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Confident Fundraising: Aligning Passion & Purpose

Building Confidence, Relieving Fears, and Answering FAQs to Drive Our Mission Forward

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Anne Marie Smith�Development Director – TRL National�

Mom, Daughter, Granddaughter

Accountant 🡪 Fundraiser = World Changer

Lover of Family, Good Books, and All Things Autumn

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Chapter FAQs in Fundraising

In the agenda let’s use the voting chips

  • Fundraising is Terrifying 🡪 >   
  • I Love Asking People 🡪

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  • Then vote for the top two questions you think would be most helpful by using the + sign

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What is Fundraising?

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Fundraising is a part of Development

Development: the process of building and nurturing relationships with donors to raise resources and advance an organization's mission.

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YOU ARE A WORLD CHANGER!

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You do it everyday

  • Asking people is not that scary you probably do it everyday
    • Join a board
    • Come to a book study
    • Buy girl scout cookies
    • Read a book
    • Go to happy hour

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Donors are people

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Food makes it easier sometimes

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Starting Point : Major Donors�Build trust & Demonstrate Impact

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Building Relationships with Major Donors

  • Start with the Person
  • Channel your inner Nancy Drew
  • Build Trust & Demonstrate Impact
  • Engage through Personal Invitations & Events
  • Pick up the
  • Thank Them
  • Continue Dialogue

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Telling the Story of Your Impact

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Chapters are the Guide

Donors are the Hero

STUDENTS ARE THE BENEFICIARIES

Additional Resource to learn more about building your story.

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Help your members & board

  • Understand motives & fears
  • Practice – Role Playing
  • Create sample scripts
  • Share impact – How many events, how many attendees, how many members are going to conference
  • How would your impact & abilities change with $$$
  • CELEBRATE SUCCESS

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How to use & access resources

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Low Hanging Funding Fruit

  • Community Foundations
  • Local Foundations
  • Employer Matching Gifts
  • Corporate Giving
  • Candid Profile
  • Chamber of Commerce
  • Banking Institutions
  • Insurance Agencies
  • Community Events
  • Volunteer Grants
  • Who has their name on everything?

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Watch Out For:

  • State & Federal Grants – Reporting Can Be Onerous!
  • Target, Amazon Smile, Kroeger Communities – Feels like they give, and you get very little
  • High Cost Fundraising Events
  • Bitcoin/Unproven Fundraising

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Using Tools: Zeffy/CRM

  • Personalize
    • Gift Amounts/Date
    • Name
  • Create Online Donation Page
  • Offer Recurring Giving
  • Share Impact Stories
  • Social Media Integration

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Learn more about using Zeffy to set up Peer to Peer Campaigns:

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https://support.zeffy.com/how-do-i-set-up-an-open-registration-peer-to-peer-campaign

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Using Tools: Peer to Peer Fundraising Campaigns

  • Give a Template Letter /Post
  • Tell Members Why
  • Provide Resources and a contact to help
    • Set Up Their Page
    • Share Their Story
    • Reach a Goal

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What Did I Miss? �What Other Questions

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You are all the heroes – You are changing instruction across the nation keep up this amazing work!