OSE Business Plan

Economics

1. Requirements, Values, and Specifications
1. Core Goals and Backtracking to a general timeline
2. Viral Replicability Criteria
2. 2014 Transition to Product Earning
3. Proofs of Concept Achieved
• Modularity, Extreme Production, Swarming Design
4. “University” Model and Scaling (scaling ref to 2013 plan)
5. Extreme Manufacturing and Learning
• Basic Economic Model of Extreme Manufacturing and Learning
6. Curriculum
7. Timeline
8. GVCS value proposition as a package towards solving pressing issues, technical strategy for sequencing, release schedule
• Hardware: construction set
9. Development Protocol
• Collaboration Architecture
• Zachman framework
• XM
• Flashy XM control panel for each + swarming events

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Development Template

See Strategic Plan

See Laura Business Plan

Expansion Model

Value & Vision Requirements

1. Global Village Construction Set (GVCS) is an Universal Constructor for Integrated Economies spanning agriculture, housing, energy, manufacturing, and technology
2. Scalable towards potential of economic transformation on a 20-year time scale
1. Requires definition and delivery of Viral Replicability Criteria
2. Rough scaling goal - Open Design + Flexible Fabrication Capacity (OSE Campus) developed in every population center of 100,000 people. (70,000 facilities worldwide)
1. This population level as an autonomous unit can easily sustain the technology level of modern civilization
2. It’s a parallel economy of 1-2% of global GDP
3. Each OSE Campus is an educational campus, and includes restoration agriculture, is materialized and powered by local resources; includes technology up to induction metal melting, precision machining, power electronics, and metal smelting as the highest level of technology in Phase 1 (Industrial Age)
• All infrastructure is produced via the GVCS
4. In overall Phase 2 (after 2035), capacity may be developed for semiconductors and other advanced technology. (Information Age) (not included in current scope, but is a direct derivative thereof)
3. Scalable to transformation towards the Ethical Economy
• Alternatives are created to economic warfare, resource conflicts, injustice, and general state of non-collaboration
• Solutions are based on transparency, open source production, open source collaboration, and freedom
4. The key to this is a distributed, decentralized, economically-distributive approach based on rapid learning and open technology transfer
• Properties: Open Source, Modular, Design-for-Simplicity, Human-Centric Appropriate Technology, Environmentally Friendly, Design-for-Fabrication, Extreme Manufacturing, Collaborative Production, Swarming

Specific Requirements

• Basis of Model is the Extreme Manufacturing business model, wrapping up 3 elements into one:
• Production of a good (ex., Brick Press or a House) - towards the open source industrial revolution
• Immersion skills learning in a hands-on workshop format
• Entrepreneurship Education - reinventing applied learning
• Revenue funds technical R&D for completing the Global Village Construction Set
• Key, open source assets are generated for each technology and for set as a whole according to the Zachman framework
• In-depth immersion training is the main mechanism for replication of OSE technology and facilities
• Organic growth has not produced viral replication since the Civilization Starter Kit v0.01 was published on Christmas of 2011
• In the 3 years since then, we have focused on proofs of concept of overall Set feasibility, including the social model of production (Extreme Manufacturing Parallel Swarming)
• Pilot phase of 4 students in a 3 month program
• Admission bar is high: only those students interested in creating flexible fabrication facilities
• Begins with asset generation -> developing a replicable workshop model -> running workshops to generate revenue -> scaling the workshop program via the students
• 12 student class in its optimum size
• All 12 collaborate on organizing first one or 2 workshops, then the third one takes place in an area local to the students.
• Sequencing: out of 12 students, one student takes over as new teacher.
• All 12 students collaborate 20% of their time on further tech development while continuing their enterprise
• Structuring is Extreme Lean - agile partnerships that include independent contractors, no employees, and a strong brand that carries OSE values - ‘You can’t kill an idea’

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Base Requirements for CEB Press Enterprise

• Development of Design and Fabrication assets
• CAD + CAM files
• Exhaustive Instructional
• Language Agnostic Instructional
• Inspirational Video - Phonebloks style
• Development of Enterprise Model Assets
• Business Plan
• Strategy
• Economic Analysis
• Sequencing and Scaling Analysis for context of GVCS development
• CNC Torch Table Development - 3 months for product release of Oxyfuel machine
• Uses high level abstraction for enabling Modularity and Widespread collaboration
• Design Software
• Starting with Modules within a CAD program - libraries. FreeCAD, OpenSCAD, Sketchup
• Visual 2D Drag-and-Drop Modeling Language for Putting Pieces together - assembly modeler - that results in 3D designs rendered
• Renders are embeddable, and are stored as cloud manipulable 3D images

Core Goals and Backtracking

Connecting to solving pressing world issues via disruptive, open source enterprise. Scoping the development rate.

Define Dev Protocol, Requirements and Viral Replicability Criteria: CEB

Demonstrate First Enterprise with Open Source Design/Build Infrastructure as means to Viral Replication - CEB + House XM

2015 2016 2017 ... 2025 … 2035

Define Lean Structure and Operations

OSH Enterprise Standards Working Group to Leverage Global Community

CAD/CAM Solution

House and Tractor Design/Build App

CNC Torch Table XM

Power Cube XM

Gasifier XM

Build One OSE Campus for every 100,000 population center

META

Since 1% of the world’s population owns 50% of wealth, gaining a corresponding 1% participation in the open source economy is sufficient to provide a meaningful alternative. Each facility has local economic power, so it has the capacity to create an ethical economy.

Complete the GVCS and demonstrate a wide portfolio of enterprises that meet Viral Replicability Criteria

Demonstrate an Enterprise Model for the 7 Day Weekend Lifestyle of Autonomy, Mastery, and Purpose. Factor e Farm stable population achieved - 12 starters.

Teach First Immersion of Collaborators

Replicate Immersion of Collaborators

Start Restoration Agriculture Enterprise

Clarify Deeper Message: Autonomy, Mastery, and Purpose via the Ethical Economy. Dissecting the Myth of Technology. Modular, Open Source, Social Production. Meeting needs more efficiently by eliminating waste via open source collaboration. Regenerative economy.

Upgrade Dev Boards Procedures. Create templates, code up tools, research others’ tools

Rollout and Sequence:

Create Context

Book: simply past work + learnings and proofs of concept. Then the Plan going Forward.

Plan Involves Proposed Protocol

Curriculum

Competing Strategies and Approaches

Strategy 1 : Define a likeable Brand of the Vision, one that is inherently non-corruptible by design. Promote the General Vision - Clarify the Problem Statement. A compelling logical argument using today’s logic framework. To do so, apply a Data-Driven Approach to various Pressing World Issues involved. We need to solve pressing world issues and here is the Ethical Economy. Perhaps narrow this to Just Open Source, Modular Production as the Core.

Strategy 2 : Forget about Grand Vision, continue cranking out Product.

Strategy 3 : Integrate Grand Vision with Cranking Out Product

Too frikkin’ complicated. Meaningless to the non-maker.

The demonstration of replicable economics is paramount.

Non-Negotiable Goals: All Required

1. GVCS as a package to be developed.
1. Use proven techniques; focus on developing protocol for open-sourcing, not on reinventing the wheel - build truly on others’ work. Remix.
2. Scaling to transformation towards the Ethical Economy
• 1% market share in 20 years
• If successful, reversal of economy towards regenerating cultures, human integrity, and nature
3. Must have peer review from All Sides, from NWO proponents to rebels.
• All feedback is good - allows novel voices to emerge
4. Operation/Execution Soundness - Viable operations, team building, extreme manufacturing, and economic scaling must be demonstrated.
5. Requires Responsibility on the Part of the Team
6. WHILE REMAINING ABSOLUTELY DISTRIBUTIVE AS AN ENTERPRISE

Let the Product Itself speak for itself regarding feasibility of Grand Vision. Definition of Success should be clarified for the Product. Spend more time on the Product to make it absolutely astounding to the audience, but do so in phases. Ie: robust business model that scales

Basic Economic Model for Extreme Manufacturing

• Revenue: XM - Production for Machines - $19.9k - for a weekend
• 24 clients at $300 each - $7200
• Position this as welding, CAM and prototyping XM training. Add 3D printing + Laser Cutting of scale model parts. Include CAM with CNC torch table - parts always made for next machine, with existing machine parts in stock
• Maximizes low parts count
• CEB Machine Sale - $5.5k net if we sell at $11k after finalized turnkey machine
• Housing revenue - $200 for 3 days; 6 units available - $1.2k
• Add in-house CNC Torching - $1k
• Tuition for Replicator - $5k per month
• Costs - $3k - Organizational - 3-6 months of preparation (OSE in house), 1 week of organizational effort for actual event. Fixed costs - $500 advertising, $1k for a cook, $15x24 people x 3 days for food = $1125, $300 odds and ends (supplies, house cleaning, etc) -
• Net - $17k per event every month

3 Month + Intern Immersion Training - Open Source Business School

Open Source Hardware Ecosystem Requirements

XM Workshops

Success Metric: students become solid developers by design of program; students can replicate the full business model

Success Metric: Machines Built and Tested; significant producer learning, great PR

Success Metric: Modularity Standards, Design Software Requirements clarified, Fabrication Machinery Developed, Collaboration Architecture and Standards Defined with greater OSH Community

Jonathan’s Revenue Forecast Spreadsheet

Replicator Training - OSE Fellows

• Value Proposition: 3 months of immersion intensity -
• Value: this is for people serious about entering the Open Source Lifestyle of R&D & Production while making a living
• Palatable only to Lifestyle Investors - typically legacy ethical elite who can afford it or those who take on a vow of poverty on ethical grounds or disadvantaged individuals underwritten by foundations
• This funds the development of all materials for anyone to access online for free
• XM Training - $15k for 12 weeks
• Learn to build and operate a CNC torch table, a critical tool of production
• Highlights - build a 3D printer + small scale laser cutter for rapid prototyping
• Hands-on custom fabrication skills
• Basics of applied microcontrollers and hydraulics
• Applied, Modular Design using reusable CAD libraries
• Open Source app design
• Event organization
• Entrepreneurship basics
• ->Culminates in Fellow organizing, leading, and generating revenue from an XM Workshop - first case is CEB Press.

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Development Model for XM: Components

CSS / Java

Collaboration Architecture

Contributor Profile (OSE-specific, iconized for skill sets, peer reviewed)

Work Log

Clear OSH Projects Communication Channels

Contributor License

Build Teams

Chapters Standards: Development

Design Sprint Database

Design Sprint - OSH Collaborators Invite

Online Collaborative Swag Store Template (Embeddable)

Business Model Development Working Group - DE Working Group

Donation/Fundraising Template (Embeddable)

Restoration Agriculture Working Group (Mission)

Business Model for a Replicable Restoration Agriculture Enterprise

Simple Business Model (outsourced production)

XM Workshop Business Model

CEB Press

Identify OSH Contributors with Product

Board of Directors

Board of Advisors

Improvement / Iteration

Review Team

Calculations Templates

Inventory of analysis software: map available OS software and iconize it to create a graphical analysis environment

Communications and Media

RSA Animate

Crowd Video Protocol

Animation Protocol

Infographics Protocol

Campus

Curriculum

Photoshop/GIMP protocol

Development Kit

Social Network for Developers

Map of Replicators

EduRap Video Protocol

Vlog and Blog Protocol

CAD / CAE / CAM

Book on OSE

OSE Product Label

Open Source Seed Savers Network

Afforest.org

Collaborator Map

Open Source Funding Network Development

Legal Mapping of CEB Codes

Development Template

Design Sprints

OSE Chapters

Publicity Plan

Entire Dev Board Refactored for Zachman

Entire Dev Board Completed

Mailing List Software

OSE Expansion Business Model

Campus Model

CAD / CAM / CAE Platform

Development Model for XM: Components

Componentize

(Breakdown)

(Chunkworks)

META

Modularize / Templatize / Embed

Build Teams

Continuous Collab

XM Workshops

Immersion Campus

Focused Requirements

Focused SME Contributions

Rollout and Sequencing Plan

Chunkworks Bidding Process

Gongban Organization Collab

Linked-In or other announcement

Dedicated Project Visits

College Final Projects

Remix Platform

Parts Library

Media Library

Analysis Library

Soundtracks Library

Internet Platform

Design Remix App

Website Templates

Programming Literacy

Website Templates

Web Templates

Swag Store Templates

Parts Library Checklist

Direct Callout to Ethical SMEs

OSE Web Page

Village Design

MH 3

Cabin 1

Cabin 2

Cabin 3

Oct 2015

Cabin 4

Cabin 5

Cabin 6

Design Requirements

Specifications of Size

Location, and Aesthetics. Costs per square foot.

$200 for 3 days; 6 units available - $1.2k ~ $65 a night. Compare rates with local accommodations

Camping Sites

Pads for tents & Vehicles

Development Model and Sequencing

XM Brick Press

Design Assets

Build Assets

Enterprise Assets

3 months - Prepare Assets + Deliver First Replicable Workshop

Rollout Plan and Sequencing

Publish Book

Jan-Mar

April - June

Deploy CNC Torch Table: oxy, plasma, laser, 3D rough print, router, mill

Specify Requirements for HydraFabber

Publish Brick Press v1.0

Publish Brick Press v1.0

Publish Publicity Plan

Brick Press Video

Informational Copy

Continue to Tractor

CEB 1.0 Release

Tractor 1.0 MVP - Traction Machine Only Release

July - Sep

Concept: Reconcile one product development with scaling to a larger number of developers. Solution: 3 months dedicated financing development (workshop model) - followed by ability to produce Full Time Dev of CEB Workshop. Then we train somebody to run the workshop. Start is 3 months of specifications

META: Rollout and Sequencing Plan + Specifications are used to leverage community for action. These are iterated based on availability of Bidders

module requirements specification

team development

crowdfunding

Chunkworks

Contracted Development

Feedback

SolaRoof

Definition of Scope and Sequence

Development Metamodel: Towards a Protocol

Concept: Reconcile one product development with scaling to a larger number of products. Solution: 3 months dedicated financing development (workshop model) for producing full-time developers, skilled in a task. Contracted for some time. Full Time Dev of CEB Workshop. Then we train somebody to run the workshop. Start is 3 months of specifications

META: Rollout and Sequencing Plan + Specifications are used to leverage community for action. These are iterated based on availability of Bidders

module requirements specification

team development

earned funding

Chunkworks

Contracted Development: Off-Site

Feedback

Definition of Scope and Sequence

On-Site Development

Development of 4x Replicable XM Model (4 students)

‘gongban’ development

Hello

Later Phases

Add 1 Month Immersion Training

XM Brick Press

XM House

Complete Documentation + CAM

Curriculum

XM Power Cube

Success Metric: 1 Day Production, Weekend. Production fo

Workshop Model

Curriculum

Outreach Plan

Fabricator Outsourcing Business Model

XM Gasifier

Develop protocol to adapt to all other machines

XM Tractor

Exhaustive BOM Cost including CNC Cut Costs

Curriculum Requirements (red means needs to be developed)

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Methods

Motivation for the methodology

Principles of open source methodology is transparency, quick feedback loops, wider loops, leveraging the global work capacity etc.

In sourcing

Collaboration

Out sourcing

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GVCS - Completion requirement is distributive enterprise - which is measured in market share, currency, and or social capital.

Each machine can be measured by monetary impacts.

Problems and barriers with the mindset of adoption - Authoritarianism & group think collectivism

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Value Creation

Resource Center

Knowledge

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Pressing issues

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Unemployment - volunteer open your own business via distributive enterprise

Manufacturing - open a manufacturing and fabrication business via DE

Waste - Recycling - Taking free product and making it reusable - overcoming transportation and social dynamics

Recycling Centers

Small to Midsize Smelting Machines

Steel Products

Aluminum Products

Wood Products

Plastic Products

GVCS User stories & Child Stories

“The value of OSE is that it is a powerful story and idea that changes the way people think. The story alone is disruptive to the geopolitical hypothetical constructs of economic thought and will.”

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Time Allocation

Scripts & Protocols

Platforms

Notes - Administrative Aspects (JK)

Review of historical financial data

Determine current financial & organizational position

Baseline Operational Costs & Requirements

Forecast 2015 annual budget, revenues, & income

Schedule monthly, quarterly, and annual financial reporting

Inquiry of accounting practices and peeps

Create a timeline and estimate dates for scheduling important calendar events

Input versus output -- Determine flow ~ rate

Inventory of kits and completed prototypes ~

Prioritize and coordinate energy most useful and impacting

How do we measure success? The goal is to complete the GVCS. Approximations can be made by calculating a units of measurement. Design cycle and build cycle. Each frequency of development there should be an increase of efficiency.

Segmentation - automation - chunking - distributive enterprise -

Motivation is the Mission - non-profit - Meeting the needs of whom?

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Notes

Kits - Develop Kits of GVCS Hardware - Parts - Product into the hands of the people - More replications means meta-work-meta-analysis -

Utility of product - Find & Create User Stories

Financing of Product - Microfinancing - CrowdFunding -

Customers that will use the Brick Press - Marketing to Groups to Group finance

Ecovillages

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I suggest reframing this from startup cost to “I will attend OSE Immersion Training that guarantees me a successful workshop that I will run while earning $10k to pay for the materials to build my own, which I have learned to do in my Immersion 3 Month Course

Notes

Revenue Generation - Leadership -

Products - GCVS, Open Source Hardware Products, Smart Materials

Services - Training, Workshops, Product Support, Consulting, Entertainment, Education

Prototype evolution - How many design or build iterations to market?

Refined and full product release -

Development process views - Zachman Framework

Design

Formalize the process

Design

Online certification & Assessment

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Revenue Plan

$15,000 ~ 12 weeks - $1,250 a Week

Immersion Training Tuition

Foundation Scholarships

Revenue Forecast

Some Notes From Laura (1)

Ambitions: Machines (ascending level of ambition)

1. Develop better machines and processes to efficiently manufacture them
2. Get machines out into the world where they can do the most good
3. Catalyze a maker revolution for useful machines by lowering barriers to access
4. Enable symbiotic Producer ecosystems

Ambitions: Hub (OSE or Factor e Farm as prototype facility)

1. Clearly articulate the mission
2. Create a core group of believers / doers to get started
3. Enable an effective distributed group of contributors
4. Build a self-sustaining financial model
5. Become an innovative R&D hub for equipment and R&D Center for Open Source Development, maker ecosystem development

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Some Notes From Laura (2)

Ambitions: Economic Models

• Experiment with alternative ways of organizing and working on various scales
• Develop an effective, sustainable alternative to the capitalistic model
1. Company level
2. Village ecosystem level
• Propagate this economic model to be 1% of the world economy

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Fundamental question for ambitions - how active do you want to be? Options:

• “If you build it, they will come” / que sera, sera (put designs out there and hope they go viral)
• Catalyst
• Driver -

Some Notes From Laura (3)

Skills / resources needed in the Hub

• Think tank
• Product Development: design, prototype, test, document for designs, manufacturing process, and training
• Active infrastructure to enable the distributed community
• Marketing
• Finance
• Partnership Development
• Training Team
• Manufacturing Team?
• Kitting?

Some Notes From Laura (4)

What are the markets for these products? How active do you want to be in developing the markets?

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Poor communities? Cannot afford to buy

• Foundations to fund
• NGO’s - make their work more cost-effective?
• Microfinance / crowdfunding to supply to poor communities?

Middle Class

• Communes / people who want to live “off the grid”
• Small farms starting up or replacing / upgrading equipment
• CSA’s

Buy the machine

• From us
• From a producer in our network

Build the machine

• Assisted
• Unassisted

Some Notes From Laura (5)

Market development priorities (not in any order)

• Housing Construction set
• Agriculture Construction set
• Machine manufacture set
• Transportation set
• Metallurgy Construction Set
• Precision Machining Construction Set
• LifeTrac Construction Set

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