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Case Study

How we increased traffic by 374% for Rutherford Search

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Results

321%

More clicks in a year-on-year comparison!

265%

More impressions a year-on-year comparison!

175%

More visibility for keywords ranking in the top 10!

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About the client

Context

Company

Rutherford focuses on compliance, financial crime, legal and cyber security searches for roles within the financial services and legal sector, with London and New York being the main focus focus.

Compliance Recruitment

Problem Statement

Rutherford Search aimed at increasing their rankings for industry keywords, particularly against well-established competitors.

https://www.rutherfordsearch.com/

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About our founder

Krystian Szastok worked in UK SEO industry for 15 + years, for leading agencies in Brighton and London, as well as Europe and Asia.�Spoke at conferences, have delivered SEO campaigns for Fortune 500 companies, achieved 200-1000% increase in visits in the past (prominent clients include EDF Energy and Motorway.co.uk)

RobotZebra’s focus is a strategic approach, weekly/biweekly consultations and new ideas, great project management and results-orientated approach.

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‘robot’-like efficiency with strategic creativity ('ZEBRA')

'mutual value' in

every action

'circular' �transformation

'wholesome' �growth

accountability and trust

At RobotZebra, we’re committed to working sustainably. We believe that the future of business depends on the future of our planet. Not only do we focus on working with sustainable companies to deliver excellent SEO results, we also actively support charities who work to protect the environment.

Our values

We focus on delivering exceptional digital marketing results, with a particular focus on helping sustainable organisations, ensuring maximum visibility online and protecting the environment as a result of our cooperation.

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Implementation

What did we do to achieve these increases?

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1

Challenged the leading brands with improved landing pages and blog posts

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Achieved higher visibility, more traffic and conversions from Organic search

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Overtook the main competitors for high volume, tracked keywords

4

Continued to optimise main pages for content and speed

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Continued to increase the market share for keywords relating to compliance

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Traffic change

  • In a 7 day year over year comparison, we’ve achieved a 166% increase in impressions and a 280% increase in clicks!

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Keyword Rankings

  • The number of UK keywords being ranked for has increased by 195% in a year-on-year comparison!
  • The number of UK keywords ranking in the top 3 has increased by 250% in a year-on-year comparison!

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Keyword Rankings

  • The number of UK keywords being ranked for has increased by 195% in a year-on-year comparison!
  • The number of UK keywords ranking in the top 3 has increased by 250% in a year-on-year comparison!

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Specific keyword wins until February 2022

  • We’ve achieved six no.1 rankings within just a few months of our campaign.

  • “In house legal recruiters” has started ranking the 8th position!

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Book your free 20 minutes consultation:

+44 7455 183 193 or email us on hello@robotzebra.agency

Visit us at https://robotzebra.agency

Interested in seeing what our SEO campaign could achieve for your brand?

A boutique sustainability focused digital marketing agency