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Connecting the WordPress community through in-person and digital events reduces social isolation, increases a sense of togetherness and helps develop professional working relationships. Organising meetups and supporting WordCamp organisers enable opportunities for brand awareness through a partnership.

With WP&UP sponsoring events, our partners will feature alongside all marketing material and merchandise produced.

WP&UP’s mission:

To support and promote positive mental health within the WordPress community.

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GOALS

To raise awareness of positive mental and physical health

THE CHALLENGE

A challenge of this nature requires a dedicated level of commitment to both developing the riders physical health, along with the mental strength to undertake the journey.

About

#HeadToWCEU

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The Route

Berlin, Germany to Porto, Portugal

Covering 3,000 km in 30-days

Crossing six countries

57,000 ft of hills to climb

RUSSIA

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DAN MABY

WP&UP Team

PAUL SMART

Community Team

NATHAN WRIGLEY

WP&UP Team

KEITH DEVON

Community Team

The

Riders

CAROLE

OLINGER

WP&UP Team

More to be announced soon

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Partnership Options

Sprint Tour

Regional Tour

Grand Tour

WP&UP Partner for one year

All WP&UP Partner benefits

Branding on #HeadTo website

Logo on Support vehicles

Brand on cyclists clothing

Dedicated Media Coverage

Brand exposure across 30-day live-stream

Exclusive podcast series

Dedicated vehicle branding

Exclusive exposure within the documentary

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Slots Available: 4 Companies

With the development of #HeadTo, we have now extended our offering at the same price point. Not only will your brand receive all the traditional benefits, but you will also gain exposure across the months leading up to and across the full 30-days of the ride.

With the development of #HeadTo, we have now extended our offering at the same price point. Not only will your brand receive all the above benefits, but you will also gain exposure across the months leading up to and across the full 30-days of the ride.

These additional benefits include:

  • Your branding on the #HeadTo website
  • Company logo on the rear of the support vehicle
  • Brand identity on the teams RV
  • Dedicated pre-event interviews - podcast, blog and video
  • Small logo included on cyclists clothing (tops only)

Sprint Tour

VIP 75

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Slots Available: 2 Companies

As you would expect; The Regional Tour Package includes everything within The Sprint Tour, the one year of WP&UP Partnership, plus lots more brand awareness. You'll receive an increased level of exposure both before the main event and during the 30-day event.

The benefits your brand will receive are:

  • Your brand included across our 'Workouts of the Week' series leading up to the ride
  • Large brand identity on the rear of the support vehicle
  • Your companies large logo on the teams RV
  • Cyclists clothing will include a medium-sized logo (tops only)
  • Brand logo displayed during the 30-day live stream of the ride
  • Dedicated interview with a brand ambassador during the ride

Regional Tour

VIP 150

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Slots Available: 1 Company

The ultimate in brand exposure; The Grand Tour. This Partnership Package is designed to deliver the highest level of awareness and partnership with WP&UP. Get exclusive benefits and enable positive change within the mental well-being of our community as you do it.

Of course, the partnership includes one year of WP&UP Partnership, along with all the benefits of both The Sprint and The Regional Tours.

The additional and exclusive benefits your brand can expect are:

  • 10-part podcast series
  • Personal interviews with The Riders
  • Your brand on all swag produced
  • Company logo on cyclists clothing
  • Exclusive logo on water bottles
  • Company advertisement within dedicated blog posts
  • Your brand identity included in regular public update emails
  • Interview on the #PressForward Podcast
  • Exclusive branding on the side of the teams support vehicle
  • Your brand exclusively on the roof of the RV (aerial shot coverage)
  • Dedicated branding in opening and closing scenes of the documentary
  • Large brand presence throughout an exclusive documentary launch party in London, UK

Grand Tour

VIP 300

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Partners of WP&UP are offered multiple opportunities for brand awareness and the chance to help make a change in the WordPress community.

Every Partnership Package is carefully designed to ensure maximum exposure of your brand at the various price points. The WP&UP team that heads-up the #HeadTo project have decades of combined experience within the WordPress community and marketing.

Becoming a WP&UP Partner is a unique opportunity, your brand has the ability to be exposed to your ideal customer base, whilst advocating positive mental and physical health. You will be helping to deliver good to tens of thousands of WordPress community members.

Benefits of

Partners

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WP&UP is a team of highly skilled individuals that operate as a distributed team. Each individual has first hand experience of running, operating and growing WordPress focused businesses. The Trustees and Advisors contain a diverse and highly skilled mix of volunteers, ready and willing to support the focused team of staff.

Who is WP&UP?

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Connecting the WordPress community through in-person and digital events reduces social isolation, increases a sense of togetherness and helps develop professional working relationships. Organising meetups and supporting WordCamp organisers enable opportunities for brand awareness through a partnership.

With WP&UP sponsoring events, our partners will feature alongside all marketing material and merchandise produced.

The WP&UP training and education programmes follow our mission of promoting and supporting positive mental health within the WordPress community. As with all our services our educational programmes are built around the four Health Hubs.

One-to-one and one-to-many mentorship programmes enable WordPress community members to develop their professional and personal skills, in a safe and supportive environment. Mentorship is at the heart of our Health Hubs.

Positive Mental Health is the overarching focus of WP&UP. Through our Health Hubs support if offered to improve personal and professional Skills, Business training, as well as both Physical and Mental Health.

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WP&UP will feature at events, in-person and digitally. Talks given by WP&UP associates will reach 10,000+ people. Digital events and marketing messages about positive mental health within the WordPress community is expected to reach a further 100,000+ people.

Directly impact

100,000+ people

WP&UP

Impact

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Event Tickets

3,260

Attendees

2,734

In Sponsorships

$700,000

Speakers

60

Micro Sponsors

150

Countries

97

1st Timers

1,722

#HeadTo The Largest WordCamp Globally WCEU

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WP&UP is funded via multiple revenue streams to reduce risk and increase sustainability. A combination of corporate sponsorship and grant applications provide the lion share of year one revenue. Year two is forecast to see a 50% split between external funding streams and internally generated revenue. Year three forecasts 75% of its revenue is generated through sales of services.

Strategic Action

Support a global movement in recognition of the changes needed within our communities mental health. Been part of the change and help deliver a cutting edge service.

Through team leads, distributed staff and volunteers we can support people within their local environment. Offering a support and mentorship tailored to the individual.

Let our team of experts at WP&UP handle all the paperwork related to mental health within the workplace. Be part of a team enabling positive change for our community.

Start your action plan now

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PAUL SMART

WP&UP

Partner Advocate

ALEX JUCHNIEWICZ

WP&UP

Partner Advocate

Get in touch with real a human:

partners@wpandup.org

headto.org/wceu

#HeadToWCEU 2020 Partnership - Google Slides