Welcome to ultra zips the Boardshorts of the future.
1. Team
Name: Brody
Role: Managing Director
Company: Power Zips
2. About the project
I came up with the idea a couple of years ago and the design has evolved into something different as it’s gone on.
My original design was board shorts with a zipper down the side of the right leg. My idea now is board shorts with a zipper, waterproof pocket and anti chafe material inside of it.
I am currently in the developing stage of these shorts. I will launch the business with a zipper only and then add in the pocket and anti chafe material later.
Boardshort prototype.
Simplifies removal – no more tantrums or uncomfortable rolling
Simple Zip design that loosens shorts for quick removal.
Photos
Favourite zipper options
Sample of shorts
Business Model
Now: Made to order, targeted at boys.
Later: Manufacture and sell seasonal stock. 2 designs. Just boys.
Manufacturing
Work with manufacturer in Bali to buy bulk products to sell
Business Model
Now: Made to order, targeted at boys.
Later: Manufacture and sell seasonal stock. 2 designs. Just boys.
Made to order
Local seamstress to make small batches and made to order as needed.
Delivery costs and packaging recovered in sale price
Manufacturing
Work with manufacturer in Bali to buy bulk products to sell
Branding
A bright brand associated with fun and vibrance. Fresh colours and clean fonts. ��Preference is it use real images where possible of the shorts in use.
A simple to use, easy to manage and update website.
3. Problem to solve
The shorts will help children get their boardshorts -
4. Products
Shorts to begin with
Introduce Rashies for complete outfit option
bring in drink bottles, hats, sand toys etc
Fabric Design Examples
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5. Production
Who/how makes the products/services
6. Budget and Financials
Expenses | $ |
Supplies | $1650 |
Packaging | $100 |
Marketing (flyer design & printing) | $250 |
ASICS business name registration | $40 |
Website & domain name (cost for year) Wordpress | $0 |
TOTAL Expenses | $2040 |
Sales Forecast
Sales | Target Quantity | $ |
October 2022 | 5 | 175 |
November 2022 | 30 | 1050 |
December 2022 | 40 | 1400 |
January 2023 | 25 | 875 |
February 2023 | 25 | 875 |
March 2023 | 15 | 525 |
April 2023 | 10 | 350 |
TOTAL Revenue | 150 | $5250 |
Financials
Cost: (expenses / no.of products): $13.60
RRP: $35 per shorts
TOTAL Revenue: $5250
TOTAL Expenses: $2040
TOTAL Profit: $2570
ROI (profit/expenses): 125%
Profit margin
(profit/revenue): 44%
Break even point: 59 sets
7. Marketing
Target customer: Boys size 3-10
Distribution/sales channels: website
IDEAS
Posters: school, daycare, playgrounds, parks, King’s Park, swimming centre, noticeboard at the beach, sporting clubs. Petrol station.
School email newsletter (own school plus other schools in the area)
Flyer drop
Facebook adverts
Selling points - dual sizing (sizes are 2 sizes)
Zips for easy removal
Local delivery and made by young entrepreneur
Local Markets, Facebook and insta ads. Word of mouth, Miniboss cross promotions etc
Flyer drop, advertise in school news letter.
8. Growth plan
18
Oct
Nov
Dec
Feb
Jan
Mar
Apr
May
Jun
Jul
Aug
Sep
September: Beginning of Spring
November: Black Friday & Cyber Monday
Stage 1
Stage 2
Stage 3
December: Beginning of Summer + Christmas & Boxing Day
October: Soft launch of business through Social Media and build website
March: introduce new fabric design - autumn / winter collection
Sept: introduce new fabric design in preparation for spring / summer collection
March - Sept - manufacturing process and bulk stock to land on ground for better pricing.