DATE
Working with your local media��
DATE
�
Local Spokesperson Training
Amplifying Your Voice
Learning Outcomes
Building Political Will Locally On Local Media
This workshop:
Agenda
Setting the stage�Land Acknowledgements and working with media. �Why work with local media?
Practice Giving an Interview
We share specific examples of best practices and then you can practice.
Making a pitch
In this workshop we will describe how to pitch and interview through a media release for an event.
Meta's and Twitter Actions Clash with Land Acknowledgements�Bluesky is better in comparison�But what about our local media?
TENET
META AND TWITTER
BLUESKY
Fail
DOCTRINE OF DISCOVERY
TRUTH AND RECONCILIATION
RELATIONSHIP AND ACCOUNTABILITY
Fail
Fail
Pass
Pass
Pass
Meta's and Twitter Actions Clash with Land Acknowledgements�Bluesky is better in comparison�But what about our local media?
TENET
META & TWITTER
BLUESKY
F
DOCTRINE OF DISCOVERY
TRUTH AND RECONCILIATION
RELATIONSHIP AND ACCOUNTABILITY
Pass
Pass
Pass
F
F
LOCAL NEWS
Pass+
Pass++
Pass++
Why work with local media or than the fact it is essential to a healthy democracy?
Rampant misinformation is jeopardizing our fundamental right to a liveable planet. Social media moguls must be held accountable for the harm they cause, just as the Canadian Press is held to account through direct feedback from the public and the Canadian Radio-television and Telecommunications Commission (CRTC).
A Simple Truth
Why work with local media or than the fact it is essential to healthy democracy?
Rampant misinformation is jeopardizing our fundamental right to a liveable planet. Social media moguls must be held accountable for the harm they cause, just as the Canadian Press is held to account through direct feedback from the public and the Canadian Radio-television and Telecommunications Commission (CRTC).
EDUCATE the general public about the urgency of the crisis and the factual evidence to steer us to safety.
GENERATE public interest in the climate crisis, carbon pricing and Citizens’ Climate Lobby.
DISSEMINATE our information to the largest number of people possible. Unlike social media – they are accountable curators of public information and they can reach a lot more people and being interviewed validates your work.
You are all local heroes. HERO STORIES are important in generating political will for a liveable world.
A Simple Truth
How to make a media pitch
Know who to contact
Timing is everything
Humanize
Tie-ins
Make Contact
Identify your news hooks
Class
Contact
TIMELY
MAGNITUDE
PROMINENCE�OR UNUSUAL
CONFLICT�OR DRAMA�
What is news?
PROXIMITY
DRAMA
ANALYSIS
VISUAL
Anatomy of Preparing for an Interview
FACE
BODY
FOOTPRINTS
Memorable sound bites or quotes
Key messages you want to get across. ��No more than three messages
Lasting impression
THE FACE FORMULA
Hint: they are looking for sound bites
THE BODY OF AN INTERVIEW
Don’t overwhelm the reporter
Footprint: Leaving a lasting impression
Practice your take home message in 8 seconds
Never tell a reporter what to write
Responding to the Media
Take good notes
Things to keep in mind
IMPORTANT
Ground rules for talking to media
CCL volunteers are encouraged to speak to their local media about the mission and background as well as their personal involvement in the program.
Any opinions expressed must only represent you. Remember you can’t speak for Citizens Climate Lobby.
All national media interviews should referred to and approved by HQ.
All official talking points are in our Media Tips card , Laser Talks and Media Releases.
CCL Mission and Values: respect and admiration for service, we are not against anything, we don’t argue & our core values.
Stay in your lane
Types of Questions/inquiries to be referred
Know When to Refer to HQ
Stay in your lane �Know when to refer to the national office
Leadership decisions
Controversial subjects
Partnership�-related �projects
When talking to the media
Don’ts …
Slouch or rock back and forth
Use acronyms or jargon
Repeat a damaging phrase
Speak for anyone else but you
Tell the media what to reporter what to say
Do’s …
Listen carefully to the questions
Make eye contact
Speak clearly, and slowly in sentences PAUSE.
Learn control phrases.�Smile when talking.
Stay in control of interview by “bridging” – using control phrases to get an interview or question session back on track and back on message.
Don’t be afraid to say “no” if you don’t know but avoid “no comment.”
Practice
Tips for media interviews
Specific Media Guidelines
Newspaper Interviews
Behave as if a microphone is on
Bring support materials such as your media release and “scripts” for the events
Television Interviews
Dress the part. Avoid shiny or tiny print clothing. Solids work best
Telephone Interviews
Find out ahead of time if segment is live or taped
Eliminate distractions in room where you are taking call
Radio Interviews
Paint pictures with your words
Sound confident and in control
Smile – people can hear you smile
Control fidgety sounds
E
Practicing an interview
Summary
Summary
Prepare and Practice before you do a media interview.
Evaluate yourself afterwards to improve future performances.
Keep control of the interview with control phrases.
Get the RIGHT message to the RIGHT people at the RIGHT time!
Thank You!
B
www.citizensclimatelobby.org