1 of 26

Navigating the AI Landscape: Exclusive Data Strategy

By Jeremiah Owyang, General Partner

June, 2024

Win your market with lightning speed.

2 of 26

3 of 26

Hi! I’m Jeremiah Owyang�

Career Mission: To help companies connect to their customers with new technologies.

4 of 26

Career Mission: To help companies connect to their customers with new technologies.

5 of 26

The AI Cambrian Explosion

June 2024. Source: theresanaiforthat.com

Due to low costs of entry, global excitement, and investor funding �approximately 1,000 new AI projects are birthed per month.

6 of 26

AI Technology Stack 2024

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

jeremiah owyang | jowyang | version 1.2

@

7 of 26

AI Technology Stack 2024

Data:�public, proprietary, synthetic | future data type: proof of fact

jeremiah owyang | jowyang | version 1.2

@

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

8 of 26

AI Technology Stack 2024

AI Infrastructure:�cloud, sw management, optimization, security, �repositories, hardware, data centers, and energy

Data:�public, proprietary, synthetic | future data type: proof of fact

jeremiah owyang | jowyang | version 1.2

@

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

9 of 26

AI Technology Stack 2024

AI Infrastructure:�cloud, sw management, optimization, security, �repositories, hardware, data centers, and energy

AI Models | Foundational Models:�proprietary models | open source | RAG

Data:�public, proprietary, synthetic | future data type: proof of fact

jeremiah owyang | jowyang | version 1.2

@

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

10 of 26

AI Technology Stack 2024

AI Infrastructure:�cloud, sw management, optimization, security, �repositories, hardware, data centers, and energy

AI Models | Foundational Models:�proprietary models | open source | RAG

AI Apps:�consumer, enterprise. �industries, departmental

Data:�public, proprietary, synthetic | future data type: proof of fact

jeremiah owyang | jowyang | version 1.2

@

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

11 of 26

AI Technology Stack 2024

AI Infrastructure:�cloud, sw management, optimization, security, �repositories, hardware, data centers, and energy

AI Models | Foundational Models:�proprietary models | open source | RAG

AI Apps:�consumer, enterprise. �industries, departmental

Autonomous Agents:

open source, closed, �agent management systems

Data:�public, proprietary, synthetic | future data type: proof of fact

jeremiah owyang | jowyang | version 1.2

@

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

12 of 26

AI Agents: MultiOn: Schedules,Travel, Emails

13 of 26

AI Technology Stack 2024

AI Infrastructure:�cloud, sw management, optimization, security, �repositories, hardware, data centers, and energy

AI Models | Foundational Models:�proprietary models | open source | RAG

AI Apps:�consumer, enterprise. �industries, departmental

Autonomous Agents:

open source, closed, �agent management systems

Data:�public, proprietary, synthetic | future data type: proof of fact

jeremiah owyang | jowyang | version 1.2

@

Input from Chris Saad, Scott Johnson, Jeff Abbott, Chris Yeh, Ben Parr, AWS, Google, Stanford

14 of 26

AI Attributes for Blitzscaling

Winner take most market.

    • 1) Access to Exclusive Data
    • 2) Switching Costs

Network Effects

    • 3) Direct Network Effects
    • 4) Data Network Effects
    • 5) Indirect Network Effects
    • 6) Two-Sided Network Effects
    • 7) B2B Network Effects
    • 8) Learning Effects

Viral Growth / Distribution

    • 9) Social Layer
    • 10) Direct Communication
    • 11) Freemium / Premium
    • 12) Value Chain Spread
    • 13) Distribution Partner �
    • 14) Unforeseen new methods with AI

From the book: Prioritizes speed over efficiency in an environment of uncertainty. The AI market is already very crowded. Only deploy these strategies and tactics when the market conditions are right.

Results: An AI Startup that wins more of their market

15 of 26

16 of 26

AI Transforms the Decision Funnel

Image: DALL-E

17 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents makes purchases on behalf of humans

Jeremiah Owyang, 2024

Image: DALL-E

18 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents makes purchases on behalf of humans

Jeremiah Owyang, 2024

Image: DALL-E

19 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents makes purchases on behalf of humans

Jeremiah Owyang, 2024

Image: DALL-E

��Not a �great

user

experience

20 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents makes purchases on behalf of humans

Jeremiah Owyang, 2024

Image: DALL-E

21 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents guide decision maker to deal

Jeremiah Owyang, 2024

Image: DALL-E

22 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents guide decision maker to deal

Jeremiah Owyang, 2024

Image: DALL-E

23 of 26

AI Transforms the Decision Funnel

Stage

Today

Near-Term

Mid-Term

Awareness

Ads, Google, Media

Humans ask AI about needs, reducing search

AI proactively educates

Engagement

Website, interactive, campaigns

Humans prompt AI for solution info

AI proactively dialogues, analyzing needs

Consideration

Human compare, review on sites, apps

Humans asks AI to compare products

AI agents shops, auto- compares for humans

Purchase

Ecommerce onsite, Online retailers

Ecommerce occurs within AI app, not traditional commerce

AI agents guide decision maker to deal

Jeremiah Owyang, 2024

Manual to Hybrid to Automated

Image: DALL-E

24 of 26

Key Insights for AI Leaders�By Jeremiah Owyang, April 2024

  1. Exclusive or Confidential Data: We see this as a key advantage and defense against the tech giants�
  2. Complex Ecosystem: The AI Tech Stack, a rapidly evolving ecosystem, is in the market-formation stage. Thousands of AI marketing tools are set to emerge. �
  3. Power Shift is Real: The Funnel Upended: Humans will rely on AI agents to make decisions and purchases. Businesses will need to influence buyer-side agents and launch sell-side agents.�
  4. Blitzscalers have these attributes: Exclusive data, productized synthetic data, network effects, product led growth, and distribution strategies. �
  5. Speed is required, the slow companies are being disrupted: You must drive fast change within your company and with your customers. The wealthy, slow, and large tech giants are being disrupted.

25 of 26

26 of 26

Jeremiah Owyang�General Partner, AI Fund�Blitzscaling Ventures��jeremiah@blitzscalingventures.com�Twitter & Linkedin: @jowyang