COVID-19 Top Task Identification
with Gerry McGovern and the WHO
Canada.ca digital transformation office, TBS & Health Canada
May 22, 2020
Understanding the COVID-19 Information Genome
WHO with Gerry ran COVID-19 top task ID study
Results show consistent top task selections across audiences & countries of “Most important to you”
Invitations posted in FR/EN on Canada.ca pages
Language | Percent | Count |
English | 90% | 5,820 |
French | 10% | 621 |
How respondents reached the study | Percent | Count |
Covid landing & HC covid pages (covid) | 55% | 3480 |
Rest of Canada.ca (cca) | 44% | 2828 |
Direct for stakeholders (gcemp) | 1% | 54 |
| Total | 6362 |
More gc emp have arrived since May 19
6,441 respondents
May 14 - May 19
Top 20 tasks MOST IMPORTANT when interacting with GoC
| Tasks | Votes (29,343) | % of 6,441 Voters |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 1453 | 23% |
2 | Money issues, personal finances, savings, pensions | 1073 | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 1064 | 17% |
4 | New outbreak, second wave (response, containment) | 959 | 15% |
5 | Vaccine (development, availability, safety) | 953 | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 943 | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 874 | 14% |
8 | Government of Canada guidelines, standards, decisions | 827 | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 820 | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 775 | 12% |
11 | End date, new normal, safe again | 752 | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 720 | 11% |
13 | Government guidance, regulations (national, local) | 715 | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 708 | 11% |
15 | Mental health, wellbeing | 570 | 9% |
16 | Transmission, spread, epidemiology | 569 | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 551 | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 527 | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 521 | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 439 | 7% |
People vote for up to 5 tasks - so percentages do not add up to 100
5
© Customer Carewords Ltd. customercarewords.com
70% overlap with WHO for top 20 tasks
75% overlap with Norway for top 20 tasks
Bottom 20 tasks have 1.6x the vote of the #1 task
Good match with page design & clicks
Top tasks in study:
Financial support
Confirmed cases, deaths, recoveries
Good fit with existing top tasks (in green) - new containment & reopening tasks (in yellow) need attention
Analysis incomplete of whether content is available for Containment and Reopening tasks in yellow
Next steps
Share results with GC COVID teams
Identify missing content for top tasks
Rationalize with existing IA & analytics
Develop content - launch when avail
Detailed analyses
Analysis by segment
Audience
| Percent | Votes |
Academic / researcher / student | 3% | 172 |
Business | 3% | 191 |
Government employee | 2% | 107 |
Individual / family | 86% | 5498 |
Job seeker | 4% | 251 |
Media | 0% | 16 |
Non-governmental organization (NGO) | 0% | 19 |
Public health officer or health care provider | 2% | 130 |
| Total | 6384 |
Responses roughly match population distribution across provinces
| Percent | Count |
Alberta | 12% | 762 |
British Columbia | 15% | 972 |
Manitoba | 4% | 258 |
New Brunswick | 3% | 162 |
Newfoundland and Labrador | 1% | 95 |
Northwest Territories | 0% | 7 |
Nova Scotia | 4% | 249 |
Nunavut | 0% | 3 |
Ontario | 42% | 2712 |
Prince Edward Island | 0% | 32 |
Quebec | 15% | 991 |
Saskatchewan | 3% | 185 |
Yukon | 0% | 13 |
| Total | 6441 |
Quebec is low relative to its 22% of Canada’s population
How often do you use Government of Canada websites to access coronavirus (COVID-19) info?
| Percent | Votes |
Daily | 33% | 2146 |
Weekly | 29% | 1882 |
Monthly | 7% | 427 |
Infrequently | 15% | 937 |
First time | 12% | 781 |
Never | 4% | 260 |
| Total | 6433 |
| Percent | Count |
17 or younger | 1% | 88 |
18-24 | 6% | 392 |
25-34 | 11% | 722 |
35-44 | 14% | 901 |
45-54 | 21% | 1334 |
55-64 | 26% | 1697 |
65-74 | 15% | 996 |
75 or over | 4% | 237 |
I'd rather not say | 1% | 70 |
| Total | 6437 |
Only slight differences by language
| Tasks | English | French | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 22% | 27% | 23% |
2 | Money issues, personal finances, savings, pensions | 17% | 17% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 17% | 9% | 17% |
4 | New outbreak, second wave (response, containment) | 16% | 9% | 15% |
5 | Vaccine (development, availability, safety) | 15% | 10% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 15% | 11% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 14% | 11% | 14% |
8 | Government of Canada guidelines, standards, decisions | 13% | 12% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 13% | 10% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 13% | 7% | 12% |
11 | End date, new normal, safe again | 12% | 5% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 12% | 4% | 11% |
13 | Government guidance, regulations (national, local) | 11% | 15% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 11% | 9% | 11% |
15 | Mental health, wellbeing | 9% | 8% | 9% |
16 | Transmission, spread, epidemiology | 9% | 9% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 9% | 6% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 8% | 9% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 8% | 10% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 7% | 9% | 7% |
COVID pages vs Rest of Canada.ca pretty similar
| Tasks | Rest of Canada.ca | Health Covid pages | GC employees | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 35% | 13% | 22% | 23% |
2 | Money issues, personal finances, savings, pensions | 26% | 9% | 9% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 7% | 24% | 17% | 17% |
4 | New outbreak, second wave (response, containment) | 13% | 16% | 11% | 15% |
5 | Vaccine (development, availability, safety) | 14% | 16% | 26% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 10% | 18% | 22% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 13% | 14% | 26% | 14% |
8 | Government of Canada guidelines, standards, decisions | 13% | 13% | 17% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 10% | 15% | 15% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 15% | 10% | 19% | 12% |
11 | End date, new normal, safe again | 12% | 11% | 19% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 8% | 14% | 6% | 11% |
13 | Government guidance, regulations (national, local) | 10% | 12% | 20% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 4% | 17% | 13% | 11% |
15 | Mental health, wellbeing | 12% | 7% | 6% | 9% |
16 | Transmission, spread, epidemiology | 6% | 11% | 7% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 7% | 10% | 11% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 9% | 8% | 7% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 8% | 8% | 11% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 7% | 7% | 9% | 7% |
Tasks by audience match quite closely - like WHO
| Task selections by audience group | Academic / researcher / student | Business | Gov employee | Individual / family | Job seeker | Public health officer or health car… | Total |
| Number of respondents | 172 | 191 | 107 | 5,498 | 251 | 130 | |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 23% | 21% | 15% | 23% | 31% | 15% | 23% |
2 | Money issues, personal finances, savings, pensions | 16% | 14% | 16% | 17% | 22% | 9% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 10% | 6% | 12% | 18% | 4% | 18% | 17% |
4 | New outbreak, second wave (response, containment) | 9% | 7% | 10% | 16% | 10% | 9% | 15% |
5 | Vaccine (development, availability, safety) | 15% | 8% | 10% | 15% | 14% | 8% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 7% | 12% | 18% | 15% | 8% | 14% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 10% | 16% | 21% | 14% | 13% | 12% | 14% |
8 | Government of Canada guidelines, standards, decisions | 8% | 22% | 19% | 13% | 10% | 19% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 10% | 10% | 8% | 13% | 6% | 9% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 7% | 31% | 18% | 11% | 14% | 12% | 12% |
11 | End date, new normal, safe again | 9% | 8% | 11% | 12% | 12% | 8% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 6% | 3% | 6% | 12% | 9% | 5% | 11% |
13 | Government guidance, regulations (national, local) | 10% | 18% | 19% | 11% | 8% | 9% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 12% | 4% | 12% | 12% | 2% | 14% | 11% |
15 | Mental health, wellbeing | 6% | 7% | 4% | 9% | 12% | 7% | 9% |
16 | Transmission, spread, epidemiology | 8% | 6% | 12% | 9% | 5% | 13% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 5% | 3% | 7% | 9% | 6% | 10% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 8% | 7% | 9% | 8% | 11% | 6% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 6% | 20% | 10% | 8% | 5% | 13% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 5% | 16% | 8% | 7% | 2% | 8% | 7% |
Public health officer or health care provider
| Tasks | Academic / researcher / student | Business | Government employee | Individual / family | NGO | PHO or health care provider | Total |
1 | Government of Canada guidelines, standards, decisions | 8% | 22% | 19% | 13% | 21% | 19% | 13% |
2 | Confirmed cases, deaths, recoveries (daily, total) | 10% | 6% | 12% | 18% | 5% | 18% | 17% |
3 | Financial support, benefits for individuals and families (eligibility, availability, training) | 23% | 21% | 15% | 23% | 11% | 15% | 23% |
4 | Latest news, latest research (alerts, directives, updates) | 7% | 12% | 18% | 15% | 16% | 14% | 15% |
5 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 12% | 4% | 12% | 12% | 0% | 14% | 11% |
6 | Transmission, spread, epidemiology | 8% | 6% | 12% | 9% | 21% | 13% | 9% |
7 | Personal protective equipment (PPE: masks, shields, gowns) | 6% | 20% | 10% | 8% | 0% | 13% | 8% |
8 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 10% | 16% | 21% | 14% | 26% | 12% | 14% |
9 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 7% | 31% | 18% | 11% | 37% | 12% | 12% |
10 | Immunity, antibody testing (criteria, availability, accuracy) | 5% | 3% | 7% | 9% | 5% | 10% | 9% |
11 | Virus mutation, new strains | 6% | 3% | 6% | 5% | 0% | 10% | 5% |
12 | Money issues, personal finances, savings, pensions | 16% | 14% | 16% | 17% | 16% | 9% | 17% |
13 | New outbreak, second wave (response, containment) | 9% | 7% | 10% | 16% | 5% | 9% | 15% |
14 | Travel restrictions (national, international, borders, quarantine) | 10% | 10% | 8% | 13% | 11% | 9% | 13% |
15 | Government guidance, regulations (national, local) | 10% | 18% | 19% | 11% | 21% | 9% | 11% |
16 | Food, medicines, essential products (stocks, hoarding, availability, disruptions) | 6% | 3% | 5% | 6% | 5% | 9% | 6% |
17 | Infectiousness (when most infectious, super spreader, symptom-free but infectious) | 4% | 2% | 4% | 5% | 0% | 9% | 5% |
18 | Vaccine (development, availability, safety) | 15% | 8% | 10% | 15% | 16% | 8% | 15% |
19 | End date, new normal, safe again | 9% | 8% | 11% | 12% | 11% | 8% | 12% |
20 | Essential services, key / critical workers | 6% | 6% | 11% | 5% | 11% | 8% | 6% |
Respondents across provinces have same priorities
| Tasks | Alberta | British Columbia | Manitoba | New Brunswick | Newfoundland and Labrador | Nova Scotia | Ontario | Quebec | Saskatchewan | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 25% | 23% | 23% | 19% | 22% | 20% | 21% | 25% | 27% | 23% |
2 | Money issues, personal finances, savings, pensions | 19% | 16% | 17% | 15% | 18% | 21% | 16% | 15% | 19% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 17% | 16% | 21% | 23% | 18% | 21% | 17% | 13% | 16% | 17% |
4 | New outbreak, second wave (response, containment) | 16% | 17% | 14% | 18% | 9% | 15% | 16% | 11% | 16% | 15% |
5 | Vaccine (development, availability, safety) | 15% | 14% | 15% | 19% | 22% | 14% | 16% | 11% | 12% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 14% | 17% | 17% | 17% | 16% | 14% | 15% | 13% | 11% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 12% | 17% | 13% | 13% | 17% | 15% | 13% | 13% | 12% | 14% |
8 | Government of Canada guidelines, standards, decisions | 14% | 12% | 11% | 14% | 11% | 14% | 13% | 13% | 10% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 15% | 15% | 16% | 14% | 26% | 13% | 11% | 11% | 14% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 15% | 12% | 16% | 12% | 11% | 9% | 12% | 10% | 12% | 12% |
11 | End date, new normal, safe again | 12% | 9% | 14% | 10% | 17% | 14% | 12% | 9% | 16% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 14% | 12% | 11% | 9% | 3% | 18% | 11% | 8% | 12% | 11% |
13 | Government guidance, regulations (national, local) | 10% | 9% | 9% | 11% | 14% | 10% | 11% | 14% | 10% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 9% | 11% | 12% | 10% | 7% | 13% | 11% | 11% | 11% | 11% |
15 | Mental health, wellbeing | 9% | 10% | 10% | 8% | 15% | 11% | 8% | 8% | 9% | 9% |
16 | Transmission, spread, epidemiology | 7% | 9% | 13% | 9% | 8% | 9% | 9% | 9% | 9% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 9% | 9% | 8% | 9% | 6% | 9% | 9% | 7% | 5% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 9% | 9% | 9% | 10% | 5% | 6% | 8% | 8% | 8% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 6% | 6% | 8% | 8% | 7% | 8% | 9% | 9% | 6% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 7% | 7% | 6% | 10% | 8% | 10% | 5% | 8% | 12% | 7% |
Frequent visitors chose similarly to infrequent
| Tasks | Daily | Weekly | Monthly | Infrequently | First time | Never | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 15% | 27% | 34% | 27% | 20% | 25% | 23% |
2 | Money issues, personal finances, savings, pensions | 10% | 18% | 28% | 21% | 17% | 26% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 30% | 12% | 11% | 8% | 7% | 8% | 17% |
4 | New outbreak, second wave (response, containment) | 17% | 15% | 12% | 12% | 14% | 13% | 15% |
5 | Vaccine (development, availability, safety) | 17% | 16% | 15% | 12% | 10% | 12% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 18% | 15% | 11% | 12% | 11% | 6% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 14% | 16% | 11% | 13% | 10% | 10% | 14% |
8 | Government of Canada guidelines, standards, decisions | 13% | 14% | 12% | 14% | 9% | 11% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 12% | 12% | 15% | 14% | 13% | 8% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 11% | 13% | 14% | 12% | 11% | 13% | 12% |
11 | End date, new normal, safe again | 11% | 13% | 11% | 11% | 11% | 13% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 15% | 10% | 8% | 9% | 9% | 7% | 11% |
13 | Government guidance, regulations (national, local) | 11% | 12% | 12% | 10% | 11% | 7% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 19% | 8% | 8% | 6% | 6% | 4% | 11% |
15 | Mental health, wellbeing | 6% | 10% | 11% | 11% | 8% | 10% | 9% |
16 | Transmission, spread, epidemiology | 12% | 9% | 6% | 7% | 6% | 4% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 11% | 8% | 7% | 7% | 7% | 7% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 9% | 8% | 7% | 8% | 8% | 8% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 8% | 8% | 8% | 8% | 10% | 7% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 6% | 9% | 6% | 6% | 7% | 3% | 7% |
260 people who said ‘Never’ responded from a Canada.ca page but perhaps were not aware of that
Even the youngest respondents varied only slightly
| Tasks | 17 or younger | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65-74 | 75 or over | I'd rather not say | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 10% | 26% | 25% | 25% | 26% | 22% | 17% | 13% | 14% | 23% |
2 | Money issues, personal finances, savings, pensions | 8% | 21% | 20% | 18% | 17% | 17% | 13% | 12% | 13% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 19% | 12% | 14% | 16% | 15% | 19% | 20% | 15% | 16% | 17% |
4 | New outbreak, second wave (response, containment) | 17% | 11% | 14% | 15% | 16% | 14% | 17% | 14% | 14% | 15% |
5 | Vaccine (development, availability, safety) | 13% | 14% | 15% | 13% | 14% | 15% | 17% | 18% | 7% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 14% | 10% | 12% | 12% | 14% | 17% | 17% | 14% | 26% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 10% | 12% | 14% | 15% | 16% | 13% | 12% | 12% | 10% | 14% |
8 | Government of Canada guidelines, standards, decisions | 8% | 11% | 13% | 13% | 14% | 14% | 12% | 8% | 6% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 11% | 9% | 11% | 11% | 13% | 14% | 14% | 17% | 9% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 7% | 12% | 12% | 15% | 15% | 12% | 7% | 4% | 7% | 12% |
11 | End date, new normal, safe again | 20% | 11% | 14% | 14% | 10% | 11% | 11% | 9% | 9% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 8% | 7% | 8% | 9% | 13% | 13% | 13% | 11% | 7% | 11% |
13 | Government guidance, regulations (national, local) | 8% | 11% | 11% | 12% | 12% | 11% | 11% | 11% | 13% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 8% | 5% | 10% | 8% | 12% | 12% | 15% | 10% | 16% | 11% |
15 | Mental health, wellbeing | 9% | 14% | 10% | 10% | 10% | 8% | 5% | 8% | 7% | 9% |
16 | Transmission, spread, epidemiology | 3% | 6% | 7% | 9% | 8% | 10% | 10% | 11% | 14% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 5% | 6% | 7% | 8% | 8% | 9% | 11% | 10% | 3% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 6% | 10% | 7% | 7% | 7% | 9% | 9% | 7% | 6% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 5% | 6% | 7% | 7% | 8% | 9% | 9% | 11% | 9% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 5% | 6% | 6% | 7% | 7% | 7% | 8% | 11% | 9% | 7% |
Gender was irrelevant
| Tasks | Male | Female | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 21% | 24% | 23% |
2 | Money issues, personal finances, savings, pensions | 17% | 17% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 15% | 18% | 17% |
4 | New outbreak, second wave (response, containment) | 13% | 16% | 15% |
5 | Vaccine (development, availability, safety) | 16% | 14% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 12% | 16% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 13% | 14% | 14% |
8 | Government of Canada guidelines, standards, decisions | 12% | 14% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 12% | 13% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 10% | 13% | 12% |
11 | End date, new normal, safe again | 12% | 11% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 10% | 12% | 11% |
13 | Government guidance, regulations (national, local) | 11% | 12% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 11% | 11% | 11% |
15 | Mental health, wellbeing | 8% | 9% | 9% |
16 | Transmission, spread, epidemiology | 10% | 8% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 8% | 9% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 8% | 8% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 7% | 8% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 7% | 7% | 7% |
Have you ever been diagnosed as having COVID-19 / coronavirus?
| Tasks | Yes (44) | No | No, but have symptoms | Don't know | Total |
1 | Financial support, benefits for individuals and families (eligibility, availability, training) | 14% | 22% | 29% | 22% | 23% |
2 | Money issues, personal finances, savings, pensions | 27% | 17% | 18% | 19% | 17% |
3 | Confirmed cases, deaths, recoveries (daily, total) | 2% | 17% | 11% | 11% | 17% |
4 | New outbreak, second wave (response, containment) | 7% | 15% | 9% | 16% | 15% |
5 | Vaccine (development, availability, safety) | 7% | 15% | 11% | 20% | 15% |
6 | Latest news, latest research (alerts, directives, updates) | 9% | 15% | 5% | 10% | 15% |
7 | Government strategy (long-term control, lockdown exit, transition, economy reboot) | 7% | 14% | 13% | 12% | 14% |
8 | Government of Canada guidelines, standards, decisions | 7% | 13% | 9% | 8% | 13% |
9 | Travel restrictions (national, international, borders, quarantine) | 9% | 13% | 7% | 9% | 13% |
10 | Workplaces (preventing spread, rights, reopening criteria, guidance) | 14% | 12% | 10% | 7% | 12% |
11 | End date, new normal, safe again | 9% | 12% | 11% | 15% | 12% |
12 | Infection hotspots, clusters, exposures (near me, identifying, tracking) | 5% | 11% | 12% | 8% | 11% |
13 | Government guidance, regulations (national, local) | 2% | 11% | 6% | 7% | 11% |
14 | Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) | 0% | 11% | 6% | 6% | 11% |
15 | Mental health, wellbeing | 11% | 9% | 10% | 10% | 9% |
16 | Transmission, spread, epidemiology | 9% | 9% | 11% | 6% | 9% |
17 | Immunity, antibody testing (criteria, availability, accuracy) | 11% | 8% | 13% | 13% | 9% |
18 | Avoiding physical contact (social / physical distancing, self isolation) | 5% | 8% | 7% | 10% | 8% |
19 | Personal protective equipment (PPE: masks, shields, gowns) | 2% | 8% | 8% | 7% | 8% |
20 | Cleaning, disinfecting, waste disposal (hands, deliveries, home, workplace) | 9% | 7% | 4% | 7% | 7% |
Connections between tasks, Customer Centric Index, category and other questions
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Connections
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Those who voted for 'Financial support, benefits for individuals and families (eligibility, availability, training)' were more likely to vote for the following tasks: |
Financial support for businesses and organizations (eligibility availability, training) |
Money issues, personal finances, savings, pensions |
Contact the Government of Canada (media, experts) |
Technology/internet support for less experienced, vulnerable, reduced income |
Home schooling, remote teaching, learning (tips, how-to, advice) |
Those who voted for 'Financial support, benefits for individuals and families (eligibility, availability, training)' were more likely to be associated with the following segments or opinions: | |
Question | Answer (strongest association first) |
Collector | cca |
Frequency | Monthly |
Role | Job seeker |
Frequency | Weekly |
Frequency | Infrequently |
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Those who voted for 'Money issues, personal finances, savings, pensions' were more likely to vote for the following tasks: |
Financial support, benefits for individuals and families (eligibility, availability, training) |
Contact the Government of Canada (media, experts) |
Home schooling, remote teaching, learning (tips, how-to, advice) |
Essential services, key / critical workers |
Those who voted for 'Money issues, personal finances, savings, pensions' were more likely to be associated with the following segments or opinions: | |
Question | Answer (strongest association first) |
Frequency | Monthly |
Frequency | Never |
Collector | cca |
Role | Job seeker |
Age | 18-24 |
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Those who voted for 'Confirmed cases, deaths, recoveries (daily, total)' were more likely to vote for the following tasks: |
Compare statistics (national, local, tests, cases, recoveries, deaths, demographics) |
Number of tests (tests performed, individuals tested) |
Raw data, open data, datasets, metadata |
Modelling, forecasting, trends (flattening curve, economic impact) |
Infection hotspots, clusters, exposures (near me, identifying, tracking) |
Those who voted for 'Confirmed cases, deaths, recoveries (daily, total)' were more likely to be associated with the following segments or opinions: | |
Question | Answer (strongest association first) |
Frequency | Daily |
Collector | covid |
Province | New Brunswick |
Province | Nova Scotia |
Age | 65-74 |
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Those who voted for 'New outbreak, second wave (response, containment)' were more likely to vote for the following tasks: |
Original outbreak source, patient zero (global, national) |
Infection hotspots, clusters, exposures (near me, identifying, tracking) |
Virus mutation, new strains |
Confirmed cases, deaths, recoveries (daily, total) |
Vaccine (development, availability, safety) |
Those who voted for 'New outbreak, second wave (response, containment)' were more likely to be associated with the following segments or opinions: | |
Question | Answer (strongest association first) |
Frequency | Daily |
Age | 45-54 |
Gender | Female |
Collector | covid |
Role | Individual / family |
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Appendix - really detailed details...
Process
Keep top 75% of WHO tasks almost identical to WHO study for comparability Revise lowest 25% of WHO task list to reflect Canadian top tasks
Launch study Thursday May 14 - monitor and Tuesday May 19th a.m.
Data files to Gerry Tuesday morning with review/refine by DTO Wednesday
Replicate WHO with minor changes to 4th Quartile
Remove | Financial support, assistance, benefits (eligibility, availability) | 1.0% |
Remove | About WHO (mission, members, funding, donors) | 0.4% |
Remove | Sexual, reproductive health, rights | 0.3% |
Remove | Digital democracy (participation, feedback, policy development, reform) | 0.2% |
New | Financial support, benefits for individuals and families (eligibility, availability, training) | |
New | Financial support for businesses and organizations (eligibility availability,training) | |
New | Immigration (foreign workers, students) | |
And change ‘WHO’ to ‘Government of Canada’
French:
https://ca.surveygizmo.com/s3/50075482/90e4d32bf109
English: https://ca.surveygizmo.com/s3/50075482/COVID-Top-task-study
Appearance of invitation on Canada.ca pages
Displayed to a percentage of pages and visitors - May 15 noon to May 19 10:00 a.m.
Top task results helps with priorities & navigation