@photoshopexpress
x kvell
influencer series 📲
A reflection on personal growth into queer identity | Photoshop Express as a creative outlet for mental health activities | Taking flip phones out instead of smartphones to be in the moment + “vintage” photos | A deep dive into the progression from cringe to evolved edits |
2.5M reach, 72k interactions, 2.8% ER | 4.8M reach, 144k interactions, 3% ER | 8.4M reach, 250k interactions, 3% ER | 1.6M reach, 25k interactions, 1.5% ER |
newsroom content excerpts 📰
Celebrating the holiday of Juneteenth with intentional rest and creativity | Educating and celebrating the history of black and brown queer cowboys | A poetic celebration of Women’s History Month and International Women’s Day | Highlighting the cultural uniqueness of street style in Japan through outfit edits |
356.2k reach, 32k interactions, 8.7% ER | 10k reach, 200 interactions,1.9% ER | 468.4k reach, 21.6k interactions, 4.6% ER | 1.7m reach, 3,814 link clicks, 299 installs |
content that connected 🥹
Next gen creators feel seen by Photoshop Express, commenting to let us know how the work impacted them
the results 💥
community growth goes global
66 total posts in 2023 | +6 million more downloads |
reaching over 31M accounts globally | 1M total downloads driven in 2022 vs 7M in 2023 |
80% increase in followers | 2.6% interaction rate |
44K followers to 79K | 185% above platform benchmark |
interaction rate benchmark is from Creator IQ 2023 platform metrics report