ART.S Museum App Usability Study

Presentation #1

May 2025

Team:

Alina Kabanets

UX Designer

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Table of Contents

Section 1 Study Details

Section 2 Themes

Section 3 Insights & Recommendations

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Study Details

Project Background

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I’m creating the ART.S museum app to help people enjoy art events, conduct research, and support the arts by designing a quick and effective search and filter system, a clear and smooth booking process, personalised reminders, and multilingual support.

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Research Questions

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• Are users able to successfully book the event that they want?

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• Are there any parts of the event-booking process at which users are getting stuck?

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• What can we learn from the steps users take to book an event?

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Participants

8 participants:

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• 6 casual museum visitors, one parent who regularly visits museums with children, and one elderly participant.

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• Those who go out for Museum activities once a month or more.

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• Male and female, between the ages of 20 and 75.

Methodology

15-20 minutes

Worldwide, remote

Unmoderated usability study

Users were asked to perform tasks in a low-fidelity prototype

Study Details

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Prototype / Design Tested

Here’s the link to the Figma prototype.���

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Themes

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Users need a more intuitive way to search for

or filter art events

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• Only 2 out of 8 participants were able to find a family-friendly event as requested.
• This means that for most users, it’s not immediately clear how to filter or search for specific types of events.

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"I reread the entire menu and only then realized what to look for in the filters."

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"I want to use sorting only if I didn't find what I needed in 3 clicks."

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Users need clearer prompts and a more visually compelling way to set reminders

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• It was observed that 3 out of 8 participants had difficulties setting reminders.
• This suggests that, for nearly half of the users, setting reminders for booked events is not a straightforward process.

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"This task was easy, but I didn't immediately see the button to set a reminder."

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Users need a well-developed and visually rich presentation of art events in the app.

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• It was observed that 5 out of 8 participants were either looking for or mentioned missing pictures of the events.
• This indicates that, for more than half of the participants, the visual presentation of events plays an important role in their experience.

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"I would prefer to have events like a carousel with pictures and description, not as a list, that I could have a clue what kind of the event it is."

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Users would benefit from a more visually engaging home page that includes recommendations and updates.

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• 2 out of 8 participants mentioned they would like to see a visual showcase of event recommendations or recent updates on the home page
• This suggests that, for some users, a visually engaging home page with event highlights would enhance usability and appeal.

"I loved the app, it's clean and simple, but the main page should contain some more info, personally i prefer to scroll the main page to find smth fresh or some recommendations from people in art niche, i would gladly take their advice on what to visit or what to see."

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Insights & Recommendations

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Unable to filter or search for specific types of events

Setting reminders is not a straightforward process.

Lack of strong visual presentation

Poor experience with the Home page

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Users need a more intuitive way to search for or filter art events in the app.

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Users need clearer prompts and a more visually compelling way to set reminders.

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Users need a well-developed and visually rich presentation of art events in the app.

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Users would benefit from a more visually engaging Home page that includes recommendations and updates.

Research insights

Recommendations: Event Filtering and Search

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• Introduce a dedicated filter panel with clearly labeled categories such as “Family-friendly,” “Workshops,” “Exhibitions,” etc.
• Implement a search bar with smart suggestions and filters (e.g., by date, type, location).
• Use icons and badges to visually mark event types (e.g., a family icon for family-friendly).

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Recommendations: Setting Reminders

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• Place a clearer “Set Reminder” button on event cards and confirmation screens.
• Use toggle switches or icons to indicate active reminders.
• Show confirmation feedback when a reminder is set, with an option to edit.

Recommendations: Visual Presentation

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• Improve event cards with large images, short descriptions, and clear CTAs.
• Use a carousel or grid layout for browsing events visually.
• Introduce color-coded tags or categories for quick identification.

Recommendations: Home Page Experience

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• Redesign the Home page with a visually rich layout showcasing events.

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• Include sections like “What’s On Today” or “Top Picks.”

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• Use modular blocks for quick access to key features (e.g., saved events, recommendations).

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Thank you!