UX Writing 101
By Aulia Rahmani
#BCTalk
Introduction to
UX Writing and
Microcopy
Sunday, 7 June 2020
Aulia
Rahmani
Hi, nice to meet you guys!
#BCTalk | UX Writing 101
You can call me Aul or Auli.
Currently a UI/UX Lead in Alterra, leading B2B tech company in Indonesia.
I’m a mom of awesome son, a wife and still pursuing my personal goal to become an influential women in tech, especially in UX.
linkedin.com/in/auliarahmani
@aulley
@aulleey
@aulley
Aulia
Rahmani
This is how it begins...
#BCTalk | UX Writing 101
Front End Web Developer
hellonemo.com | 2013
Freelance: Web Designer
2014
UX Designer
MOXY Indonesia | 2015
UI/UX Designer
Orami | 2016
UI/UX Lead
Alterra | 2017 - Present
#BCTalk | UX Writing 101
#BCTalk | UX Writing 101
Agenda
We will talk about
#BCTalk | UX Writing 101
UX Writer
Questions?
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Visit www.sli.do
Code:
#71815
UX Writing?
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What is
It’s about designing the conversation between
a product and its user.
Copywriter and UX Writer
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Differences between
Use sexy words to attract customers
Sales oriented
Work with marketers
Tell stories
Can work alone
Use simple words to explain things
Product-oriented
Work with designers & researchers
Share conversations
Can’t work alone
Reference: Click here
Needed?
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Why UX Writer is
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Actually do?
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What do UX Writer
Help user to complete the task
Help user get information easier
Guide user to take action
Make the UI “talk” to the user
Microcopy
Definition
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The words or phrases in the user interface that are directly related to the actions a user takes:
The type of the copy in UX Writing
Yifrah, Kinneret. Microcopy The Complete Guide. Second edition, 2019.
The motivation before the action
Instructions that accompany the action
The feedback after the user has taken the action.
Microcopy Examples
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Asking question to motivate the users to make an action
Add instruction to guide the users to do the action
Microcopy Examples
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Greeting as a conversational writing
Use “friends can find you” to motivate the users
Remove the obstacles
Crafting a Microcopy
#BCTalk | UX Writing 101
1
User Persona & User Flow
User Needs & Pain Points
2
3
Voice & Tone Design
4
Conversational Writing
5
Microcopy Cornerstones
User Persona & User Flow
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Know you users, know your product too.
Reference: Nielsen Norman Group
User Needs &
Pain Points
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What is important to you users?
What is specific problem that your users are experiencing?
Voice & Tone
The Product
The Users
#BCTalk | UX Writing 101
Needs & Pain Points
Objections & Concerns
Relationship between product & its user
How to design product’s
Vision & Mission
Values
Personality of the brand
Voice & Tone
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Consistent
Everlane.com
Transparent, Sustainable & Environmentally Responsible
Voice & Tone
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Consistent
Mailchimp.com
How do they give feedback to users
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Error!
App is out of date
Your app is out of date
The latest version has been arrived, download to keep listening.
Download Now
#BCTalk | UX Writing 101
Error!
App is out of date
Your app is out of date
The latest version has been arrived, download to keep listening.
Download Now
Conversational Writing
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6 Attributes of
Microcopy
Cornerstones
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Brevity
Context
Action
Authenticity
Reference: Click here
Build your Portfolio
#BCTalk | UX Writing 101
as a UX Writer
What you can do
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Study Case as
A Portfolio
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How to make a
Microcopy as a Solution
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Example
User Persona
Female. 25-30 yo. Employee. iPhone user. Loves to shop online.
Pain Points
80% of survey participants don’t know what is “Transaksi Bulanan” and why they should do the payment.
Microcopy Recommendation
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Recommendation
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There’s no such thing as instant success
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Remember...
Thanks for the enthusiasm!
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@aulley
@aulleey