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SWOT analysis

navigating challenges 🤩

global academies x training to marketers

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session objectives.

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understand the importance of SWOT analysis

how to perform a SWOT analysis

when to use SWOT and how to act on it

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what is SWOT

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what is SWOT analysis?

A SWOT analysis is a strategic planning technique that puts your business in perspective using the following lenses: Strengths, Weaknesses, Opportunities, and Threats. Using a SWOT analysis helps you identify ways you can improve and maximize opportunities, while simultaneously determining negative factors that might hinder your chances of success.

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SWOT gives you the chance to worry and to dream.
SWOT forces you to define your variables.
SWOT allows you to account for mitigating factors.
SWOT helps you keep a written record.

why is SWOT important?

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how to write a SWOT analysis

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how to start?

1. Identify your objectives and reasons for

conducting the SWOT analysis.

2. Identify your strengths and weaknesses.

3. Consider your opportunities and

contemplate your threats.

4. Critically evaluate and execute the findings.

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editable SWOT template

click here

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example:

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when to use SWOT analysis

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Before committing to a strategy / implementing a significant change.
Exploring new initiatives (eg: Launching a campaign)
To identify opportunities for growth and improvement.
Revamping internal policies or procedures.
Altering a plan midway through its execution.
Evaluate performance from different perspectives.

when to perform a SWOT analysis?

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Take advantage of your strengths, while addressing your weaknesses.
Make note of the threats.
Identify strategic alternatives and prioritize a few from them.
Build a roadmap to contextualize a plan.

how to act on a SWOT analysis?

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Strengths

What resources does my LC/function have?

What products are performing well?

What do we do best?

Weaknesses

What resources are we lacking?

What products are underperforming?

Where can we improve?

In what areas do we need more training?

SWOT in�AIESEC context

Opportunities

What are the new platforms and tool that we can use?

How can we utilize MC and Alumni support?

How can we expand our operations?

Threats

Emergence of competing organizations or societies

How are the consumer trends changing?

What are the obstacles and regulations we might face?

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check this resource to learn more:

How to do a SWOT Analysis

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thank you!