Global Business Etiquette

You May Think You’re Polite, But How Much Do You Really Know About Global Etiquette?

What is “etiquette”?

Office Etiquette Reebok Commercial

Etiquette is…

ethical and socially acceptable behavior regarding professional practice or action among the members of a profession in their dealings with each other.

But etiquette isn’t recognized as one uniform set of standards around the globe…

For example, a hand gesture in one country may have the exact opposite meaning in another culture!

Why are global etiquette and cultural differences important to us?

As global business continues to expand, the critical element of a successful business outcome may be the appreciation and respect for cultural differences. You will need to utilize your knowledge of cultural diversity and intercultural communication during your international travels and overseas assignments.

Let’s see how much you know……���QUIZ TIME!

1. In all but one of the following countries it is expected that you bring a gift to a business meeting. In which country is it NOT expected?

• China
• Japan
• Czech Republic
• Denmark
• Bolivia

1. In all but one of the following countries it is expected that you bring a gift to a business meeting. In which country is it NOT expected?

• China
• Japan
• Czech Republic
• Denmark
• Bolivia

2. In Saudi Arabia, which is considered a popular gesture of friendship between men?

• a high-five
• holding hands while walking
• a handshake
• winking
• a hug or kiss on the cheek

2. In Saudi Arabia, which is considered a popular gesture of friendship between men?

• a high-five
• holding hands while walking
• a handshake
• winking
• a hug or kiss on the cheek

3. In Great Britain, tapping your nose indicates that something is:

• confidential
• smelly
• inappropriate
• very important
• incredibly boring

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3. In Great Britain, tapping your nose indicates that something is:

• confidential
• smelly
• inappropriate
• very important
• incredibly boring

4. Which of the following is/are associated with death and should not be given as gifts in the Chinese culture?

• clocks
• straw sandals
• a handkerchief
• a stork or a crane
• all of the above

4. Which of the following is/are associated with death and should not be given as gifts in the Chinese culture?

• clocks
• straw sandals
• a handkerchief
• a stork or a crane
• all of the above

5. When treating a client to a business meal in China, the most appropriate tipping strategy would be:

• 15% tip
• the more the better
• 20% tip
• no tip at all
• 50% tip

5. When treating a client to a business meal in China, the most appropriate tipping strategy would be:

• 15% tip
• the more the better
• 20% tip
• no tip at all
• 50% tip

6. When doing business in Iran, a woman should cover their:

• Mouth
• Feet
• Eyes
• Arms and Legs
• Arms, Legs and Hair

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6. When doing business in Iran, a woman should cover their:

• Mouth
• Feet
• Eyes
• Arms and Legs
• Arms, Legs and Hair

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Etiquette in �France

Why Talk About France?

• The English word “etiquette” comes from the French word “étiquette” meaning social etiquette or professional protocol…
• France is the largest Western European country, thus Americans partake in many business deals with the French.

French Heritage and Culture

• France is known as a world center for culture.
• The French are very proud of their long history and of their roles in world affairs.
• The French go to great lengths to protect and maintain their culture.
• For example, the Académie Française was established in the 1600’s to be the official authority of the French language.

French Language

• French is the official language
• If you don’t speak French, it is very important that you apologize for your lack of knowledge.
• However, most individuals in business do speak English.

Communication

• The French appreciate conversation as an art form.
• They frequently interrupt each other, not to be rude, but because argument is considered entertaining.
• They complain that Americans often “lecture” rather than “converse”.
• As an American, you should be sensitive of the volume of your voice (don’t be too loud!)
• French eye contact is frequent and intense, don’t be intimidated!

Appearance

• The French are very conscientious of their appearance.
• One should dress in well-tailored conservative attire
• Dark colors or patterned fabrics are preferred. Bright colors and glitzy jewelry should be avoided.
• French men do not loosen their ties or take off their jackets. Such behavior is considered unprofessional.

Other Important �French Cultural Trends

• Punctuality is treated casually

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• French meals are to be enjoyed, not rushed through. Expect for a lunch or dinner to last anywhere from two to three hours!

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• Handshakes are brief and are accompanied by distinct eye contact, yet they aren’t as firm as we’re used to. Always shake upon meeting and leaving.

Other Important�French Cultural Trends

• Education is very highly valued in France

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• Gift giving as a business meeting is up to the foreigner’s discretion, however suggested gifts are books and music, as they demonstrate interest in intellectual pursuits.

�Brazil

Appearance

• Brazilians pride themselves on their attire
• 3-piece suits means “executive” whereas 2-piece suits are associated with office workers
• Women are to dress conservative
• Elegant and feminine suits and dresses
• ALWAYS have a manicured nails
• Avoid wearing the combination of green and yellow in any fashion (colors of the Brazilian flag)

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Behavior

• Greeting
• Men shake hands and keep eye contact
• Friends will give hugs or slap each others backs
• Women kiss each other on the cheeks, starting from left and alternate
• If a woman wishes to shake hands with a man, she must extend her hand first
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• The “OK” symbol is a RUDE gesture and should never be used
• To express appreciation, one may pinch their earlobe with thumb and forefinger
• To say good luck, one uses the gesture “The Fig”
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Behavior (cont.)

• Gift Giving
• Gifts are not required at the first business meeting
• Instead, buy lunch or dinner
• Never give purple flowers for they are used extensively at funerals
• Gifts are opened when received

• Dining
• Midday is the main time for a meal unless it is a formal entertainment
• If it is a dinner invitation, arrive 30 minutes late
• If it is a large party, arrive 1 hour late
• “Dress to impress”; casual clothing is considered more formal in Brazil than in other countries
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Business Etiquette

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• Never start into business discussion before the host does; meetings begin with casual chat
• One may talk about soccer, family, or children
• Don’t bring up the topics Argentina, politics, poverty, religion, or the Rain Forest
• Prefer face-to-face meetings
• Communication is informal
• It is acceptable to interrupt someone who is speaking

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• Never rush the relationship-building time
• Expect a great time reviewing details
• Use local lawyers and accountants
• Business meeting may be scheduled at last minute but try to schedule 2-3 weeks in advance
• In Sao Paulo and Brasilia, arrive on time for meetings
• In Rio de Janeiro and some other cities, it is acceptable to arrive a few minutes late
• Don’t appear impatient if kept waiting

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Etiquette in �India

Appearance

• Formal Business
• Men – suit and tie (jacket can be removed in the summer)
• Women – conservative dresses or pantsuits
• Casual Business
• Men – short-sleeved shirts and long pants (shorts only when exercising)
• Women – must keep upper arms, chest, back, and legs covered at all times 
• Use of leather products may be offensive

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Behavior

• Never touch someone else’s head. The head is considered the seat of the soul.
• Be careful with your feet. Feet are considered unclean. Never point your feet at a person. If your shoes or feet touch another person, apologize.
• If you receive a wrapped gift, set it aside until the giver leaves. Gifts are not opened in the presence of the giver.
• Business lunches are more popular than dinners. Keep in mind, Hindus do not eat beef and Muslims do not eat pork.

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Communications

• The official languages are English and Hindi. English is widely used in business, politics and education.
•  Do not thank your hosts at the end of a meal. "Thank you" is considered a form of payment and insults your hosts.
• The word "no" is considered particulary harsh in India. Refusing a request in a more evasive manner is both common and polite. Never directly refuse an invitation. Instead, use non-verbal cues and indirect communication to voice your disagreement.

Indian Working Practices

• Indians appreciate punctuality but may not reciprocate it. Try to be flexible.
• Make business appointments in the late morning or early afternoon, ideally between the hours of 11am and 4pm.
• Deadlines should not be rushed! Making decisions is often a slow and thoughtful process in Indian culture. Showing impatience is seen as rude and disrespectful.

Do’s and Don’ts

• Do wait for a female business colleague to initiate the greeting. Indian men do not generally shake hands with women out of respect.
• Do use titles whenever possible, such as “Professor” or “Doctor”. If the person doesn’t have an official title, use “Mr.”, “Mrs.”, or “Miss” and their last name.
• Don’t refuse any food or drink offered to you during business meetings.

Japan

Appearance

• It is important to “Dress to Impress”
• Men should wear dark conservative attire/business suits
• Women should dress conservatively, minimal accessories and low heels
• No pants, Japanese men find it offensive

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Behavior Do’s and Don’ts

• Do Avoid the “OK” sign
• Don’t point
• Don’t blow your nose in public
• Don’t pour your own drink
• YouTube - Japanese Etiquette 2
• Do come to an event fashionably late when invited
• Don’t touch someone of the opposite sex in public

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Communication

• Customary meeting is a bow
• May receive handshake
• Must complete meishi exchange process before business meeting can start
• Smiles can express either joy or pleasure, be careful!
• Allow host to sit in silence if need be
• The Japanese prefer not to use the word “no”

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We hoped you learned a little about global etiquette!

Merci!

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Dhanyavaad!

Arigato!

¡Gracias!

THANK YOU!

Many organisations use direct advertising to reach their customers and potential customers.

a) Outline the main principles to be considered when designing a display advertisement. [10]

b) Prepare a display advertisement for your local newspaper advertising the opening of a new business of �your choice. [10]

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a) Outline the principles of good form design. [10]

b) Design a form to be used for recording a message taken over the telephone.