OBIE Award

Winner

WALL SIZE: 22’x22’ | 484 Total SF | 36’ above Street Level

PRICING: $55,000 per 4 weeks

PRODUCTION: Adhesive Vinyl $8,500 | Hand Paint TBD

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Reata Outdoor is a family-owned company, operating in the Out-of-Home space for over 35 years.

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We take pride in our client-first approach, working with you to design a dynamic creative that results in a successful outdoor campaign.

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Make Windward Ave your home for engaging Wall Murals at the gateway to Venice Beach.

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EMAIL: Billy@ReataOutdoor.com

TEL: 512.731.1865

IG: @TheWindwardVenice

WEBSITE: WindwardPopUp.com

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Contact Us

THANK YOU

Email: Billy@ReataOutdoor.com

Phone: 512-731-1865

LET’S GET STARTED