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ASAD MEHMOOD

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AMAZON VA (Morning)

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PRODUCT VALIDATION

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Product validation

Category

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Product validation

Product validation is a process that checks

whether or not a product feature addresses

the needs and pain points of current and

potential customers.

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12 Components of Product validation

  • Search Volume
  • Competing Products
  • Selling Price
  • Revenue
  • Reviews
  • Brand Domination
  • Trendy Seasonality
  • Amazon as a seller
  • Product Rating
  • Weight & Size
  • BSR

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Search Volume

Minimum search volume must be 8000.

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Competing Products

Competing product must not bne more than 2000

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Selling Price

At least 6 sellers in top 10 have price range between 14.99$ to 39.99$

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Revenue

At least 7 sellers in top 20 making more then 7000$

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Reviews

There must be 7 sellers in top 20 with less then 400 reviews

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Brand Domination

  • Top 10 should not have 3 or more listing of same brand.
  • One seller getting a chunk of all sale is not good.
  • Two or three sellers getting all chunk of sale is not good.

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Trendy & Seasonality

Last three year graph must not be less than 5000

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Amazon as a Seller

Amazon as a seller should not be more than 5 times in top 20

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Product Rating

At least 4.2 for the top 20 sellers.

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Weight & Size

Must Not be more then 5 Pounds.

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BSR

Must be at least 3 sellers on the first page with BSR under 5000.

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Thank You