Skill Sharpening Workshops at Threatre@First
Theatre Publicity & Marketing�
with Stephanie Haddad
July 19, 2021
What is Publicity?��
Definition: �notice or attention given to someone or something by the media
How can we measure it?
In theatre, good publicity gets donations, subscribers, media coverage, reputation in the community, awareness of group, and of course, BUTTS IN SEATS!
The Basics… Ways to Publicize
Short-Term Publicity: Your Show
PRO TIP!
Your cast and crew are your biggest publicity assets!
Use them wisely.
Ongoing Publicity: Your Season
PRO TIP!
Your current audience will be your future audience.
Get them hooked!
Long-Term Publicity: Your Organization
PRO TIP!
Stay attractive if you want to attract new people!
Social Media: A Cautionary Tale
The Pros of Social Media
The Pitfalls of Social Media
Social media is an amazing FREE tool for community theatres to use wisely!
Publicity at Theatre@First
With all the pieces working together, Theatre@First develops and maintains a “publicity machine” that works long-term.
Questions?