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Priority 3 Update

November 17, 2025

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3.1 Parent Satisfaction and Engagement

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PRIORITIES:	STRATEGIC OBJECTIVES:	KEY STRATEGIC ACTIONS:	PROGRESS MEASURES:	LONG TERM OUTCOMES: X to Y by 2027
P3: Community Engagement and Partnerships	3.1 Parent Satisfaction and Engagement ��	3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication platforms	Significant Progress and Ongoing	-Percentage of website visitation will increase; customers will indicate higher satisfaction with website -Surveys will indicate an increase in/maintain high levels of expectations being met by the district from year to year -Action protocol will reflect follow-through year to year on survey results
		3.1.2 Use multiple points of data to identify strengths and respond to needs	Significant Progress and Ongoing
		3.1.3 Provide opportunities for parent engagement, involvement, and feedback	Significant Progress and Ongoing

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

�Website Development:

Goal: For elginisd.net to be a hub for district communications�
Often the very first impression of Elgin ISD for:

New families
Job seekers
Community members�

Information is updated regularly:

News and Headlines section
Dr. Rueter’s column
Gallery on the homepage

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Hub for district communications
Often the very first impression of Elgin ISD for:

New families
Job seekers
Community members

Information is update regularly:

News and Headlines section
Dr. Reuter’s column
Gallery on the homepage

Pages like the “Welcome to EISD” provide convenient navigation with simple icons to help users quickly navigate to what they need.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Website: On the Horizon

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

New This Fall:

EISD now has an Instagram account: @elgintexasisd
Established weekly social media schedule

This keeps the EISD social media algorithm momentum up, fresh and provides more opportunities for interaction, with the ultimate goal being to share. (Likes=1 pt, Comments = 7pts and Shares = 14 points.)
Social Media Schedule:

#ICYMIMONDAY
#TeacherTuesday
#WildcatWednesday
#TBT
Friday - District newsletter

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

New This Fall:

Professionally designed branded social media templates that correlate to the social media calendar
Cross-posting with any campus, business or partner when appropriate when opportunities arise
Campuses also have access to these professionally-designed templates through our new team Canva accounts

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Measurement period - Nov. 9, 2024 - Nov. 9, 2025 3.2K followers

�Our Audience:

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Measurement period - Nov. 9, 2024 - Nov. 9, 2025 3.2K followers

�Our Audience:

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Measurement period - Nov. 9, 2024 - Nov. 9, 2025 3.2K followers

�Facebook Views: 1,446,576

Facebook views definition: The number of times content was played or displayed. Content includes videos, posts, stories and ads

Facebook Content Interactions: 19.8K - Increase of over 100%

The number of likes or reactions, saves, comments, shares and replies on your content, including ads. Content can include formats such as posts, stories, reels and more

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Measurement period - Nov. 9, 2024 - Nov. 9, 2025

�New Followers: 698

Facebook Reach: 136,906 (an increase of 71.6%)

The number of unique people who have seen your content (they can be followers or not)

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Instagram:

��

Measurement period - Aug. 26 2025 - Nov. 9, 2025

�Views: 50.9K

Content Interaction: 1.4K

Visits: 964

Followers: 152

Reach: 2.9K

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

The Wildcat’s Den - EISD’s District E-newsletter

Redesigned this fall with professionally-designed branded headers
E-Newsletter platform is S’more
Sent out via School Status weekly on Fridays
Includes news, announcements, upcoming event dates, etc.
It’s now embedded in the School Status email vs. just a link
More accessible to readers
The Wildcat Den is also posted on social media

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

e

Campus Newsletters

Principals send weekly internal e-newsletters to staff (information, reminders, morale)
We are working toward establishing campus external e-newsletters to parents via SchoolStatus email/SMS (showcasing campus positives and building community relations).

Communications Team provided training and resources including:

Branded S'more templates with drag-and-drop functionality for all campuses
Access to social media templates and Canva team account for easy graphic creation
Overview of future website plans

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication

Dr. Rueter’s Column

Appears monthly, following board meetings
Featured on her webpage, in the “News and Headlines” and the scrolling gallery sections of the website and in The Wildcat’s Den e-newsletter
Dr. Rueter features a district or campus initiative (example: attendance in each column)

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.1.1 Increase engagement on the EISD website, social media messaging, and parent communication platforms

Peachjar

Digital flyers
Solves the problem of paper flyers that do not make it home to parents
Parents use their phones to communicate with their campus; Peachjar takes advantage of that
Campus flyers are posted and approved by campus/district staff and administration and then are emailed on the requested date
They are also posted on the “Peachjar Flyerboard” which is embedded on all EISD websites and in the The Wildcat’s Den weekly

This past school year was a bit unusual, in we had a bond election. The district informed voters about the bond election as well as about campus happenings. Overall, our Facebook reach was up over 65 percent during the past school year, with followers looking at a mix of photos, reels, videos and links.

The top 10 individual posts, according to overall reach, varied from CTE updates, athletics and fine arts posts, and updates on road construction in the area, as the city updated County Line Road in front of the high school.

In the past two years, we’ve been taking advantage of reduced advertising costs on social media versus traditional media. We’ve reached 25,000 people since December 2022, at a cost per click of 37 cents an ad. We ran 18 ads during that time period, for a total cost of $200.49 ($11.11 an ad).

All of this so far has centered on teacher recruitment, reaching a targeted zone from San Marcos to Georgetown and Giddings to Bastrop. We’ll continue to explore ways to better reach our audience of future educators and keep social media advertising in our back pocket should other needs arise as well.

On Twitter, we have not run targeted ad campaigns, as overall engagement has been on the decline for the past two years. However, it’s currently free to use still, so we continue to maintain a presence on it. There has been some talk by Elon Musk to make it paid across the board, though, so we’ll need to continue to watch that situation.

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3.2 Community Satisfaction and Engagement

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PRIORITIES:	STRATEGIC OBJECTIVES:	KEY STRATEGIC ACTIONS:	PROGRESS MEASURES:	LONG TERM OUTCOMES: X to Y by 2027
P3: Community Engagement and Partnerships	3.2 Community Satisfaction and Engagement	3.2.1 Continue implementation of the marketing/communication plan to highlight our schools�	Significant Progress and Ongoing	-Review of year-to-year evidence of implementation will show follow-through on action steps -Year-to- year documentation of action plans will indicate evidence of implementation -Community forums will show evidence of involvement and follow-through
		3.2.2 Conduct Community-Based Advisory Council meetings and develop action steps	Significant Progress and Ongoing
		3.2.3 Conduct community information sessions and feedback opportunities	Significant Progress and Ongoing

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3.2.1 -Continue implementation of the marketing/communication plan to highlight our schools

Elgin ISD will develop and promote positive internal and external relations through effective communication.

Support student achievement
Support district staff and faculty
Build public trust
Strengthen Elgin ISD’s brand
Continuously improve communication with the district’s internal and external audiences

These priorities define the vision for all communication activities occurring in Elgin ISD.

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3.3 Partnerships with Business and Other Governmental Agencies

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PRIORITIES:	STRATEGIC OBJECTIVES:	KEY STRATEGIC ACTIONS:	PROGRESS MEASURES:	LONG TERM OUTCOMES: X to Y by 2027
P3: Community Engagement and Partnerships	3.3 Partnerships with Business and Other Governmental Agencies	3.3.1 Explore and expand School-Business Partners to enhance student opportunities	Significant Progress and Ongoing	-School Board meeting agendas and minutes -EEF membership and activity will reflect increased involvement and attendance -Survey results will reflect year-to-year increase in successful projects and satisfaction -Increased EEF fundraising -Survey results will indicate areas of strength in district and business partnerships -Progress on shared goals will reflect successful collaborative projects and partnerships
		3.3.2 Strengthen processes and protocols with Elgin Education Foundation	Significant Progress and Ongoing
		3.3.3 Strengthen relationships, processes, and protocols with business and governmental partners	Significant Progress and Ongoing

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Elgin Education Foundation Partnership

Foundation Innovation:

Ongoing effort to revitalize and re-energize the organization
Foundation Innovation: full-service consulting firm dedicated to guiding education foundations and school districts to success

Team of consultants represents decades of combined experience in the nonprofit arena including administration, development, finance, HR, marketing and training specifically for public education foundations

Al Rodriguez serves as liaison for the EEF and Foundation Innovation to help grow the foundation and strengthen the partnership

Events:

Academic recognition banquet scheduled for Spring
Sponsor appreciation and Spring fundraising kick-off
Annual TopGolf event in September was the most productive to date. All proceeds from the event support the Foundation, and the students of Elgin ISD, by providing resources to enrich teaching, inspire learning, and more

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3.3.3 - Strengthen relationships, processes, and protocols with business and governmental partners

City and district leader monthly meetings
Chamber of Commerce Board
Chamber of Commerce community luncheons and events
ACC and CCMR information sessions with business partners at EHS
Elgin Business support campaign
Safety and Security Committee city partnership

BEST (Bastrop Elgin Smithville Texas) partnership
METT (Manor Elgin Taylor Texas) partnership
Bastrop and Travis County partnership
State legislative session - active advocacy
Raise Your Hand Texas
Friends of Texas Public Schools

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Questions?