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Business Plan

Store Logistics

Teams

Training & Development

Results

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Table of Contents

Streamline store performance with logistical resources.

Store Logistics

01

Bring every employee to the same performance level.

Training & Development

02

How these resources helps us reach our goals and accomplish our vision.

Results

04

Create a collaborative and engaging work environment.

Teams

03

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Let’s Talk About The Vision

A Million-Dollar Store

Plato’s wants to get back to being a store with million dollar revenue each year.

Go-to Shop for Customers

Plato’s wants to be the store of choice for customers when shopping/selling clothes.

Loyal Customers

Plato’s wants to become a place with loyal customers that keep coming back.

Collaborative Work Environment

Plato’s wants every employee to perform at the highest level possible to provide the best shopping experience possible for customers.

Increase in Sales

Plato’s wants to see an overall growth in sales and revenue each year.

Increase in Social Engagement

Plato’s wants to see an overall growth in social media engagement that increases foot traffic to the store and in turn increases revenue.

What We Want Plato’s To Become In Order To See Overall Performance Growth

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Store Logistics

Let’s Get Organized.

01

Resources

to

streamline performance

and empower the store to perform its best!

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Let’s Talk About The Resources

Online File Management

Plato’s can have one spot, easy to access by all, to keep track of store logistics.

Inventory Management

Plato’s can keep track of store supplies and manage what we need based on this.

To-Do Spreadsheet

Plato’s can keep track of tasks it would like to accomplish to complete goals.

Employee Feedback Form

Plato’s can incorporate the feedback of employees to maintain work environment.

Meeting Agendas and Notes

Plato’s can keep track of ideas proposed in meetings to hold us accountable.

Collaborative Team Spaces

Plato’s can have easy to access and collaborative resources and tools to support various store functions.

What Tools Can We Use To See Overall Performance Growth

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Online File Management

Using a Google Drive folder with access to all of the resources described throughout this presentation:�

  • Anyone with a Gmail account can access and contribute to
  • Ease of access by pinning it to desktop of registers
  • One spot to access all resources, tools, and information needed for best store performance

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Productivity begins with having the right tools and holding ourselves accountable

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Inventory Management

Gone are the days we run out of hangers!�

  • Simple interface to keep track of supplies
  • Ability to toggle what’s in stock, running low, or out of
  • Ability to create shopping lists of items needed

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Easy-to-access and can easily be pinned to register desktop for consistent upkeep.

Managing our supplies maintains our productivity

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To-Do Spreadsheet

Let’s keep ourselves on track of what needs to be done to accomplish our goals.�

  • Simple interface that keeps track of what has been done and what else needs to be done
  • Ability to see progress on accomplishing tasks
  • Provides clear direction of what needs to get done

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Easy-to-access and can be pinned to register desktops.

Can be copied and segmented to keep track of tasks for different teams - more on that later.

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Providing clear direction on what’s needed to be done and holding ourselves accountable increases productivity

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Employee Feedback Form

Let’s get everyone’s thoughts and feedback on how to improve!�

  • Simple form to fill out, comprehensive enough to address every aspect of the store
  • Empowers employees to share their thoughts and contribute to the process
  • Allows employees to feel supported and thoughts heard

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Easy-to-access form that encourages overall store improvement and growth.

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Ability to provide feedback empowers employees and increases productivity

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Meeting Agenda & Notes

Let’s keep track of what’s proposed in meetings!�

  • Ability to provide clear outline of meeting goals
  • Ability to keep track of different ideas brought to the table during meetings
  • Ability to hold ourselves accountable to what we discuss in meetings

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Easy-to-access via online file management system and can also provide insights to growth between meetings.

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Keeping track of meetings helps hold us accountable and increases productivity

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A Collaborative Team Space

Let’s provide a one-stop shop of resources to support employees and create collaborative spaces to grow in different areas with teams.

A place for collaboration and resources to gain experience in the areas:

    • Store Logistics
    • Customer Service
    • Visual Merchandising
    • Events
    • Social Media
    • Marketing/PR

Provide a space to hold ourselves accountable in each of these areas and empowers employees to grow as professionals.

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Giving employees the tools needed to grow their skills and share thoughts increases productivity

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Training & Development

Let’s empower our employees.

02

Resources to

empower new and current employees

and make our team as strong as our weakest player!

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Training & Development Concepts

Let’s find the best candidates with strongest potential.

Let’s give new employees the tools to become assets to the team.

Hiring

Training

Let’s provide a space that promotes professional growth.

Development

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Let’s Outline What We’re Looking For In Potential Candidates

  • Candidates of age 18 with 2-3 years of retail experience
  • Candidates with strong work ethic
  • Candidates with a passion for fashion, resale, or current trends
  • Candidates who take pride in their work
  • Candidates that could bring skills to help in various areas of store operations
  • Candidates with ambition and excited to learn more
  • Candidates who want to use this experience to further their own career goals

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To Inspire Potential Candidates,

We Need To Show How Working At Plato’s

Helps Achieve Their Goals

Let’s highlight what Plato’s can do for potential candidates to help them find what they can do for us.

Gain experience in the following areas:

    • Retail/Resale Store Operation
    • Customer Service
    • Visual Merchandising
    • Social media management
      • Photography/Digital Design
    • Marketing/PR

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To Find The Right Candidates,

We Need To Ask The Right Questions

The questions provided in the hiring folder explore a candidate’s

  • Prior knowledge of Plato’s and resale
  • Employment history and experience
  • Work ethic and conduct
  • Work culture expectations

All of these provide a full scope insight into the potential a candidate could have on our team.

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Now that we found the perfect candidate, how can we effectively train them to be assets to the team?

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Let’s Recognize The Best Way To Train Employees

  • Employees want to know “why”
  • Employees like to work with prior knowledge
  • Employees need a framework of how to achieve goals
  • Employees want to know why these goals are relevant
  • Employees see skill mastery/goal attainment as motivation

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To Effectively Train New Hires, We Need To Give Them The Tools To Succeed

The Online File Management System can provide a one-stop shop of resources for new hires:

  • Resources for fashion industry/Plato’s franchise knowledge
  • Resources to familiarize new hires to store operations and procedures

(shift duties, closing/opening, scripting, buying process, store policies, corporate/franchise information)

  • Resources to build business and customer service skills
  • Resources to build skills in various areas like visual merch, social media, marketing/PR

Giving new hires tools needed to succeed empowers them to take initiative to become assets.

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Now that we have trained our new hires, let’s develop them into the best assets possible to achieve all of our goals!

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Let’s Get Employees From Bare Minimum To Exceeding Expectations

We can empower employees to go from recalling the basics of store operations to being able to create new paths for store operations.

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To Effectively Develop Employees, We Need To Create An Engaging And Collaborative Work Environment

Let’s give our employees the best environment for them to succeed:

  • Employee feedback form allows employees to feel heard in their ideas and concerns
  • Online file management allows for a space for employees to collaborate and share ideas
  • Holistic approach with managing employee performance
    • Provide the “why” in how our methods achieve our goals and theirs to give motivation
    • Humans make mistakes - let’s humanize employees by allowing them to learn from mistakes
    • Encourage employees to learn and develop skills
    • Consistent Monthly 1:1 check ins with employees as well as frequent employee performance reviews

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Teams

Let’s put all hands on deck and collaborate.

03

Resources to

empower new and current employees

to divide and conquer

every aspect of

store operations.

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Teams to Divide and Conquer

Store Operation

Management of store ops

Visual Merch.

Create the best store aesthetic

Events

Create the best events

Social Media

Create the best content

Marketing/PR

Increase brand awareness and create promotions

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Store Operation Team

Let’s create a team dedicated to efficiently conducting store operations:

  • Management of inventory, backstock, store procedures and shift duties
  • Training and Development
    • Hiring process
    • Training process
    • Development process
    • Performance goal setting and reviews
  • Setting up and managing store/team/manager meetings
    • Creating meeting agenda
    • Taking meeting notes
  • Overall store goal setting and planning in terms of operations and sales

Store Operation

Management of store ops

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Visual Merchandising Team

Let’s create a team dedicated to conduct effective visual merchandising:

  • Collaborative docs where everyone can contribute ideas for store displays
  • Resources in OFMS to learn best visual merchandising practices
  • Floor plan in OFMS to provide a visual on the display capabilities in store
  • Visual guides explaining fixtures and their uses
  • Idea generation and management of display decorations
  • Idea generation and management of new stock items
  • Display monthly plans to coincide with monthly social media plans

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Visual Merchandising

Create the best store aesthetic

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Events Team

Let’s create a team dedicated to creating and conducting the best store events:

  • Collaborative docs where everyone can contribute ideas for store events
  • Management of event bins and inventory
  • Management/creation of store event flyers
  • Management of setting up for events
  • Management of past event performance analysis

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Events

Create the best events

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Social Media Team

Let’s create a team dedicated to creating and conducting the best social medias:

  • Collaborative docs where everyone can contribute content creation ideas or social media engagement tactics
  • Collaborative and intentional social media planning (content calendar)
  • Analysis of target audiences for various platforms and ways to engage them
  • Management of social media goals and past performance/engagement
  • Resources for brand guidelines and proper social media usage
  • Resources for learning social media management (Hootsuite tutorials)
  • Resources for learning photography and graphic design for socials
  • One-stop shop for content ideas and graphics

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Social Media

Create the best content

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Marketing/PR Team

Let’s create a team dedicated to creating and conducting the best marketing/PR:

  • Collaborative docs where everyone can contribute ideas for new ways to reach audiences, increase foot traffic, and promotion concepts
  • Management of goals and past marketing material performance
  • Resources for marketing/PR basics (SWOT analysis, USP, target market analysis, branding, customer relationship management, marketing performance analysis, etc.)
  • Resources for learning graphic design in terms of marketing collateral
  • One-stop shop for marketing materials

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Marketing/PR

Increase brand awareness and create promotions

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Results

Let’s review the impact.

04

The only way to get the results we want

is to hold ourselves accountable to making some changes.

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Let’s Go Over What We Discussed-

Streamline store performance with logistical resources like OFMS

Store Logistics

01

Bring employees to the same

performance level by encouraging growth

Training & Development

02

Create a store that has enthusiastic employees and loyal customers

Results

04

Give employees the ability to contribute in ways that create change

Teams

03

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Let’s Get Back To The Vision

A Million-Dollar Store

With these changes, we streamline performance, create goals, and execute them.

Go-to Shop for Customers

With these changes, we create a shopping experience unlike any other.

Loyal Customers

With these changes, we increase brand awareness and customer engagement.

Collaborative Work Environment

With these changes, we create a work environment that fosters the development of every employee to operate at the highest level.

Increase in Sales

With these changes, we empower our employees to create and achieve sales goals.

Increase in Social Engagement

With these changes, we increase social media engagement that in turn increases foot traffic to the store and increases sales.

What We Can Do To See Our Vision Come To Life

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Let’s open it up

to the floor-

what are your thoughts?

Thank you!