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Marketing for Beauty Brands:

A Study on Instagram Advertising

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JISHNU GHOSH – A914150824003

ADDAYA KHETTRY – A914150824013

SUBHABRATA CHAKRABORTY - A914150824027

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Digital Marketing

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What is Influencer Marketing?

    • Brands work with influencers to promote products and engage audiences.

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    • Influencers build trust and boost sales through personal recommendations. with their followers.

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    • Instagram is a top marketing platform.
    • Best for beauty and lifestyle brands.
    • Uses reels, stories, and IG ads.
    • Influencers boost engagement and reach.
    • AI targets the right audience.
    • Increases brand awareness and sales.

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A Study on Instagram Advertising

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Why Instagram Works for Beauty Brands?

    • Everyone follows beauty trends on Instagram.
    • Reels & Stories feel personal, real.
    • Friends trust influencer recommendations more.
    • “Before & After” posts build trust.
    • Real reviews, real people, real results.

BEFORE

AFTER

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There are 3 ways to run ads on Instagram

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    • Boost Posts/Reels from Instagram App.
    • Create Ads from Facebook Page.
    • Use Meta Ads Manager for Control.

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- Must switch to Professional Account.

- Link Facebook Page (if required).

- Target audience & track performance.

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How to Advertise on Instagram?

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Case Study -

A Successful Instagram Ad Campaign

One of the most successful Instagram ad campaigns was by Fenty Beauty, Rihanna’s cosmetics brand.

    • Influencer & UGC Strategy
    • Diversity & Inclusivity
    • Video & Story Ads
    • Call-to-Action (CTA)
    • Increased Sales & Brand Loyalty

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Successful Instagram Ad Campaign

Fenty Beauty collaborated with micro-influencers and encouraged users to share their experiences.

Influencers & users promoted products

Showcased diverse skin tones

The campaign promoted inclusivity by featuring diverse skin tones, highlighting its 50-shade foundation range to appeal to a broad audience.

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Successful Instagram Ad Campaign

Engaging content like tutorials, makeup demos, and product reveals made the ads interactive and eye-catching.

Used video, reels & story ads

Call-to-Action (CTA)

The ads had a "Shop Now" button, making purchases quick, boosting engagement, and increasing sales.

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Successful Instagram Ad Campaign

The campaign led to record-breaking sales and built a strong, loyal customer base for Fenty Beauty.

Increased sales & brand loyalty

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