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Competitive�Analysis

[Company Name] vs. Market | [Month Year]

A strategic framework for evaluating market position,�competitors, and growth opportunities.

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What's Inside

Market Overview
Competitive Landscape
Key Competitor Profiles
SWOT Analysis
Feature-by-Feature Comparison
Porter’s Five Forces
Marketing & Sales Comparison
Voice of the Customer
Social Media Presence & Engagement
Pricing Comparison
Competitive Advantages & Gaps to Address
Strategic Recommendations & Roadmap
Key Takeaways & Next Steps

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Market Overview

MARKET OVERVIEW

Total Addressable Market

Total Addressable Market (TAM) is the total money or customers available for a product or service if you capture 100% of the market. It shows the biggest possible size of a business opportunity.

$[X]

Projected CAGR

A projected Compound Annual Growth Rate (CAGR) is the estimated average annual growth rate of an investment, business revenue, or market size over a specified future time period. It predicts how an initial value will compound into an expected future ending value year-over-year.

[X]%

Active Competitors Identified

Identifying direct and indirect competitors involves analyzing market research, searching keywords, and asking customers what alternative solutions they use.

Direct competitors sell the same products to the same buyers, while indirect competitors solve the same core problem using a different approach.

[X]

Market Share – Top 3 Players

Combined share of the 3 largest players in the space.

Market share is calculated by dividing a company's total sales or revenue by the total industry sales over the same period and then multiplying by 100 to get a percentage.

[X]%

20XX – 20XX growth rate

Replace these figures with your industry's current market data and growth projections.

Total Addressable Market (TAM) is the total money or customers available for a product or service if you capture 100% of the market. It shows the biggest possible size of a business opportunity.
A projected Compound Annual Growth Rate (CAGR) is the estimated average annual growth rate of an investment, business revenue, or market size over a specified future time period. It predicts how an initial value will compound into an expected future ending value year-over-year.
Identifying direct and indirect competitors involves analyzing market research, searching keywords, and asking customers what alternative solutions they use. Direct competitors sell the same products to the same buyers, while indirect competitors solve the same core problem using a different approach.
Market share is calculated by dividing a company's total sales or revenue by the total industry sales over the same period, and then multiplying by 100 to get a percentage.

By Revenue: (Company's Total Revenue / Total Industry Revenue) × 100
By Units Sold: (Company's Unit Sales / Total Industry Unit Sales) × 100

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Understanding the Competitive Landscape

Market Maturity

Is your market emerging, growing, or mature? Stage shapes rivalry intensity, margin pressure, and strategic options.

→ Describe whether the market is emerging, growing, or mature and what this means for competition

Key Segments

Which 2–3 customer segments anchor this market? Knowing who competitors target reveals white space and overlap.

→ Identify 2–3 primary customer segments and which competitors serve each

Geographic Scope

Local rivalry and global competition call for very different strategies. Map where competition actually lives.

→ Note whether competition is local, regional, national, or global in nature

Disruption Signals

Technology shifts, regulation changes, or bold new entrants can reshape the landscape faster than incumbents can adapt.

→ Highlight any technology shifts, regulation changes, or new entrants reshaping the landscape

Competitive Intensity

Overall rivalry level determines how aggressively you must defend position, invest in differentiation, and monitor moves.

→ Rate overall rivalry: low / medium / high, with brief rationale based on number of players, switching costs, and price pressure

RIVALRY SCALE

LOW

MED

HIGH

Select or highlight one when completing this slide

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Key Competitor Profiles

	Company	Competitor A	Competitor B	Competitor C
Year Founded
HQ Location
Regions Served
# of Employees
Annual Sales
Market Share %
Target Audience
Products/Services
Unique Value
Sales Channels

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SWOT Analysis

Company
STRENGTHS Strength 1	WEAKNESSES Weakness 1
OPPORTUNITIES Opp 1	THREATS Threat 1

Primary Competition
STRENGTHS Strength 1	WEAKNESSES Weakness 1
OPPORTUNITIES Opp 1	THREATS Threat 1

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Feature-by-Feature Comparison

FEATURE	COMPANY	COMPETITOR A	COMPETITOR B	COMPETITOR C
Feature 1	✅	❌	⚠️
Feature 2








Coverage Score:	X/10	X/10	X/10	X/10

Available: ✅ 1 point	Not available: ❌ 0 points	Partial: ⚠️ 0.5 point

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Porter’s Five Forces

THREAT OF NEW ENTRANTS

Capital requirements and barriers to entry
Strength of existing brand loyalty and switching costs
Access to distribution channels and proprietary technology

THREAT OF SUBSTITUTES

Availability of alternative products or services
Relative price and performance of substitutes
Buyer propensity to switch to alternatives

SUPPLIER BARGAINING POWER

Number of suppliers and their concentration
Uniqueness of the supplier's product or service
Degree of product differentiation among rivals

BUYER BARGAINING POWER

Number of buyers relative to sellers
Buyer price sensitivity and volume of purchases
Availability of substitute products for buyers

COMPETITIVE RIVALRY

Core Competitive Force

Number of direct competitors and intensity of price competition
Rate of industry growth influencing rivalry intensity
Degree of product differentiation among rivals

LOW / MEDIUM / HIGH

Rate each force Low / Medium / High based on your industry research. Tools like IBISWorld, Statista, and industry analyst reports are great for rating each force.

Competitive Rivalry: How hard companies fight in a market. If there are many similar brands, prices go down and competition gets tough.
Threat of New Entrants: How easy it is for new companies to start selling the same things. Easy entry brings more competition and lowers profits.
Bargaining Power of Suppliers: How much control sellers have over the cost of parts or materials. Fewer suppliers mean higher prices and less profit for others.
Bargaining Power of Buyers: How much control customers have to ask for lower prices or better quality. More choices mean buyers have more power.
Threat of Substitutes: How easy it is for customers to use a totally different kind of product to do the same job. More substitutes mean lower profit potential.

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Marketing & Sales Comparison

Sources: Competitor websites

DIMENSION	Your Company	Competitor A	Competitor B	Competitor C
Key Channels	SEO, paid search, email, events	Paid social, influencer, outbound SDR	Content marketing, partnerships	Trade shows, field sales
Core Messaging & Positioning	Your headline value proposition here	Fastest solution on the market	Most affordable in the segment	Enterprise-grade reliability and scale
Target Audience	Primary buyer persona and company size	Seasonal discounts and live demos	Freemium tier and content upgrades	Executive briefings and RFP support
Promotional Tactics	Free trial, referral program, webinars	Seasonal discounts and live demos	Freemium tier and content upgrades	Executive briefings and RFP support
Sales Motion	Product-led growth plus inside sales	Inside sales with 30-day trial	Fully self-serve PLG model	Field sales with 6-month average cycle

Sources: Competitor websites, LinkedIn

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Voice of the Customer: What Reviews Reveal

Sources reviewed: Google, Yelp, Reddit, etc.,

WHAT CUSTOMERS LOVE

COMMON COMPLAINTS

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Social Media Presence & Engagement

PLATFORM ANALYSIS

Data as of [Month Year]

Verify via:

Sprout Social

Similarweb

Manual Audit

PLATFORM	COMPANY	COMPETITOR A	COMPETITOR B	COMPETITOR C
LinkedIn	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %
Instagram	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %
Facebook	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %
X (Twitter)	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %
YouTube	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %
TikTok	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %
Pinterest	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %	# of Followers Posts per week Engagement %

STRONGEST PLATFORM OVERALL

Comp C dominates LinkedIn with 78K followers and a 3.4% engagement rate — the highest combined score across all platforms and competitors.

VIDEO CONTENT LEADER

Comp C produces 6 YouTube videos/month with 18.4K subscribers & 5.6% eng — plus leads TikTok at 8.3% engagement, the highest rate of any platform.

CONTENT GAP OPPORTUNITY

Competitor B has zero TikTok presence, while Comp C is thriving there at 8.3% eng. Pinterest is also largely untapped — Comp A & C absent entirely.

Posting Cadence Winner

Comp C leads cross-channel frequency with up to 5×/week on LinkedIn, 6×/week on TikTok, and 6×/month on YouTube — the most consistent cadence overall.

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Pricing Comparison

Sources: Competitor websites

DIMENSION	Your Company	Competitor A	Competitor B	Competitor C
Pricing Model
Entry-Level Price
Enterprise Pricing
Discount
Public Pricing?

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Where We Win — Where We Must Improve

Specific areas where the company outperforms competitors

Areas where a competitor has a meaningful advantage

Source: [Analyst reports / customer interviews / G2 / Gartner Peer Insights — add your sources here]

Competitive Advantages

Gaps to Address

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Strategic Recommendations & Roadmap

PHASE 1: 0-3 MONTHS

Immediate Wins & Quick Gains

Recommendation 1

PHASE 2: 3-6 MONTHS

Differentiation & Segment Entry

Recommendation 1

PHASE 3: 6-12 MONTHS

Partnerships & Geographic Expansion

Recommendation 1

PHASE 4: 12+ MONTHS

Category Leadership & Scale

Recommendation 1

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Key Takeaways & Next Steps

Takeaway 1

Next step 1