RE:GENO
Your partner in regenerative farming
What we eat -
its price, availability and nutritional value - is a product of the farming system
that creates it.
We believe that by shifting the way we produce food we can have a positive impact on health outcomes.
Our farming system is broken.
And it’s impacting our health.
PROBLEM
Negative impact on health:
Negative impact on environment:
‘Conventional’ farming practices are driving negative outcomes for both our health and the environment.
But there is a viable alternative.
Shifting to regenerative farming.
ALTERNATIVE
Shifting to regenerative practices can:
BENEFITS
Build
soil health
_
Improves soil health and fertility, creates healthier and more resilience plants
Reduce
GHG emissions
_
Reduce climate change and mitigates climate risk
Increase output of fruit & vegetables
_
Increase in domestic supply which in turn can lower cost to consumer
Improve nutritional value of food
_
Improve plant health results in higher nutrient density in product
HEALTH
ENVIRONMENT
Growing momentum from Big Food for regen
Who are financing the shift to regenerative farming as part of the move to decarbonise supply chains
50/79 companies worth $3trillion mention regenerative agriculture initiatives in their disclosures.
Key drivers are:
OPPORTUNITY
And investment is flowing in too
Rapidly growing, intersecting markets driven by the push to net-zero emissions
OPPORTUNITY
$32.2B
2032
2022
$8.7B
Regen Ag
[CAGR 14%]
$1,602B
2028
2022
$331.8B
Carbon offset / credit
[CAGR 31%]
By 2050
$18-43B
Biodiversity credit
[CAGR 31%]
There is an opportunity to leverage the capital, legislative drivers and momentum created by the need to decarbonise the food supply chains to finance, and create, a positive change to the food / farming system.
(that will ultimately improve health outcomes!)
72% of UK farmers are looking to use some regenerative techniques
A 2022 survey by AMTEC, a leading UK supplier of used agricultural machinery shows.
Motivated by a combination of factors:
Major barriers to transition to regen ag
£
Knowledge
_
Farmers need support in knowing how to transition from conventional farming to regenerative practices.
“many who know what they’ve got to do, they just aren’t sure how to go about it.”
Virgin Money
Capital
_
Requires upfront capital (working and infrastructure) to manage the 3-5 yrs transition but traditional loans not appropriate.
Note: Oxbury Bank offer loans, HSBC developing new model etc.
Data is central, but is an obstacle to farmers
Data is central
With a growing number of measurement players and credit brokers on the market it’s hard for farmers to know who to use?
Regenerative farmers track soil health to understand fertility, what to grow where and how to rotate crops
Data collection for biodiversity is a faff
It’s analogue - all the data sits in PDFs and I have to manually log it into a spreadsheet
These data sets correlate with the data sets used for credits, financing and evidencing provenance
Data isn’t centralised, it is fragmented
“There are a lot of different providers but in reality it’s more time spent by the farmer doing data input with limited output”
Water companies or buyers will pay third parties to do the measurement
It can be confusing to know who to use
___________
Insights from conversations with regenerative farmers
RE:GENO
RE:GENO
is the data management tool that finances the transition to regen
RE:GENO
An app that organises your farming data and financially reward you for regenerative farming practices
SOLUTION
KEY FEATURES
Estimate your earnings for your farm
Add fields and manage implementation
Centralise dashboard for all your measurements
Track and sell your credit certificates
Making switching easy
HOW IT WORKS
Register business
Create baseline
Document changes
Verify & Reward
Register
Provide information about you and your farm. Chat to expert to discuss plan for your farm and support available.
Document
Provide current management data on selected fields so we can compare change compared to baseline scenario
Create
Select from regen practices and provide your management data per field to set the baseline
Verify & Reward
Your submitted documents are verified by 3rd party to generate credit and receive a payment
Making your data work for you
As a farmer, you will likely already be measuring certain elements e.g. soil health, nitrogen levels etc. to help you farm better. These exist in PDFs and spreadsheets.
We make it easy to manage and use this data.
We convert PDFs into a central dashboard so that you can use this data, for other purposes.
RE:GENO
app
Generate Nature Credits
Secure a loan
Evidence provenance
Share with investors
Input multiple sources of data eg. soil health, water storage
DATA MANAGEMENT
Earn additional revenue from switching to regenerative practices
Earn payments for ‘Nature Credits’ such as carbon capture, water storage, biodiversity gains et al. that are generated through implementing regenerative farming practices.
The amount you can earn will vary depending on the specific regenerative practices that you implement - e.g. no till, cover crops - and the market for credits.
We support you to:
NATURE CREDITS
Carbon
Water
Soil
Biodiversity
Example of Nature Credits
We partner with companies to finance your transition
Payment for “credits” showing reduction and improvements
FINANCING
RE:GENO
Farmer
Company
Farmer adheres to regen practices and documents changes to generate verified “credits”
Verified “credits” are sold to companies as offsets or insets
Payment for “credits” showing reduction and improvements
Companies are under growing pressure to offset or inset their negative impacts on the environment through ‘Nature Credits’.
We make it easy for
farmers to unlock this new revenue opportunity by
simply documenting the
work they are doing.
Integrated nature-based accounting & credits for companies
ACCOUNTING
Two Audiences
Farmers who generate credits Big Food who buy credits
119k
224k
Start UK Farmers
Beachhead = 72% of farmers looking to use some regenerative practices
In UK supply chain
9.29M
EU + UK Farmers
[Generate Credits]
UK Farmers
Scale EU Farmers
Use UK supply chain companies to scale operations to their network of producers.
280
BIG FOOD COs IN UK
[Buy Credits]
GTM through the network we are already building!
Building the right partnerships with well respected agri/ regen experts around us will be key to establishing credibility and market entry
Leading Organisation
Groundswell, Nature Friendly Farming Network
Trade Press & Forums
Farmers’ Weekly, FarmingForum
RegenAg Influencers
Andy Cato, Gabe Brown, Dr Allen Williams and Shane New
Land Agents
Agreena used land agents to enter the market in May 2022
Food Producer
Work with producers network of farmers to verify supply chain
Business Model
Brokering nature credits is a known model
Farmer Subscription
£30 / month
_
Data management app for farmers to log and view data holistically
Commission on Credits
15%
_
Nature Credits
Take a brokerage fee on the sale to ‘Nature Credits’
FARMERS
Corporate Subscription
data management/ integration
Affiliate Partnerships
Sales partnerships with agri companies, insurers etc.
ADDITIONAL
Data Monetization
Sell aggregated data on soil health and farm practises
Kitemark
Consumer facing accreditation
Financial Model
Projections Year 6
Revenue: £195,707,876
Post marketing profit: £178,949,754
Farmers: 278,730
Companies: 28
Assumptions
EU + UK Farmers
Total Market: 9,291,000
Capturable Market Share: 3%
Farmer monthly subscription: £30
Commission on credit: 15%
Big Food Sub: £10k/m
CAC: £70
Churn: 50%
A gap for a tech player in the UK market
Most UK players are consultancies that are not leveraging tech.
They focus mentorship and knowledge development as
a service, rather than an end-to-end solution.
Yet, it’s worth noting that SoilExchange has already
got partnerships with
Big Food which shows
a demand for solutions
2014
US
$1.4B
Y
Y
2018
EU + UK
$77.6M
Y
Carbon
2020
EU
$7.1M
Y
Multi
2020
UK
NA
-
Multi
2023
UK
NA
-
Multi
FOUNDED
MARKETS
RAISED
TECH
CREDITS
Y
Y
Y
Y
-
SELL
MVP & Studio Goals
Goals
MVP: Data Management Tool
What this looks like:
Objective:
Why now?
01
The sustainable farming agenda is being heavily influenced by policy - ELMS, SFI
Post-Brexit Agriculture Policies focus on sustainability
02
The biodiversity credits market, anchored in ‘Biodiversity Net Gains’ regulations that come into play from January 2024
On the cusp of new, high growth biodiversity credits market
03
Regen Ag already has a number of credible players and strong investments eg. Indigo (raised $1.4B) and it is entering the mainstream conversation
Regenerative agriculture is a moving train
Unfair Advantage
Nesta’s Food Retail Network
_
ASDA works with 100 British farmers on a range of sustainability challenges. Including running a soil health pilot with NIAB and Uni of Cambridge
FF Experts in
AgTech & Climate
_
Dr. Micol Chiesa Churchill is an experienced AgTech, climate & credits investor.
Planet Fund portfolio companies offer potential partners eg. Soilytix
Network I am
building!
_
Includes WildFarmed, HSBC Ag Team, Nature Friendly Farming Network, Soil Association, YEO Valley, Sustainable Food Trust, land valuers and a growing number of regen farmers
Potential to have large scale systemic impact
01
A 10% change in production could lead to 32 calorie reduction per day per person
Calorie Reduction
02
A 10% shift to sustainable practices will increase domestic production output of vegetable by 9.6% and fruit by 15.3%
A 9% increase in availability would enable everyone to eat their recommended daily intake of fruit and vegetable.
Increase availability of fruit & vegetables
03
Increasing domestic production of fruit and vegetables by 10% could lead to a 2% decrease in consumer prices
Decrease in consumer prices
04
If everyone ate there recommend allowance healthy life expectancy would increase by an average of eight months
Increase in healthy life expectancy
Reach | ⭐️⭐️⭐️⭐️⭐️ |
Impact per person | ⭐️⭐️⭐️ |
Scalability | ⭐️⭐️⭐️⭐️ |
Defensibility | ⭐️⭐️⭐️⭐️ |
Theory of Change
DIET
RE:GENO
Improves human health
Eats less calories
Improves quality & nutritional value of food
Increases accessibility
Increased food security
Carbon reduction
Increase domestic production of veg, fruit & pulse
Mixed Crop Farms
Increased crop diversity
Increase wider range of nutrients
Builds soil health
Plants healthier / produce more nutrient dense
Sequesters carbon
Livestock grass fed / free range
Increase satiety
Decrease climate risk
Appendix
Carbon Credits
Price premium when sold with biodiversity
In general, farmers in the UK can expect to earn £12 to £28 per hectare per year in carbon credits. This means that a farmer with a 100-hectare farm could earn £1,200 to £2,800 per year in carbon credits.
Statutory biodiversity credit prices
Biodiversity Net Gains
Developers must deliver a biodiversity net gain of 10%. This means a development will result in more or better quality natural habitat than there was before development.