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SEO Analysis Report

Presented By

1 Aug - 31 Oct, 2023

1 Nov - 31 Jan 2024

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Progress Report

Optimization

  • Optimization of blogs
  • Title/description/Alt tags
  • URL structure
  • Heading tags
  • Internal linking

Web blogs

  • 12 monthly
  • 1000-1600 words
  • Category focussed
  • Collector focussed
  • Publish on Toki website
  • Primarily text content, some video

Promos

  • 4 monthly
  • 600-800 words
  • Category focussed + about Toki
  • Publish on high domain authority website
  • Text content

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Strategy Execution: Status of Technical Recommendations

  • Create an XML sitemap and submit it to search engines like Google to help them discover and index your website's pages. Done

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  • Check your robots.txt file to ensure search engines can crawl and index the relevant parts of your website. Avoid blocking important pages. Done

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  • Implement canonical tags to avoid duplicate content issues. Discussing Timeline

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  • Integrate social sharing buttons to encourage users to share your content, which can help increase visibility and traffic on blog pages. Done

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  • Recommendations to optimise page load speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching. Send in the issues and recommendations

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Blogs Published

Total: 88 Blogs Published

Smart Collecting

37

News Corner

23

Inside Toki

9

Total

69

LEGO

4

SNEAKERS

5

NBA CARDS

5

FUNKO POPS

5

Total

19

On-Page

Off- Page

Click here to see List of on-page and off-page blogs

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Technical SEO Work: Done so far

  • Setup of Google Tag Manager, Google Analytics ,Setup of Google Search Console
  • URL Optimization (challenges faced due to changing url)
  • Identifying the indexing issues and creating recommendation for fixing the issues (worked with Joaquin)
  • Creation of Wordpress Checklist (with Joaquin & Mike)
  • Creation of E-commerce checklist (for Joaquin & Zoe)
  • Sharing necessary information required for carrying out tasks like hiding internal IP in GA, hiding internal information from google pixels, setting up of conversion transactions etc. (for Aron & Joaquin)

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Traffic Acquisition

Months

Aug-Oct

Nov-Jan

Aug-Oct

Nov-Jan

Aug-Oct

Nov-Jan

Channels

Sessions

Engaged Session

Engagement Rate

(Different channels of Traffic)

(no. of sessions that begins on the site)

(no. of engaged sessions per user)

(percentage of engaged session)

Organic Traffic (This traffic found your site in a search engine such as Google or Bing)

569

13795

303

9529

53%

69%

Referral (This traffic followed a backlink from another website to yours.)

305

5759

220

4099

72%

71%

Social (This traffic will be counted from people who find your page through an associated social media account.)

7271

28718

5331

18529

73%

65%

Direct (This traffic came to your site by entering your URL directly into the address bar of browsers.)

1999

13795

1213

9529

61%

69%

Others (The data which does not falls under any of the above category stated as other by analytics.)

305

5759

220

4099

72%

71%

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Landing Pages GA- Overall

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Impressions

For top organic query, click here - Organic query means what people are searching for.

​

(Total impressions is how many times a user saw a link to your site in search results)

​

Impression

Queries

Aug-Oct

Nov- Jan

toki asia

374

1769

tokiasia

294

2811

toki ph

10

168

best star wars funko pops

78

0

3

230

toki

261

44216

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Organic Clicks

(Total clicks is how many times a user clicked through to your site)

Queries

Aug-Oct

Nov- Jan

toki asia

263

1429

tokiasia

227

2504

toki ph

6

124

best star wars funko pops

3

0

2

165

toki

1

3370

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Particulars

Organic insights(Aug-Oct)

Organic insights(Dec- Jan)

Total Organic Impressions (how many times a user saw a link to your site in search results)

6.75K

66.5K

Total Organic Clicks (how many times a user clicked through to your site.)

695

9.34k

Average Click Through Rate (percentage of impressions that resulted in a click. Ideal CTR should be above 3%)

10.00%

14%

Average Position (average position of your site in search results, based on its highest position whenever it appeared in a search and based on what people are actually searching and then your site appearing at which position)

24.4

14.6

Total Organic Users ( total number of active users.)

295

5506

Total Organic Sessions (session starts right away when someone loads a page and ends after 30 minutes of inactivity.)

569

13,795

Organic Engaged Sessions (The number of sessions that lasted longer than 10 seconds)

303

9529

Organic Website Performance

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Blogs Performance Report from all Channels

Top Performing Blogs

  • The percentage of sessions that were not engaged sessions is Bounce Rate. Ideal BR- 35%-55% (average)

Landing page

Sessions

Engaged sessions

Engagement rate

Bounce rate

/blog

639

400

62.60%

37%

/top-big-boy-cheng

240

83

67.24%

65%

/who-is-bigboy-cheng

58

39

34.58%

33%

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