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Business Description

The Soul Food truck is an mobilized food truck for the soul. Your grandma’s cooking on wheels! Also a very convenient way of getting good soul food on the go if you're hungry.

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Target Audience

Bedford High School Target customers�Ages: 14-18�Gender: Both male and female �Ethnicity: African American�Psychographic: Likes convenience, cultural connections, inexpensive purchases and instantaneous gratification��

Bedford City Targeted Customers�Ages: 18 - 65�Gender: Both male and female

Dedicated to authenticity and cultural connections, prefers home cooked over fast and cheap

Others Cities: Maple heights, Bedford heights, Solon, And Oakwood.

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Pricing

Our prices vary from $7-$12 dollars because our customers like cheap and convenient prices for foods.

According to a survey we conducted (of 25 people) 48% of the people would want meals that vary in price from $6-$10

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Product Positioning / Differentiation

Lower Prices Than Other Soul Food Restaurants
Great Service
Offer Mobile Services
Around Businesses And Schools

“Soulz Food is Good For The Soulzzz”

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Marketing Plan

The objectives for the Soul Food is to maintain steady growth each month

Increase market intelligence every quarter.

Create brand awareness quantified by reactions/ feedback of customers.

Offer a app that allow you to order food.
Allow the customers to try new foods the popular food allow the company to get feedback from our customers.
Create a website
Use following social media Instagram, twitter and facebook to lets the customers know when are new items added to the media as well when we are open, show your grandma recipes, history of soul food and promote the .
Flyers to promotion the quality of the product.�

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Marketing Plan

Social media	Target audience	Messaging
Twitter	Teens/ Adults	-Feedback -Opening for business -History of soul -retweet customers talking about are food
Instagram	Teens	-Pics items add to menu -Feedback -Share pics of customers eating are food -Soul girl/ boy of the week (so whoever promotes the Soul Food company has a chance so shoutout as soul girl/boy of week and a free meal)
Facebook	Adults	Share your recipes Opening for business History of soul

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Success Plan

STAGE 1	STAGE 2	STAGE 3	STAGE 4
In stage one the Good For Soulz food truck company will conduct a feasibility study to ensure that the food will do good in the market.	Stage 2 will consist of both primary and secondary research. The research will help to identify the Demographics, Geographics, and Psychographics. This will help us understand how good or bad the food truck will do.	In the third stage the Business plan and the Marketing plan will be developed to help investors understand how the business will be operated, and how we will market the Good For Soulz food truck.	In the last stage the Good For Soulz food truck service will get all permits and licences needed to operate. Lastly all we need is to simply apply stages 1-3, and run a successful business.
Completed!	Completed!	Current Position!	Next Step!

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Financials / Form of Ownership

LLC Ownership
In our first year we will have a profit of $2,117 will expect to make about $2,976 monthly which will be $35,712 annually.
Each year our annual profit should increase by 10% and after the fwe would only have to worry about on going costs

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