OKR & PRODUCT METRICS
Rahmi Syahputri
FSPM Class of July 2022
Team 5 - Amsterdam
hello
I am Amik, from Team 5 Section Amsterdam
This presentation deck is an intermediate assignment from FSPM Class of July 2022 Week 2.
This will help me be able to derive the product metrics and set up events to track the intended metrics.
LIST OF
CONTENT
About Company
01
Product Metrics
02
Event Track
03
about
#SenyamanDiRumah
Kost Coliving:
(product)
Rukita is a coliving housing with comprehensive facilities and services, that will make you feels like home.
Kost coliving is one of the major products that Rukita's offers.
Kost coliving is an upgraded ordinary-kost-life with a modern design, complete facilities, strategic location, and warm-friendly community.
Rukita's Activation Metric
How do visitors turn into users who are enrolled and actively interact with Rukita's products?
Signups
# of Register & Book Kost/Apart
*For the first time
Enrollments
Enrollments
Enrollments is a process when users register in the Rukita application and become one of the Rukees (name of Rukita's member).
If the user has succeeded in becoming a member, then the user can use various features provided by Rukita.
Otherwise, the user can only see the products offered.
This metric will help Rukita to know how many users have enrolled and become a Rukees.
Signups
After completing enrollments, Rukees can access Rukita apps page by signing up to the account that has been registered.
To be able to use the features in Rukita's, the Rukees must first sign up. If not, then the Rukees can only see the products offered.
This metric consists of Rukees who sign up for the first time after enrolling and registered users.
# of Register & Book (1st time)
After registering, Rukees can see various boarding houses offered by Rukita.
Rukees can choose the kost they want, then register & book through the help of Nikita (Rukita's Whatsapp customer service).
This metric shows Rukees who made successful first-time registrations and bookings.
Rukita's Activation Metric
(CONT)
Rukita's Retention Metric
How do convince users to come back repeatedly using Rukita's product?
# of Transaction
*within a month
# of Returning Users
% of Users Churn Rate
*within a month
*within a month
# of Transaction
Transactions are when Rukees have completed the entire registration, booking, and payment process for their new kost.
This metric shows how many transactions occurred in a month.
The more transactions that are made, the closer Rukita is to achieving its goals and it implies that Rukees like and trust Rukita in their experience of searching a kost.
# of Returning Users
This metric shows the number of Rukees who return to the Rukita's apps to make transactions or just look for the kost they want. Those Rukees have already visited before.
A new Rukees can end up getting counted as a returning user as well if the new Rukees returns within the tracking period.
This metric is calculated on a monthly basis.
% of Users Churn Rate
Churn rate is the rate at which Rukees stop doing business with Rukita over a given period of time. Churn may also apply to the number of users who cancel or don’t renew a transaction. The higher Rukita's churn rate, the more Rukees stop making transactions from Rukita.
Rukita's Retention Metric
(CONT)
EVENT TRACK
A way to track exactly what each of Rukees do when using Rukita app.
From the previous slide, we already know the Activation metrics of Rukita Kost Coliving. Next, we'll track the whole complete set of events to get insights of the Activation journey in the future.
*P.S: The event track is based on mobile apps, not website.
KOST COLIVING'S OKR
Objective
Key Results
Make transactions of registering and booking kost in Rukita mobile apps easier for new Rukees.
Achieve new Rukees by 100K in Q3
Increase # of transaction to 2 million night in Q3
USER JOURNEYS & HYPOTHESES
User Journeys
Hypotheses
Event Track (1)
User finished download and open Rukita's app
Triggers when
Homepage
Event name
Source
Properties to track
Daftar/Masuk
Telusuri Unit
Example property value
Event property - String
Data/property type
Description
Typical Subtypes of Events
This property will tell us when user opens the app on their phone.
Event Track (2)
User select/clicks the "daftar/masuk" icon.
Triggers when
Signup Selected
Event name
Source
Properties to track
Phone number
Selanjutnya
Masuk
Syarat & Ketentuan
Kebijakan Privasi
Hubungi CS Rukita
Example property value
People property - Numeric
Event property - String
Data/property type
Description
Typical Subtypes of Events
This property will tell us when user clicked "daftar/masuk" on homepage.
Event Track (3)
User input the phone number and click next
Triggers when
Phone Number Confirmed
Event name
Source
Properties to track
Example property value
Event property - String
Data/property type
Description
Typical Subtypes of Events
This property will tell us when user clicked "selanjutnya" on the previous page.
Event Track (4)
User click "Ya, benar"
Triggers when
OTP Code Inputed
Event name
Source
Properties to track
Kirim ulang
1234
Example property value
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked "Ya, benar" on the previous page.
Event Track (5)
User clicks resent the OTP code
Triggers when
OTP Code Resented
Event name
Source
Properties to track
OK
Example property value
People property - String
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked "kirim ulang" icon on the previous page.
Event Track (6)
User success input the OTP code and the complete data page open
Triggers when
Sign Up Data Completed
Event name
Source
Properties to track
Rahmi Syahputri
syhptrrhm1@gmail.com
Avadakedavra1
Example property value
People property - String
Data/property type
Description
Rahmi Syahputri
syhptrrhm1@gmail.com
Avadakedavra1
Typical Subtypes of Events
This property will tell us when the user clicked "OK" icon on the previous page and user successfully input the OTP code.
Event Track (7)
User complete the data and click "simpan". User lands on the homepage by default.
Triggers when
Homepage
Event name
Source
Properties to track
Example property value
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked "simpan" icon on the previous page after filled the form and user successfully landing to the homepage.
Event Track (8)
User choose kost from the listing on the homepage
Triggers when
Specific kost clicked
Event name
Source
Properties to track
Example property value
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked specific "kost listing" icon on the previous page after searching the kost.
Event Track (9)
User click "Saya Tertarik" icon on the previous page.
Triggers when
Saya Tertarik Clicked
Event name
Source
Properties to track
Example property value
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked "Saya Tertarik" icon on the previous page.
Event Track (10)
User click "Kabari Saya Jika Kamar Tersedia" on the previous page.
Triggers when
Kabari Saya Jika Kamar Tersedia clicked
Event name
Source
Properties to track
Example property value
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked "Kabari Saya Jika Kamar Tersedia" icon on the previous page.
Event property - String
Event Track (11)
User click "Tanya di WA" on the previous specific kost listed page.
Triggers when
Tanya di WA clicked
Event name
Source
Properties to track
Halo, Nikita Saya melihat unit ..... dan tertarik dengan kamar .... Boleh tanya lebih lanjut?" (Template greeting message from Rukita's Whatsapp)
Example property value
Event property - String
Data/property type
Description
Typical Subtypes of Events
This property will tell us when the user clicked "Tanya di WA" icon on the previous specific kost listed page.
thank you
syhptrrhm1@gmail.com
+62-821-7007-2737
MOBILE
linkedin.com/in/rahmi-syahputri