Daily Copy Analysis
Copy Analysis To Better Understand The Winners Writing Process�
- Examples of Top Players Copies
Shopify
Funnel - FB Ad
Targeted Audience
Level 3 - Solution Aware, but not Product Aware
Problem - Not enough money/job too repetitive
Solution - Have an online side hustle/full blown business
Product - A website building platform
Current Feelings of Pain/Desire - 4/10 //The Desire is there, but there is not enough pain to amplify desire
Current Belief The Idea Will Work - 2/10 //Since the viewer is not product aware, they don’t have much belief in the idea
Trust In The Company/Person Selling - 5/10 //This is 50/50 because Shopify is a very well known business, but not everyone know what it actually is
How Could it Be Better?
To Figure that out we need to understand what keeps people away from making money online in 2024
Pain Points:
How to implement this into the add:
This would bring up Current Feelings of Pain/Desire from 4 - 6/10
For the Ad itself This is all that I think could be changed to make it better without complicating it too much
More Analysis Will Be Done On The Article Page Tomorrow
�
This Ad takes the user to an Article Page with actual examples of ways to make money online in 2024, with a CTA at the top for a Free Trial. �
Shopify - Landing Page
Targeted Audience
Level 4 - Product Aware
Problem - Not enough money/job too repetitive
Solution - Have an online side hustle/full blown business
Product - A website building platform
Current Feelings of Pain/Desire - 7/10 //The desire went up because of two things - 1) A free trial 2)The Article Actually States ways to make money online that can be made real using Shopify
Current Belief The Idea Will Work - 4/10 //Since the viewer is now product aware, and on top of that the article states that it is possible to make money with these ways, the belief in the idea is slightly higher
Trust In The Company/Person Selling - 6/10 //The trust is not high, but it is enough to get the person to click. Because of the article, the viewer will get a feeling of “these guys might actually know what they are talking about”
A total of six CTAs
How Could It Be Better?
Current Feelings of Pain/Desire - 7/10 //The desire went up because of two things - 1) A free trial 2)The Article Actually States ways to make money online that can be made real using Shopify
Current Belief The Idea Will Work - 4/10 //Since the viewer is now product aware, and on top of that the article states that it is possible to make money with these ways, the belief in the idea is slightly higher
Trust In The Company/Person Selling - 6/10 //The trust is not high, but it is enough to get the person to click. Because of the article, the viewer will get a feeling of “these guys might actually know what they are talking about”
Shopify - Email
Targeted Audience
Level 4 - Product Aware
Problem - Not enough money/job too repetitive
Solution - Have an online side hustle/full blown business
Product - A website building platform
Current Feelings of Pain/Desire - 8/10 //The feelings of desire is very high right now because of one added thing. The email states that shopify is the world #1 converting customer checkout which is a big pain point for e commerce store owners, conversion rates.
Current Belief The Idea Will Work - 4 - 6/10 //The belief in the idea can differ if the person has done some research before about shopify, or maybe if they heard about it from an influencer, but as it is, if a person who knows nothing about shopify, and only did the three day free trial, all they know is that it helps them build the website.
Trust In The Company/Person Selling - 8/10 //The trust is there because they have already doe the free trial which means they trust that shopify is a legit website building platform. But I did not put 10/10 simply because the potential client might trust the platform, but they still don’t fully understand it so there will always be skepticism.
What Could Be Better?
Major Changes
If the email had 1 or 2 really good short testimonials from clients, it would make the biggest difference, because the only thing that is low for the potential clients is the trust, which could be raised using a simple testimonial.
Minor Changes
1. In the email, the top portion has a lot of negative space which could have been done intentionally to let the reader just focus on one thing, but if the text was just a bit bigger or if there was a small image at the top to fill in the negative space it could be better.
2. A very minor change is to add an and in the text
“ Jump back in and keep building for just $1. Cancel anytime.”
It makes it flow better when reading it.
Michael Kors - Google Ad
Targeted Audience
Level 4 - Product Aware
Problem - No watch
Solution - Buy a watch
Product - A watch
Current Feelings of Pain/Desire - 7/10 //The pain is not really there, but the desire is very high because the person is actively searching for a watch - Active Attention
Current Belief The Idea Will Work - 8/10 //The idea is basically a watch that looks good and tells time. The only concern they might have is if the watch will work properly when it arrives.
Trust In The Company/Person Selling - 8/10 //The trust is also very high because of 2 things:
How Could It Be Better?
SINCE THIS IS JUST A GOOGLE AD THERE IS NOT MUCH TO DO, BUT LITTLE THINGS CAN MAKE IT STAND OUT