TOPIC 6. TOURISM PRODUCT MOBILITY

Sales branches shaping

• Tourist the product scroll system when you say , sales branches formation , information , advertising and others understanding accepted .​
• Himself​ entrepreneurship Kura is a professional tour operator the product creates , of types enterprise catalog print , of species wholesale his/her business organization will be sold on tours for tourists service to show organization will do .

Every one enterprise own of the product last from sales is interested . Because of this tourist enterprise of activity important direction is a tourist the product sale is counted . This task sales to the branches will be loaded and they are touristic the product possible dirty to the consumer to deliver provides .

• So , tourist enterprise activity sales branches formation , sales according to promising partners to put up with , theirs hardworking characteristics study , deal signing and cooperation improvement according to future the works It includes itself .​

• Sales every what kind and in the form of , west in the states marketing standard count , seven to the element compliance arrival necessary . Their every one from the letter P begins : " product " ( produkt), " planning " ( planning ), " place " ( plein ), " people " ( pipl ), " prices " (price), " movement " ( promotion ), " process " ( process).

Tourist enterprises in practice sales channels of formation two direction separated stands : internal and outside (foreigner ).

• Marketing strategy internal and foreign sales from the channels comprehensively​ use in sight holds​ But their​ role- playing removed services to the description garden in case various evaluation possible . If tourist enterprise complex service to show (exclusive or pekidj-types ) if they specialize , its sales the hardware is mobile mostly foreign​ to intermediaries retribution necessary . Tourist the enterprise is in foreign countries their own private agencies and representative offices open possible . But other in countries representative offices opening large foreign exchange costs with garden will be and to this only large tourist enterprises to achieve possible . Average​ of enterprises abroad own services sale for the collar option is this local tourist at the market good place occupied and such of the work big to experience owner dirty enterprises with work okay is considered .

• Foreign trade apparatus shaping means contract​ or contracts foreign based​ tourist enterprises with partnership relations is understood . Therefore , them​ to study this hardware operation efficiency important condition is considered .
• If tourist enterprise separately tourist services ( guides , interpreters) services , car rental and etc. ) in large in volume work If it does , then developed internal sales to the device owner to be necessary .

Tourist enterprises are long -standing work in practice tourist the product of sale various from the channels uses​ Of them the following separation possible :

• Generalized in case so to speak , touristic the product to sell organization verb two shape exists : own sales bureau with the help of and counterparty from branches use through .
• Crowd in enterprises variety of products scroll channels combined ( adapted ) is considered – own sales structures and divisions , as well as counterparties branches exists will be .

Tourist the product of sale shapes description

• Sales office of the tour operator company to himself relevant dirty trade branch ​He is orca of species buyers with directly work take will go .
• Himself​ financial opportunities and in the market operations to the extent garden In case , the tour operator is different in places located one how many to the branches owner to be possible . Big​ tour operators types sale according to to branches , not only , own of the state in cities , but also abroad to be possible .

• Trade branches usually of the city crowded was in places of buildings first on the floors will be placed and buyers for comfortable in places Street​​ by of the enterprise name written light bulb tools with the help of exhibition The role of a large advertisement is played by an external showcase . It is the company 's next to winners attention puller various advertising materials with It is decorated .

• Trade of branches main building trade hall is considered and then customers with work take will go He is visiting the orderlies acceptance​ for relevant to the extent equipment ( chairs) and etc. must be installed ) .
• Trade hall visit turners and enterprise employees for functionally​ comfortable to be necessary . Trade house beautiful decorated ( special design) . condition . It tourist posters and other advertising materials with decoration recommendation will be done . For these purposes partners by being released from advertising products ( brochures , booklets , posters and boishchaka ) use possible .

• That's it emphasize must be the majority customers tourist of the enterprise its reliability​ sales bureau how in appearance to the economy looking at grade gives ​Therefore , their​ organization being and equipment but a technical issue as not considered , but touristic the product consumption to the market in motion advertising also plays a decisive role .

• Receiving customers​ from his room outside of the tour operator sales bureaus documents with operative work , accounting​ management , as well as advertising and information materials shaking for row service to their rooms owner to be necessary .

• Counterparty branch - abroad tourist products sale for tour operators by use of intermediaries ( subagents ) , clients maximum to himself of weight the most many scattered and effective method is counted . Tour operators and travel agents in the middle cooperation both side for you too It is beneficial .

There are many tour operators tourist of branches existence , to him the following provides :

• Tourist at the factory travel agent plays an important role .
• Turagent - tour operator agency branch is an employee . From him always active share demand It is done .
• Travel agent main qualities is reliability​ and honesty , sale various effective from the forms use opportunities , politeness , everything with at least language It's nice to be able to find it convenience is considered .

• Tour operators own travel agents with permanent in a way their work necessary , with them tourist travel conditions , financial their work conducting transactions​ registration , insurance and others according to reading seminars he/ she/it necessary . Many tour operators tourist of the season at the beginning or at the end enterprise own at the expense of their own travel agents for advertising is being done tourist routes according to acquaintance their travels (FAM- types ) organization They do .

• Tour operator and travel agent in the middle cooperation agency agreement in the form of contract with mandatory in a way will be formalized .
• Many in cases travel agent by tour operator to be planned of species for sale , commercial responsibility owner they do not share . In this case all danger in tour operators will be . If mandatory sales insurance if it is not installed , the tour agent activity only his/her material curiosity with is defined ( types how much many if it sells , the company benefit so much high will be ).

• Often travel agents for of sale supplement encourage third and commission hacking progressive conditions is calculated .
• For example the first 10 putovkani sold for travel agent 5 percent of the face value in quantity commission khak , will , will come For 20 his/her up to 7 percent increases . 10 percent if 30 tickets are sold enough .

• Agency agreement until signing his/her every one participants their partners reliability to know for the purpose of their studies need . Operation shows that turagent " kalbaki " to the tour operator down remaining it is possible , that is, it is turagents or directly from customers the money gather take lost remaining It is also possible .

• Such of the conditions ahead to take for agency agreement every one old man themselves such from danger protection arrival for necessary measures travel : - touristic of the enterprise this of the kind activity with employment for license and certificate​ inspection necessary . From him stairs commerce danger insurance the issue casting necessary .

• This type insurance one row to the factors attachment ;
• enterprise activity driving government , sales sizes and from others . Har how professional liability in this case insurance , savings , enterprise for useful , right now at the time , touristic of the enterprise reliability increases .

• National and international legislation tour operators and travel agents consumer in front of responsibility in order will bring and guarantee gives​ Tour operators travel agencies certification condition - tourists in front of obligations and of responsibility precise​ existence is considered .

• the tour operator's office agencies to be possible: central and abroad , including other​​ in places - in cities , regions and in the states . Agency branches in places possible dirty customers with They work .

Tourist the product scroll system

• Scheme B according to big sales to the extent owner was large tour operators they work One in this how many travel agencies to be possible .​​ tourist its product sale for large tour operator too many ( sometimes more than 1000 ) intermediaries calculated tourist agencies and private agencies attraction comes .

• B in the scheme product recipient from the tour operator various agency in the states to the branches owner dirty initiator agencies through presentation will be allowed .
• Tourist services sale in practice dominant importance redipsent ( receiver ) s and initiative ( senders ) tour operators between contractual relationships while occupying .

• In the scheme of G tourist the product wholesale scroll channel aks This is​ mediation tour operator enterprise It is usually known​ territory within the framework works , local and foreign​ from tour operators centralized in order types purchase comes . Some wholesale enterprises small tour operators by created exclusive and package types to sell they specialize .

• Traditional wholesale tour operators their own small dealers ( travel agencies ) branches organization They do .
• Types sale according to small what is the number of agencies many if so , it is possible to die tour to the tourist information delivery , tourist the product sales , effective organization verb opportunity The world is full . statistics according to the data , from 80 percent humpback whale tourist the product small agents they sell .

Operations to the description according to tourist enterprises - retail and to wholesalers is divided​

• Tourist of services retail trade saying , this services last selling to consumers ( tourists ) . understood , Retail tourist agencies customers with directly communications based on They work .

• Tourist of services wholesale trade saying , this services again sale for the purpose of purchase arrival according to activity is understood . Wholesale tour operators works organization done tourism , including international​ of tourism main generator to be is considered .

• In scheme D again one final today is a physical body
• commuter ) agent is added . Developed
• of states large in the cities tourist number of agencies
• very much. With that together of sales main part
• in agencies no , but from the office stairs agents by
• is sold . Humans ( can dirty tourists ) different psychological
• factors because of agencies to the advertisement To the friends of Karaganda ,
• acquaintances , relatives and tourist on a trip to those who are humpback whale
• they believe .

• Therefore​ mediation degrees in the hierarchy again one
• to the shoulder necessity born : single in order consumers ,
• population groups and enterprises with working to the agent .
• Agent - this tourist the product sale in progress
• participants on the chain last and important it's today He often is
• true sales in the manner works and the customer , first of all , uz
• relatives and acquaintances Orkali , social institutions and
• other in places finds .

• Tourist the product of sale unconventional shapes
• with tourism in mind attachment dirty in networks into existence
• comes and active movement International​​ dynamic of tourism
• in a way development - the majority tourist not present
• of companies tourist to the industry he/she/it capitalizes
• to introduce push It's big . airlines , banks ,
• insurance companies , trade their homes and universal trade
• branches tourist trips sale its branches
• in the opening .

• Unconventional sales from the forms one corporate to customers
• absolutely sales is counted . To sell such shape
• separately subjects ( enterprises , organizations , institutions )
• from the workers shaped tourist to groups tourist travel -
• those organization in verb used .
• Corporate customer's absolutely order according to
• organization done intensive -types are tourist the product
• 122
• of sale promising developing direction . Such
• types sale of the tour operator customer enterprises with
• pregnant contract-assignment based on to do increases .

• From now on outside , touristic the product of sale unconventional
• to the forms tourist products global pc booking -
• effort and reservation Oracle , as well as Internet Oracle
• sale enters​ Types and tourist of services such
• it will be sold in court local and international in the markets sale wide
• is used .
• Tourist at the market sales of branches traditional and
• unconventional organization verb models combined
• forms are common .

Advertising

• Advertising is this tourist product and consumer in the middle
• indirectly contact is the form Usually for advertising public information
• media ( press , radio and etc. ) will be useful .
• Advertising purpose - attention to look , to look wake up
• to consumers information to give , to give known in a way movement
• to do forced to travel ( for example with a tour operator) connection ,
• next information request and etc. ).

Home products creation enough no , he is his client finding �necessary . This in progress important role various the type of advertising takes place . �Advertising goods in tourism ( tourist from the ) �nature of the services come it turns out and in the following reflection is being fed :

• • its tourist advertising with the help of being given information -
• of the hacker and accuracy ;
• • services ( traditional from goods different (usually ) taste ,
• usefulness owner they will not be and of advertising dominant development
• functions dirty information with provision , promotion arrival and
• other to the likes of needy it will be ;

• • tourist of services to himself characteristic tourist curiosity
• objects ( photo materials , paces and hokazolar ) tularok
• reflection guide exhibition from materials use necessity
• in the fall catches ;
• • advertising tourism permanent accompanying is considered and
• to people pension travel during the period , but from and then profit
• brings​ For this reason , to him separately responsibility loads and
• bonsha goods to the advertisement characteristic not present the corners gives .

Advertising purposes in tourism to be the following is calculated as :

• • informative ( product about information delay verb ;
• product image formation ; farm house image
• formation ; enterprise activity about imagination
• shaping );
• • persuasive ( product purchase to do promotion ; sales
• increase​ to the product relationships change​ to the competition opposite
• movements );
• • reminder ( to find a message and demand encouragement ;
• image cheering ).

Advertising main principles :

• • briefly ;
• • to the client understandable ( conscious acceptable​​
• thing , usually long stored in memory );
• • various variety (in which it is good) in memory can );
• • simple to concepts , thoughts opposite not to be ;
• • social of life main trends to account recipient
• I'm waiting. spirit​