DIGITAL PLANET

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BHASKAR CHAKRAVORTI

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Dean of Global Business | The Fletcher School | Tufts University

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Confidential / Internal Use Only

Consumer and business digital adoption advanced by five years in a matter of eight weeks

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Confidential / Internal Use Only

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Confidential / Internal Use Only

Cash

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Cash

Fintech Apps

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Cash

Fintech Apps

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Crypto

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Confidential / Internal Use Only

Confidential / Internal Use Only

DIGITAL EVOLUTION

Digital Evolution captures an economy’s state and historical momentum in its journey from a physical past to a digital present

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PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

PRELIMINARY FINDINGS - NOT FOR DISTRIBUTION

Stand Out and Stall Out economies (top part of chart) represent the top 35% of economies in Digital Evolution. ��The Momentum cutoff is at the median.

Confidential / Internal Use Only

Digital advancement helped with COVID economic resilience–but not universally

Confidential / Internal Use Only

Digital advancement helped with COVID economic resilience–but not universally

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Digital advancement helped with COVID economic resilience–but not universally

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United States

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South Africa

South Korea

India

United Kingdom

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DIGITAL TRUST

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ATTITUDES

DIGITAL TRUST

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ENVIRONMENT

ATTITUDES

DIGITAL TRUST

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ENVIRONMENT

ATTITUDES

EXPERIENCE

DIGITAL TRUST

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ENVIRONMENT

ATTITUDES

EXPERIENCE

BEHAVIORS

DIGITAL TRUST

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Digital trust is not monolithic

A high score in one trust metric by no means guarantees a high score in another:

• Netherlands ranks 1^st in Attitudes and Switzerland ranks 2^nd in Environment, while both score low in Behavior; China is 1^st in Behavior, but scored much lower in Environment

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• Why?
• As economies develop a more trustworthy digital environment, it’s likely that users’ standards also rise — and this is reflected in less-engaged behavior
• Attitudes and behaviors don’t always line up
• There are differences due to specific cultural and historical contexts

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A trusted environment is likely highly digitally evolved and stable

 A secure digital environment and highly trusting attitudes were associated with digital evolution and stability

• Examples: Denmark, Germany, Austria, and Sweden

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• Economies with high digital momentum tended to have less-secure digital environments, and their users often had greater privacy concerns
• As economies ramp up their digital momentum, it is especially important to address privacy and security issues

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Both mature, stable economies and less-developed, rapidly-growing economies engender trust

 High-evolution, low-momentum economies and low-evolution, high-momentum economies both tended to have more positive attitudes towards their digital systems

• Many EU countries have been at the forefront of digital inclusion and data privacy regulations, which can engender greater trust in the digital ecosystem.
• Economies such as those of Vietnam and Indonesia have been enthusiastic in adopting new technologies, leading many users to feel excited and open-minded towards these tools 

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The combination of high digital evolution and high momentum engenders engaged users

•  Examples: Singapore, Hong Kong, and South Korea
• Highly-evolved yet still rapidly-growing economies tend to offer seamless, smooth user experiences, while their consumers still tend to have a healthy appetite for trying new technologies — making them more tolerant of frictions and thus more likely to engage in digital experiences

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Confidential / Internal Use Only

DIGITAL DIVIDE

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Confidential / Internal Use Only

https://sites.tufts.edu/digitalplanet/

BHASKAR.CHAKRAVORTI@TUFTS.EDU

RAVI.CHATURVEDI@TUFTS.EDU

A collaboration between The Fletcher School, Tufts University and the Mastercard Center for Inclusive Growth and Mastercard

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