Content Strategy Template

Your Brand/Company - Year/Date

Instructions for Using This Template

• This template is intended to help you establish a basic content strategy that includes:
• Your audience
• Your business goals
• Your content that will attract that audience to achieve your business goals
• This template is designed to be simple, straightforward, and easy to edit. Add or remove sections as necessary.
• Some slides include filler text for demonstration purposes. You can delete this text if desired.
• As you publish content, you will learn what works, and what does not. Adjust your strategy accordingly.

Table of Contents

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Our Audience

Target Audience / Customer

Insert description of target audience:

Insert customer’s top problems / reasons they visit your website or choose to do business with you:

Where Does Our Audience Spend Time Online?

Websites / Publications They Read/Watch:

Where They Spend Time Online:

Our Goals

Mission Statement

Why are we creating content?

Fill in this template:�[BRAND/COMPANY] creates content for [TARGET CUSTOMER] in order to [SOLVE CUSTOMER PROBLEM] and [ACHIEVE BUSINESS GOAL].

Content Strategy Goals

List the goals you aim to achieve with content:

List the impacts these goals will have on your business:

Our Content

Website Pages (copy this slide for additional pages)

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Blog Content

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Social Media Content

Email Content

Publishing Cadence

Channel + Cadence