Welcome to Flatch
YouTube Channel Strategy
FOX YouTube Channel
Promotes the comedy series coming out about the small mid-western town of Flatch by introducing viewers to the town, its unique residents, and what to expect through traditional promos and original compilation/listicle videos.
one Show, two YouTube Channels
Welcome To Flatch YouTube Channel
Immerses the audiences into small town living by introducing travelers to the home of the historic Flatch Latrine. Tour the community, meet the locals, and get an insiders look of Flatch’s upcoming docu-series airing on FOX. The official Welcome to Flatch Channel will provide announcements and tours of institutions guided by the residents of Flatch.
Welcome to Flatch
Welcome to Flatch
Things To See & Do In Flatch - Explore local institutions, attractions and festivities.
Menaces of Flatch - Beware of Kelly & Shrub
CAMPAIGN PHASES
TOUR THE COMMUNITY
(Dec 14, 2021 - January 21,2022)
MEET THE LOCALS
(January 21, 2021 - March 14, 2022)
WATCH THE SHOW
(March 22, 2022 - June 29, 2022)
Tour small town institutions of Flatch through resident guided tours throughout YouTube playlist, and YT shorts/stories. Holiday content will appear on the FOX channel mirroring social and including 1 WTF Xmas compilation starting mid-Dec.
Travelers get introduced to the unique residents of Flatch. Get to know their personalities, dreams and concerns.
The locals share why you should watch the docu-series each week
Happy Holidays
From both FOX & Welcome to Flatch YouTube Channels
Welcome To Flatch Christmas Tree Farm
Take a peek at how Flatch celebrates Christmas
https://fox.app.box.com/file/892937530320?s=yt9kgddeqo0ow6vy7gh5yfhkpfkjozgt
Christmas Themed Posts
Community Tab & YT Shorts will mirror Social’s Holiday roll-out
https://app.box.com/s/5mi8pj37i4zp01tumstxzcqvf9van2z5
Things in Flatch That Just Makes Sense Tours P1 & 2
Kelly takes over YT Shorts with a quick tour of key places to visit in town:
hhttps://app.box.com/s/9w0v14xvp7c4z4nzkut2ah8d12qwjqo9/file/784680901774
TOUR THE COMMUNITY
on the Welcome the Flatch YouTube Channel
Trailer Video: Welcome To Flatch Tourism Montage
See trailer video the local institutions of the small town of Flatch:
https://fox.app.box.com/file/890218844163?s=7lxedy6l6pgndox1jsce1ly9dv3qsn52
Resident Guided Tours of Institutions
Follow the locals as the lead tours of Flatch
institutions, like this YT short of Nadine’s Tour of the HIstorical Society.
https://fox.app.box.com/folder/151473322506?s=5e1xonkovj9tphcrir53onalew5gmvkt
TOUR THE COMMUNITY
on the FOX YouTube Channel
Things to Do and See in Flatch Compilation
An original compilation video introducing fun things to do and see in Flatch and pushing premiere tune-in messaging.
https://fox.app.box.com/file/892006934866?s=q66eowdn58n05rb3bfb3x11tbale6k6a
Standard Marketing Promos
Welcome to Flatch content will get introduced on a Funny on Fox playlist, including First Looks, promos and sneak previews.
Beware of Kelly & Shrub Series
Populate the playlist with exclusive footage of Shrub and Kelly causing havoc across town, including Shrub’s Graffiti, and Kelly’s prank videos.
https://fox.app.box.com/file/890216970030?s=xhpgj0y21esr1swx1151udhvjfcsq3h0
MEET THE LOCALS
on the Welcome the Flatch YouTube Channel
Meet the Locals Series
Populate the playlist with Individual videos of residents introducing themselves from 9x16 cell phone footage combined with an exclusive sneak peak of the show that gives travelers a glimpse of their personalities.
https://fox.app.box.com/file/891966013139?s=s3xr2dd488iovk4tqs3flckpr0vddpx3
Meet Mandy
MEET THE LOCALS
on the FOX YouTube Channel
Meet the Residents of Flatch
Meet the residents of Flatch compilation video.
https://fox.app.box.com/file/872689721137?s=vkf78wu0sksy2cmrfayj1lmxhgnqymhq
Standard Marketing Promos
Welcome to Flatch content will populate the Funny on Fox and Welcome to Flatch season 1 playlist.
A Day in the Life of a
Flatchian Series
Stay in the know on all the town gossip and proud accomplishments through the Resident Vlog takeovers on YouTube Shorts.
https://app.box.com/s/9w0v14xvp7c4z4nzkut2ah8d12qwjqo9/file/780695439785
WATCH THE SHOW
on the Welcome the Flatch YouTube Channel
Kelly & Shrub Watch Party on YouTube Live
Kelly & Shrub takes over the official channel to screen an episode of their Flatch’s docu-series with live Q n A.
https://app.box.com/file/891992966989?s=dm2qrhurchq2wt057ehpdh4pxa3gq22t
How to make the Blue Drink, the official drink of Flatch
Shrub drops by the channel to show subbies how to make the blue drink.
.https://fox.app.box.com/file/891166474631?s=1g4dsedivdxm2gas8kzixswfgmzsl7h9
WATCH THE SHOW
on the FOX YouTube Channel
Top WTF Moments Compilation & Weekly WTF Moments
Compilation videos like WTF moments will be posted throughout the season. We will also publish weekly WTF moments separately
https://app.box.com/file/881157286016?s=ec7ydnmabn3362mmfvkclpfa5u09zqc6
Crappy Movie Night!!!
!
Weekly tune-in promo and fun scene lifts from weekly episodes will live on the FOX YT Channel, including fun clips of Kelly and Shrub’s crappy movie night.
https://app.box.com/s/dm2qrhurchq2wt057ehpdh4pxa3gq22t
THANK YOU!
Presented by Kristen Hayman