1 of 10

Word Camp Nepal 2024

Prospects and Challenges of Digital Marketing in the Tourism Sector

-Deependra Pahari

Tourism Analyst, Pokhara

13 Jan, 2024, Hotel Pokhara Grande

1

2 of 10

Background

    • Digital marketing in tourism
    • Pokhara, Nepal, as the case study destination
    • Uncovering immense prospects and tackling challenges

​

2

3 of 10

Facts

2100 + tourism entities

​

Digital marketing Use: 27%

ADD A FOOTER

3

4 of 10

Prospects

    • Global Reach
    • Targeted Marketing
    • Increased Accessibility
    • Data-Driven Decision-Making
    • Brand Building and Positioning
    • Real-Time Communication
    • Cost-Effective Marketing
    • Community Involvement

4

5 of 10

Social Media �Transformation

​

    • Identifying Target Audience
    • Platform Selection
    • Content Strategy
    • Engagement and Community Building
    • User-Generated Content (UGC)
    • Incorporating Video Content
    • Social Listening
    • Integration with Other Digital Channels
    • Emerging Trends and Technologies

​

5

6 of 10

Challenges in the Digital Marketing Journey

  • Limited Internet Access
  • Local Content Quality and Availability
  • Language Barriers
  • Cultural Sensitivity
  • Seasonal Nature of Tourism
  • Competition with Global Destinations
  • Lack of Digital Literacy
  • Environmental Impact
  • Rapid Technological Changes

6

7 of 10

Tackling Content Quality

  • Local Content Creation Initiatives
  • Professional Photography and Videography
  • User-Generated Content (UGC) Campaigns
  • Content Guidelines and Training
  • Collaborate with Local Influencers
  • Regular Content Audits
  • Local Storytelling
  • Multilingual Content
  • Consistent Branding

7

8 of 10

Adapting to Seasonal Tourism Fluctuations

  • Diversify Marketing Campaigns
  • Content Calendar Planning
  • Targeted Advertising
  • Special Promotions and Packages
  • Event Marketing
  • Dynamic Pricing Strategies
  • Seasonal Content Variation
  • Customer Retention Programs
  • eedback and Improvement Loop

​

8

9 of 10

Navigating the Evolving Realm of Digital Marketing

  • Stay Informed About Industry Trends
  • ta-Driven Decision-Making
  • Embrace Emerging Technologies
  • Mobile-First Strategy
  • Personalized Marketing
  • Social Media Engagement
  • Content Marketing Excellence
  • Community Collaboration
  • Sustainability Messaging
  • Continuous Training and Development

9

10 of 10

THANK YOU! �Namaste !