Brand Positioning

and Brand Platform

by Sergey Lemisov

TARGET

AUDIENCE

Citizens who don’t have enough time

CUSTOMER

INSIGHT

"I don't know how to become successful

and not lose my health"

Healthy natural food, made from raw ingredients

PRODUCT

BRAND

GOAL

To support people in their intentions: to be healthy and successful

MISSON

To help people get new healthy food habits

BRAND

POSITIONING

Simple habits of healthy

and successful people

FUNCTIONAL BENEFITS

Tasty, nourishing, and natural ingredients

EMOTIONAL BENEFITS

Eco-friendliness, ethics, honesty, openness

RTB's

Raw ingredients, recyclable packaging, vitamins and nutrients, flavors are selected by the best vegan chefs

BRAND PERSON

Friendly, active, healthy, funny and open

MISSON

To develop aesthetically pleasing products and brands that benefit people and don't harm the planet

VALUES

— Freedom

— Aesthetics

— Sincerity

— Simplicity

— Strength of mind

CHARACTER

— Easygoing

— Clear

— Open Hearted

— Powerful

— Passionate

CONTEXT

Improving competencies in creating consumer and employer brands, moving toward an art direction, flexible visual identity design, and personal brand development.

Preparing to launch my brand internationally.

TARGET AUDIENCE

— Employers, who are searching brand director, brand strategist, or art director with a strategic background

​

— Professionals in any field who want to create and promote their brand

CORE MESSAGE

Unstoppable challenges seeker with a multi-disciplinary experience in product and brand development

RATIONAL BENEFITS

Varied work experience: from different sides, in different markets, in different areas.

EMOTIONAL BENEFITS

Challenge seeker. Human-oriented.

Sense of humor.

DISADVANTAGES

Take directive instructions very personally. Burn out quickly without a big goal.

RTB's

— Case studies

— Certifications

— Peer Reviews

BRAND ASSETS

Sight

(logo, colors, etc.)

Hearing

Taste

Smell

Touch

NO

YES

CHANGING FREQUENTLY